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Sales Marketing

Location:
Granite Bay, California, 95746, United States
Posted:
May 26, 2010

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SUMMARY

Product Director with ** years of experience in product marketing, business

management, project management, problem analysis, solution design and

implementation. Noteworthy experience includes:

. Strategic Management

. Team Leadership & Development

. Financial and P&L Management

. Technical Background and Knowledge

. Executive Presentations

. Remote Location Management

. International Experience

. Customers and Field Analysis

. Product Life Cycle Management

. Business Development

. Online Marketing

. Creative Marketing

PROFESSIONAL EXPERIENCE

CALIFORNIA CHAMBER of COMMERCE, Sacramento, CA (March 2007 - October

2009)

CalChamber is California's Leading Business Advocacy and Labor Law

Compliance Company

Product Director of CalChamber Business Services Group

Responsible for product marketing, P/L and cash flow management, staff

development, and business management.

Noted Accomplishments

. Created first ever five-year business plan. Introduced disciplined

planning methodology. Integrated resources across departments at

Executive VP level. Gained buy-in and established appropriate levels

of support at all levels.

. Presented plan to the Board of Directors and gained approval. Created

a two year implementation plan for Board of Directors that included

benchmarks, revenue, expense, and hiring.

. Managed implementation of pay-for-use web site, new publications, and

webinars. New deliverables were within time schedule, under budget,

and increased gross margin percent by 15 points.

. Managed the implementation of a new online training products and

management system. New system enabled a better customer experience

and a doubling of profits.

. Reorganized marketing department into current and future groups.

Implemented Product Life-Cycle Management process. Shifted

organization to be customer focused and accountable for revenue and

profits. Reduced marketing budget by $500K by shifting to online from

direct mail.

. Drove marketing programs to increase revenue though channel

development, PR, and online campaigns.

. Developed and implemented online strategies to measure and maximize

ROI with email, PPC, and SEO.

. Increased the efficiencies and reduces expenses of sales, marketing,

and product development by implement multiple customer research

projects.

HEWLETT-PACKARD COMPANY, Roseville, CA (1982 - 2007)

Hewlett-Packard is a leading Information Technology Hardware and Software

Solutions Company

Worldwide Product Category Manager (Indigo Digital Press Supplies & Media)

(2005 - 2007)

Responsible for product management of printer consumable and supplies,

including pricing, promotion and distribution.

Selected Accomplishments

. Increased the efficiencies of the regional organizations. Developed

and managed the go-to-market plans for new and existing supplies and

media products and services world wide - overall an $180M business -

with a 15% yearly growth

. Drove new press sales. Developed specific customer programs to

increase consumable usage of existing customers.- Leveraged programs

and tools world wide which drove multiple press sales and increased

volume by 20% for selected applications

. Managed and drove the Total Cost Ownership competitive pricing process

by obtaining Sales, Regional, and Factory support. Improved factory

responsiveness by creating new customer feedback system. Aggregated

and collated customer feedback to influence and steer factory

development of products and initiatives - Quality of information

continually exceeded factory expectations

Business Manager (Imaging & Printing Connectivity and Wireless Solutions)

(2002 - 2005)

Responsible for product management marketing of printer connectivity and

wireless solutions, including pricing and promotion.

Selected Accomplishments

. Managed the World Wide product strategies and metrics for Connectivity

and Wireless Solutions to commercial and consumer's customers -

overall an $280M business - 25% yearly growth and achieved 120% of

quota

. Led wireless marketing strategy to bring a comprehensive and strategic

vision to our customers. Sales groups and regions highlighted HP

innovation

. Integrated solutions approach to market that improved sales force

effort. Directed the region sales and marketing teams to maximize

sales of hardware, software, and services under the Total Print

Management umbrella

Product Management and Marketing Director (Imaging & Printing Emerging

Products) (2000 - 2002)

Responsible for all aspects of product marketing for emerging products and

solutions.

Noted Accomplishments

. Managed products and solutions delivery to the Customer Facing

organization. These businesses had associated revenue of $800M and an

average net profit of 35% .Delivered 115% of quota and the emerging

products were at a 65% year over year growth with consistent double-

digit quarter over quarter growth

. Created the foundation for Total Print Management by aggregating

products into customer solution stories and included these solutions

into other high level initiatives

. Co-managed the IPS operations and marketing functions for the Latin

America Region

Product Director (Imaging & Printing Connectivity) (1994 - 2000)

Selected Results

. Managed the team responsible for marketing the JetDirect EX family of

print servers, including future product marketing, check point

approvals, current product marketing, marketing center budgeting, and

marketing headcount allocations. Grew the business by 24% to $217M and

generated $61M in net profits.

. Created two new business marketing categories, Internet printing

appliances and a low end I/O to support connectivity on low-end HP

printers - maximized profit and achieved 108% of our gross profit goal

at $159M - grew market share from 5% to 55% worldwide

. Managed marketing of the JetDirect EX products including new product

development, established ad hoc R&D, finance, and manufacturing teams

to design and fund projects. Led WW product introductions, pricing,

packaging, promotions, MARCOM, press tours, provided strategic

direction to our HP marketing centers for current products, and

managed product discontinuance. Quadrupled the units sold, increasing

revenue by 300% and profits by 250%

European Business Manager JetDirect Products, Boeblingen, Germany (1992 -

1994)

Noted Results

. Created Product, Program, and Channel Development Manager Position for

the European Super Region including Russia and Africa. Established

reporting structures to the HP field as well as local country

marketing centers. Grew the JetDirect business by 400% and established

myself as the European expert on connectivity.

EDUCATION

UNIVERSITY OF WISCONSIN-MADISON Madison, WI

BS, Chemical Engineering, Minor Economics, Dean's Honor List, Member AIChE

Tuck School of Business - Bridge Marketing Series

Business and Professional Courses - Hewlett-Packard



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