Account Executive Sales

WARREN EDELMAN

** ********** *****

MANALAPAN, NJ 07726

HOME # 732-***-****

E-MAIL: WJEDEL @ AOL.COM

****-**** ******* & Partners

VP, Media Director

. Liaison between agency and vendor partners

. Directed the formulation and execution of media plans on

behalf of all agency clients

. Oversaw analysis, recommendation and budget for client

media plans

. Directed formulation of value-added plans for agency

clients

. Attended client meetings for presentation of media plans

2004-2007 WKXW-FM

Sr. Account Executive. Sold commercial airtime to

local/direct clients all over New Jersey.

2000-2003 MindShare

Partner, Manager of Local Broadcast

. Supervised the local broadcast buying unit for O&M

clients

. Oversaw $280mm in local TV/Radio buying in all markets

. Clients included: BP/Amoco, Sears, American Express, IBM,

Kodak & ONDCP

. Managed group of 41 professionals

. NY Spot Radio Buyer

. Have been accepted to the 2003-2004 edition of The National

Register's Who's Who in Executives and Professionals

. Developed and implemented barter program to give away

American Express Gift Cheques on 59 radio stations in 19

markets. Experienced a 9-14% spike in sales during promotion

period

1989-2000 Ogilvy & Mather

Partner, Associate Director Local Radio

Managed placement of over $100mm in Local Radio Buying

. Managed group of 14 buyers

. Knowledge of DDS, Radio Optimizers, View for Strata and NSI

. Recipient of Adweek's "Media Plan of the Year" for best use

of radio -- 1998

. Involved with Departmental staffing and Administration

. After 40-year absence from broadcast, negotiated with radio

stations/groups to accept liquor advertising on behalf of

Seagrams

. Worked with WKTU in NY, on behalf of Kodak, to underwrite the

kick-off "Up Close and Personal with Ricky Martin" concert at

the theater at Madison Square Garden on 9/22/99

. Negotiated mentions and "Official Coffee of the Morning

Status" on behalf of Maxwell House by providing coffee to

radio stations in various markets

1987-1989 Shelly Katz Radio

Radio Account Executive. Sold commercial airtime on

over 200 radio stations across

the U.S. to major agencies

1985-1987 Hillier, Newmark, Wechsler & Howard

Radio Account Executive. Sold commercial airtime on over 200

radio stations across the U.S. to agencies such as BBDO,

DDB/Needham, McCann-Erickson & Horizon Media

1983-1985 Roslin Radio Sales

Radio Account Executive. Sold commercial airtime on over 240

radio stations across the U.S. to major NY agencies

- Sold a one-year Shadow Traffic sponsorship to the NY Dodge

Dealer Association which included the use of six cars for the

year as traffic vehicles

1978-1983 Gallagher Group Inc.

VP, Media Director.

Planned and purchased over $7mm of spot TV and radio for NY Ford

Dealers

Functioned as an account executive on WWOR-TV and Ninth Federal

Savings & Loan

- Negotiated a combination of trade and cash advertising space

in the NY edition of TV guide on behalf of WWOR TV

1973-1978 Wells, Rich, Green

Media Planner.

Responsibilities included investigating marketing information,

analyzing media goals, and determining media strategy and

execution for Ralston-Purina, Bic, and Midas Muffler

- Organized Midas Muffler dealer franchises by television DMA's

enabling advertising budgets to be created on a market-by-market

basis

1971-1973 Ted Bates

Media Buyer/Planner. Developed media plans for Trident Gum and

bought spot TV and radio for clients including Warner Lambert

and Standard Brands.

EDUCATION -- RECEIVED BBA IN JAN. '71 FROM BARUCH COLLEGE, CUNY

MARRIED -- TWO CHILDREN

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