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Marketing Vice President

Location:
7042, United States
Posted:
May 31, 2010

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VP / Director of Marketing, Communications, Digital Media

Victor K. Lee ADWORDS

** *********** **. #*, ********* NJ 07042 QUALIFIED

abmnzs@r.postjobfree.com PROFESSIONAL

Google

Internet marketing director, vice president marketing, VP marketing,

marketing strategy, marketing strategic, email marketing, SEM, search

engine marketing, google, omniture, sitecatalyst, adwords, SEO, search

engine optimization, PPC, pay per click, keywords, ecommerce, emarketing,

marketing analytics, marketing analyst, web 2.0, blog writing, social

media, facebook, twitter, interactive marketing, online marketing, digital

marketing, web marketing, Internet marketing, search marketing,

pharmaceutical marketing, medical marketing, financial services marketing

*** Northern NJ or NYC Manhattan locations only please. No relocation

considered at this time. ***

Internet marketing director, vice president marketing, VP marketing,

marketing strategy, marketing strategic, email marketing, SEM, search

engine marketing, google, omniture, sitecatalyst, adwords, SEO, search

engine optimization, PPC, pay per click, keywords, ecommerce, emarketing,

marketing analytics, marketing analyst, web 2.0, blog writing, social

media, facebook, twitter, interactive marketing, online marketing, digital

marketing, web marketing, Internet marketing, search marketing,

pharmaceutical marketing, medical marketing, financial services marketing

EXPERIENCE

Internet marketing director, vice president marketing, VP marketing,

marketing strategy, marketing strategic, email marketing, SEM, search

engine marketing, google, omniture, sitecatalyst, adwords, SEO, search

engine optimization, PPC, pay per click, keywords, ecommerce, emarketing,

marketing analytics, marketing analyst, web 2.0, blog writing, social

media, facebook, twitter, interactive marketing, online marketing, digital

marketing, web marketing, Internet marketing, search marketing,

pharmaceutical marketing, medical marketing, financial services marketing

Career Summary

I have been working with clients, and leading digital marketing agency

teams for over a decade. My daily mission is to constantly nurture

relationships of strategic, consultative, transformational, analytical,

planning, branding, and business development value. I have thought

leadership experience in industries that include: pharmaceutical,

healthcare, big-brand, retail, SaaS, consumer packaged goods (CPG),

apparel, travel, hospitality, banking, accounting, law, physician/doctor,

software, CRM, construction, education, insurance, mortgage, real estate,

and commercial finance. These experiences bring eclectic added value for

the clients I serve, and my employer.

Internet marketing director, vice president marketing, VP marketing,

marketing strategy, marketing strategic, email marketing, SEM, search

engine marketing, google, omniture, sitecatalyst, adwords, SEO, search

engine optimization, PPC, pay per click, keywords, ecommerce, emarketing,

marketing analytics, marketing analyst, web 2.0, blog writing, social

media, facebook, twitter, interactive marketing, online marketing, digital

marketing, web marketing, Internet marketing, search marketing,

pharmaceutical marketing, medical marketing, financial services marketing

4/06-current 49er-consulting VP of Marketing and

Communications

Career Progression: Director of SEM, Director of Marketing, and VP of

Marketing and Communications.

.Small business SEM agency .Consult on offline marketing initiatives

.Mentor, lead marketing team, freelancers (direct mail, catalogue, trade show, radio,

TV, etc.)

.Hands-on client, project management .Hands-on social networking efforts

.CRM operations, training, empowerment (facebook, twitter, myspace, etc.)

.Media/Marketing Mix Modeling (MMM) .Hands-on SEO efforts (technical, copy,

.Communicating with C-level contacts, links)

owners .Define standard operating procedures on

.Internal communications, policy client engagement, project management

.Chief liaison between client, marketing .Participate on client sales calls, pitches

teams

.Active contributor to business .Review RFPs, contribute to proposals

development, expansion of billing, .Define requirements in scope of labor.

cross-selling of services development

.Improve lead generation campaigns .Consult on P&L, budgets, financial

.Thought leadership: consistently statements

research and produce PR, case studies, .Manage all aspects of client email

whitepapers, related marketing collateral marketing

to enhance agency credibility .Oversee web content management

.Coordinate outreach programs, community .Analyze, prepare metrics for reports

involvement to promote agency awareness .Manage vendor, agency relationships

.Acclimate to unfamiliar software, tools as

necessary

Internet marketing director, vice president marketing, VP marketing,

marketing strategy, marketing strategic, email marketing, SEM, search

engine marketing, google, omniture, sitecatalyst, adwords, SEO, search

engine optimization, PPC, pay per click, keywords, ecommerce, emarketing,

marketing analytics, marketing analyst, web 2.0, blog writing, social

media, facebook, twitter, interactive marketing, online marketing, digital

marketing, web marketing, Internet marketing, search marketing,

pharmaceutical marketing, medical marketing, financial services marketing

5/97-4/06 KKIP, Lehman Brothers, Publicis Internet Marketing

Director

Career Progression: Webmaster, Consultant, Hiring Manager, Director, and

Internet Marketing Director.

.Large financial services marketing .Organize, conduct, routinize client pitch

agency meetings, scope/requirements meetings,

.Tier 1 captive agency servicing large project management meetings

company clients, including .Participate in marketing ideas, budget

pharmaceutical, medical devices, and proposals

retail / ecommerce industries .Be visible champion on

.Consult, manage client marketing budgets marketing/technology projects steering

ranging from $6 to $20+ million (includes committees

search, display, offline, collateral, .Present, educate monthly analytics

etc.) meetings to senior executive stakeholders

.Liaison between production departments, .Foster collaboration with various matrix

clients departments

.Research and re-engineer branding for .Drive innovation within web marketing

clients .Provide insight on customer segmenting,

.Coordinate programmers, marketing teams CRM marketing, web analytics

.Subject matter expert on lead .Document client technical requirements

generation, PPC analysis

.Hands-on contribution to offline .Create or streamline standard operating

marketing collateral (brochures, mailers, procedures

invitations, announcements) .Source vendors, Tier 2 agencies

Internet marketing director, vice president marketing, VP marketing,

marketing strategy, marketing strategic, email marketing, SEM, search

engine marketing, google, omniture, sitecatalyst, adwords, SEO, search

engine optimization, PPC, pay per click, keywords, ecommerce, emarketing,

marketing analytics, marketing analyst, web 2.0, blog writing, social

media, facebook, twitter, interactive marketing, online marketing, digital

marketing, web marketing, Internet marketing, search marketing,

pharmaceutical marketing, medical marketing, financial services marketing

TECHNICAL SKILLS

Conversion Analytics (Google AdWords; Yahoo; MSN; Omniture SiteCatalyst)

Web Analytics (Google; Omniture SiteCatalyst; AwStats; WebTrends;

NetInsights)

Email Marketing (Conversen; Eloqua; MailChimp; Constant Contact)

Bid Management (Apex Pacific BidMax; Atlas OneSearch; Marin)

Research (ComScore; Nielsen; Hoovers; Experian)

Mobile Marketing Platforms (Eyeblaster)

Keyword Research (KeywordSpy; KeyCompete; 103 Bees; Keyword Discovery; Word

Tracker)

Keyword Tools (Keycleanse; Microsoft Excel / Word VBA Macros)

Customer Relationship Management (Salesforce; Merkle; ContactEase; Act;

Zoho)

Version Control and Content Management (Tigris Subversion; Vignette)

Project Management (Aquent Robohead; Microsoft Project, Outlook)

Multi-Channel (Paid; Organic; Ad Networks; Portals; Display; Variable Data

Printing; Offline)

Search Engine Optimization (Landing Pages; Keywords; Copy; Backlinking;

Tags)

Web 2.0 (Blog; Newsletter; Viral; Feed; Press Release; Social Media; Forum;

Wiki)

Web / Graphic / Creative Design (Adobe CS3 Suite- Dreamweaver, Photoshop,

Flash)

Web Programming / Design (HTML; XHTML; CSS)

Front-end Familiarity (ASP; SSI; Javascript; DHTML; XML; RSS; PHP; CFM;

CGI)

Help Desk Management (FrontRange iHEAT Call Logging)

Internet marketing director, vice president marketing, VP marketing,

marketing strategy, marketing strategic, email marketing, SEM, search

engine marketing, google, omniture, sitecatalyst, adwords, SEO, search

engine optimization, PPC, pay per click, keywords, ecommerce, emarketing,

marketing analytics, marketing analyst, web 2.0, blog writing, social

media, facebook, twitter, interactive marketing, online marketing, digital

marketing, web marketing, Internet marketing, search marketing,

pharmaceutical marketing, medical marketing, financial services marketing

EDUCATION

Columbia University (New York) Executive IT Management, 2004, Database

Management

Boston University (Boston) BA, 1997, Economics, Philosophy

Internet marketing director, vice president marketing, VP marketing,

marketing strategy, marketing strategic, email marketing, SEM, search

engine marketing, google, omniture, sitecatalyst, adwords, SEO, search

engine optimization, PPC, pay per click, keywords, ecommerce, emarketing,

marketing analytics, marketing analyst, web 2.0, blog writing, social

media, facebook, twitter, interactive marketing, online marketing, digital

marketing, web marketing, Internet marketing, search marketing,

pharmaceutical marketing, medical marketing, financial services marketing

EXPANDED RESUME AVAILABLE WITH CLIENT LIST AND ACHIEVEMENTS



Contact this candidate