SONNY AGUILING
*** **** ****** ( Cranford, New Jersey 07016
*********@*******.*** ( C 908-***-**** 908-***-**** (Direct)
REGIONAL SALES MANAGER
Professional Sales ( Relationship Management ( Market Expansion
Dynamic, results-oriented sales strategist with a 20+ years of record
achievement in the computers, telecommunications and enterprise
hardware/software environment with solid track record securing complex
enterprise clients in highly competitive markets. Capable of building new
business, forge strong customer relationships, and secure customer loyalty.
Strong in business management and partner channel.
Key strengths and competencies
. High-impact Sales Presentations ( Large Enterprise
Business Negotiations
. Territory Sales Management ( Budget Planning and
Administration
. New Product Launch ( P&L Management
. Strategic Market Positioning ( Staff Training and
Certification
. Strong PC skills (
Sales Force automation tools.
. Word, Excel and PowerPoint (
Solution Selling
PROFESSIONAL EXPERIENCE
Census Bureau (Department of Commerce), NY, New York
Senior Partnership Specialist/Team Leader, New York & New Jersey Region
Partnership and Data Services (2009 to Present)
Responsible for developing partnerships with state, local, and tribal
governments; community-based organizations, faith-based groups; schools;
media outlets; businesses; and other grassroots entities in communities
within the regional office area. Several Partnership Specialists (PS)
reports and assists the Team Leader in expanding the target partnership
geographic and ethnic background assigned territories. The Team also
provides support to census field operations such as Recruitment, Be
Counted, Questionnaire Assistance Centers, Non-Response Follow-Up, and
others. The Partnership Specialists work under the supervision of the Team
Leader. The Team Leader will conduct research, analyze the regional office
area, and assist in the development of the regional plan for the PDS
Program for the census. This Regional Plan follow the goals and objectives,
overall strategies, and major activities provided by headquarters staff as
well as adhere to the budget allocations for the regional office for the
planning and implementation of the program. The Team Leader is responsible
for training, managing, leading, directing and developing assigned
Partnership Specialist to the Team. Team Leader manages strategic
partnerships with various types of organizations in the New York/New Jersey
Area.
PERI Software Solutions, Newark, New Jersey
Northeast Regional Sales, IT Services, Outsourcing and Staffing (2007 to
2008)
Responsible for sourcing, qualifying, and selling technology based business
solutions, to include: IT consulting, outsourcing, open source solutions
(Red Hat Enterprise Linux, RH JBOSS Middleware, RH IPA - LDAP/Kerberos
Solution, Pentaho, Business Intelligence, Portals & Content Management,
Identity Management, Directory Services, IT Infrastructure Services,
Security, etc.), Business Intelligence, and staff augmentation services to
Fortune 1000 clients, Financial, Pharmaceutical and Biotech accounts in the
Northeast Region. Generate leads, proposal development, develop and
implement account plans, support negotiation of complex deals, prepare
forecasts/reports, keep sales databases (CRM) and client account records
current. Represent PERI at industry events specifically Diversity
activities. Strong business development and partner management experience.
Excellent verbal and written communication / presentation skills.
CFC USA, Inc., Union, New Jersey
Northeast Regional Director, CFC Missions {501(C)(3)} (2003 to 2007)
Overall management and administration of about 5,000 members of CFC
actively building the CFC organization in the Northeast Region. Responsible
for general office management, recruitment, training, web-sites design,
development & administration, P&L, strategic plans, budgets, payroll,
organization and growth of membership in the region. CFC is a movement
intended for the renewal and strengthening of Christian family life.
Applied Information Services, Somerset, New Jersey
Sales Manager, Hardware and Software Sales (1999 to 2003)
Directed sales and business development functions, new diversity software
product rollout, key accounts management, customer relationship
development, contract negotiations and order fulfillment. Product mix
include: DELL, Hewlett Packard, IBM, Compaq, SUN, CISCO, Microsoft, Oracle,
Storage Devices, Servers, DivTRAK (Diversity Suppliers Tracking Software),
DocuGOLD (Web Based Document Imaging Solution), ASSIST (Help Desk
Software), Systems Development Life Cycle Services, eBusiness Solutions &
Web Site Development, Archiving/Back-up, Data Bases, Enterprise LAN/WAN
Networking Hardware Integration and Support Services.
Selected Achievements:
. Instrumental in achieving record sales in the under-performing
Computer Hardware and Software Sales Division of the company. 300%
increase in revenue over 3 years.
. Consistently developed strong, substantial relationships with
resellers and vendors giving high margins on both computer hardware
and software sales revenue.
. Created and delivered optimal business and technical IT solutions
PC Warehouse, Rochelle Park, New Jersey
Manager, Computer Solutions Complex (1991 to 1999)
. Recruited and developed top-producing retail and corporate sales team
and managed complete operation of the computer complex location
(largest of 70 store locations all over the country). Developed and
implemented strategic plans to market computer products and
resellers/VARS to purchase from company's corporate location in New
Jersey. Accountable for corporate and retail sales development,
service center, large contract negotiations and independent resellers.
Eight years of experience in retail merchandising and corporate sales.
Selected Achievements:
. Sales Team consistently ranked #1 in overall sales of various
locations in the country for at least five consecutive years. Over 90%
annual increase in revenue.
. Implemented and managed the SBT Accounting System in a client/server
environment.
. Designed and led weekly training and team building programs for the
corporate location.
. Played a key management role in product pricing decisions,
negotiations and high closing ratios for a wide range of products and
target markets.
The Computer Factory, Iselin, New Jersey
Manager, Branch & Clearance Center (1989-1991)
Achieved the Branch's economic goals in profit areas like computer
rentals, used computers, and IT products . Satisfied customers ensuring a
safe, clean and inviting store and branch environment to shop while
providing value through pricing, clean and competitive products. Oversee
overall total branch operations and met economic goals set by the VP Store
Operations.
Selected Achievements:
. Achieved goals by supervising/training sales and operations personnel,
competitive analysis, and developing and implementing store
operational goals.
. Performed functions such as budget development/management, financial
analysis.
Marketing Professionals, Cranford, New Jersey
Account Manager, Major Corporate Accounts (1988 to 1989)
Sperry Univac Computers, Manila, Philippines
National Sales and Marketing Manager, UNIVAC Computers Division (1984 to
1088)
MAI-Basic Four Computers, Manila, Philippines
Regional Sales Manager, Basic Four Sales Division (1982 to 1984)
Ateneo Graduate School of Business, Makati, Metro Manila, Philippines
Professor, Introduction to EDP (1984-1987)
EDUCATION AND CREDENTIALS
Doctor of Philosophy (PhD), Manuel L. Quezon University, Manila,
Philippines
Master of Business Administration (MBA) ( University of the East, Manila,
Philippines
Bachelor of Science in Mechanical Engineering ( De La Salle University,
Manila, Philippines
PROFESIONAL DEVELOPMENT/ACHIEVEMENTS
Red Hat RHEL & JBoss Sales Certified, Westford, MA
SAP (MM) Training, Rochelle Park, NJ
Basic Four Computer Sales Training, Irvine, California
Larges Scale Computer Marketing, Univac Copenhagen, Denmark
Financial Selling, Univac Stockholm, Sweden
STC Storage Devices, Storage Technology, Boulder, Colorado
Sperry Univac 1100 & 90/30 Sales Training, London, England
IBM Top Gun Award, Computer Factory Sales Contest
Extensive Global Travel and Training, Various Computer Companies
PROFESSIONAL ASSOCIATIONS
CFC Regional Director, CFC USA Northeast Region (2003 to 2007)
Board Member & Secretary, Cerebral Palsy League of New Jersey,
Cranford, NJ (2006 to present)
National Council Member, CFC USA (2005 - 2007)
Charter Member/Treasurer, Rotary Club of Makati Central, Philippines (1986
to 1988)
President, Lions Club of Makati Central, Philippines (1983 to 1985)
President, Philippine Computer Society (1980 to 1982)