Objective Leverage my **+ years experience in sales and marketing to help
a progressive organization grow in a volatile and ever changing
marketplace.
Profession Experienced in all aspects of marketing, advertising, promotions
al Profile and sales on both agency and client side. Specialist in channel
marketing and sales distribution systems. Wide range of industry
marketing experience with Fortune 500 clients including
automotive, construction equipment, computer hardware and
software, financial services, foodservice, healthcare,
pharmaceuticals, telecommunications and public utilities. Adept
at preparing cost-justified marketing strategies, implementing
campaigns and programs and managing promotional budgets.
Management skills include managing P&L, staff personnel, agencies
and vendors.
Experience Excellence In Motivation '04 - '10
Title: Director, Business Development - Central Chicago
Division
Responsible for managing Divisional P&L with a
focus on contribution margin (net profit) by
acquiring new clients and increasing profits of
existing programs.
Key Accomplishments:
Increased contribution margin by 200% during tenure
Increased client base by 400%
Led internal product development teams to create
new product platforms to lower development costs
and increase speed to market
WorldTravel '01 - '04
Title: Director, Business Development - Awards Chicago
Division
Responsible for creating new awards division
including developing business partners, training
sales force, recruiting and managing division staff
and managing division P&L.
Key Accomplishments:
Within 18 months had created a profitable new
division
Gained new Fortune 500 clients in Financial
Services, Energy, Telecom, Pharmaceuticals and
Manufacturing totaling $5 million in annual sales
Installed project management and customer service
teams
Maritz Performance Improvement Company '95 - '01
Title: Director, New Business Development Chicago
Responsible for directing regional sales team in
identifying, qualifying and closing new accounts.
Solutions included: Database Marketing, Direct
Mail, Internet, Loyalty and Frequency Marketing
Programs, Channel and Consumer Promotions, Employee
Meetings, Training and Incentives. Built client
teams based on solutions.
Key Accomplishments:
Increased both sales and profits for region by 60%
within 2 years with 15% subsequent annual growth
Reduced presentation expenses by over $1,000,000
while increasing close rate
Experience S&H Citadel '93 - '95
Title: Marketing Director Chicago
Responsible for directing national sales force in
qualifying, preparing and presenting marketing
solutions. Developed strategies with comprehensive
cost analysis and justification from presentation
through operation. Directed marketing and support
staff in implementation. Prepared and implemented
sales and support staff training.
Key Accomplishments:
Helped develop over $12 million in business from
new accounts and existing clients
Improved sales close ratio by over 30% through new
training initiatives and other key qualifying
interventions
Maritz Performance Improvement Company '87 - '93
Title: Account Manager Minneapolis
Responsible for identifying, qualifying and selling St. Louis
new accounts and directing agency resources to
implement sold programs.
Key Accomplishment:
Gained over $1 million in new business within 1
year
Title: Creative Supervisor
Responsible for developing and presenting client
marketing programs. Write presentations and
program materials. Led support teams in program
implementation.
Key Accomplishment:
Managed over $6 million annually in business
American Electric '84 - '87
Title: Advertising Manager Memphis
Responsible for directing communications strategies St. Louis
and assuring consistent corporate message of $300
million company. Implemented corporate awareness
and public relations campaigns through advertising,
trade shows and sales promotions. Managed
advertising staff and budget. Selected agencies
and vendors.
Key Accomplishments:
Re-branded entire organization after acquisition
from ITT
Managed over $3 million annual budget and a staff
of (7)
Successfully launched (4) key new product lines
Developed new channel partner programs
Education Miami University Graduated
Oxford, Ohio 1982
Bachelor of Sciences, Mass Communications
References provided upon request.