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Scott Reeves

*********@*****.***

What I do Envision integrated marketing strategies that

drive real results

Deliver profitability through deeper, richer

relationships

Motivate highly-effective teams who simply get

things done

Who I've done it for DDB Chicago

Rapp Collins Worldwide

DoubleClick Performics

Cramer-Krasselt

Brierley & Partners

Myself

& Others

Industry, brand & marketing experience

Retail Sears - loyalty

The Home Depot - multi-channel

Eddie Bauer - search & affiliate

Supervalu - CRM

Brown Shoe - strategy & analytics (Famous Footwear

& Naturalizer)

Travel United Airlines - loyalty

Hyatt - consumer & travel agent marketing

Financial State Farm - direct marketing analytics

Services Citibank - retail direct marketing

Discover Card - acquisition & retention

Stein Roe Mutual Funds - CRM

Fidelity - credit acquisition & retention

First Data - B2B

Interesting Verizon Wireless - affiliate

Others Chicago Tribune -integrated acquisition &

retention

Ben Hogan Golf - integrated brand advertising

Illinois State Tollway Authority - I-Pass launch

Accomplishments Have created integrated marketing campaigns

utilizing virtually

every marketing channel, both online and off

Drove marketing communications for the launch of

Sears Holding Company's enterprise-wide Shop Your

Way Rewards loyalty program

Built a profitable call-click-visit catalog

competency from scratch for DDB Chicago and The

Home Depot ... twice

Stripped millions of dollars in savings out of

United Airlines Mileage Plus' Member

communications campaigns

An active industry advocate of integrated direct

marketing, serving on the board of directors of

the Chicago Association of Direct Marketing for 6

years, including a term as President 2008-2009

Interested? Want to know more?

Call me at 630-***-**** and let's talk

Download an old-fashioned resume at http://scottreevesmarketing.com

I've got one, if you need it

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