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Sales Human Resources

Location:
San Jose, California, 95111, United States
Posted:
May 27, 2010

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******** ******* *** Grey Ghost Ave. ? San Jose, CA 95111 ?

413.***.**** ? **********@*****.***

Qualitative Research ? Branding ? Marketing ? Consumer

Behavioral Analysis ? User Experience

Versatile Marketing expert with 5 years' success identifying company growth

opportunities and devising branding and communication strategies to build

market presence. Multicultural messaging expertise in Chinese, Hispanic,

and Korean segments, as well as for special-needs population. Proven value

in both professional and academic settings, having been recruited by

college department head to conduct research, create curriculum, and lecture

on branding.

PROFESSIONAL EXPERIENCE

Massachusetts Mutual Life Insurance COMPANY Springfield, MA

Marketing Specialist, Multicultural Market Development March 2009-Present

Marketing Specialist, SpecialCare Market Development October 2006-March

2009

Data Management & Operations Support Specialist, Human Resources

August 2005-October 2006

Conference Planning Administrative Support (via ProcureStaff) April 2001-

August 2005

Deepened MassMutual's impact in culturally diverse markets through careful

research, analysis, and branding efforts, collaborating with a 5-person

task force on a $1M budget. Conducted ample qualitative research,

corroborated with third-party agencies and vendors on up to 20 projects at

once, and coordinated corporate conferences for more than 3,000 attendees.

Multicultural Researched Chinese consumer buying habits as affected by

Markets cultural norms, through focus groups. Program success led

Spearheaded to rollout for Hispanic and Korean segments.

effort to reach Leveraged market research to redesign in-language

untapped cultural corporate website and marketing collateral, including

markets by relevant imagery, colors, and implied values.

researching and Offered consultation to local sales reps to assist them in

developing three hosting seminars, trade shows, and events with as many as

7-stage sales 500,000 attendees.

process training Became relationship manager for Admerasia advertising

programs. agency, Gracor Language Services, Inc., and various other

national vendors.

Special Needs Established collaborative relationships with 350 sales

Market reps from 85+ offices, facilitating reps' access to

Headed internal nonprofit groups via 6 educational seminars.

research and ROI Increased Easter Seals affiliate involvement with reps

analysis leading from 7 to 30 offices nationwide.

to expanded Reduced reordering costs and inventory budget after

program exposure. evaluating and streamlining SpecialCare marketing

materials for relevancy, compliance, and branding focus.

Inspiring Organizational Change... Harnessed and showcased 20 innovative

ideas to improve internal business strategies, later furthering these

concepts via focus groups and online questionnaires.

EDUCATION

MS Industrial and Organizational Psychology, Springfield College, MA

May 2010

Relevant Courses - Organizational Development & Change; Proposal Design;

Educational & Psychological Statistics; Business, Society & Government

Interrelations; Consulting Skills; Research Methods; Group Dynamics.

Independent Study - Analyzed I/O Psych graduate programs from 7 competing

schools in a 20-mile radius, enlisting data from existing database,

online surveys, follow-up phone calls and emails.

< Provided evidence to support reduction in credits from 48 to 38 to

match competing school offerings.

< Improved graduates' career prospects after bolstering alumni network

through social media platforms.

BA Psychology, Westfield State College, Westfield, MA 2004

Internship - Explored career options with secondary students through

Massachusetts School-to-Career Program.

TECHNICAL SKILLS & AFFILIATIONS

Excel, Word, Outlook, PowerPoint, Visio, Access, SPSS 17.0. Member of

the Society for IO Psychology since 2006



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