SALOM M. AGUILAR
**** ******* **, ******, ** ****6 ( (C) 920-***-**** (
********@*******.***
SUMMARY OF QUALIFICATIONS:
Accomplished researcher with 3 years of experience in a leading
international marketing research firm.
Client oriented leader with a positive record of business results that led
to more accountability and a fast-track career.
Dynamic personality with the ability to translate consumer learnings into
actionable strategic insights.
EXPERIENCE:
IPSOS MARKETING
Chicago, IL
06/09 - Present Senior Project Director - S.C. Johnson
Proven abilities in project leadership, business development, client
service, training and employee development; advanced data analysis; and
written and verbal communication led to gain a full array of
responsibilities above current level earning quickly Account Manager
responsibilities on critical projects.
. Accountable for the largest multi-brand usage tracker by managing the
proposals, analysis, client service, and quarterly reporting.
Contributions to the account led to expanding the study and tripling
the revenue.
. Managed a global A&U across 14 countries in the Developing Markets.
Coordinated and guided the efforts of all local cross functional teams
and over 100 IPSOS employees around the world. Consolidated the
learnings and presented rich insight to Global Account Team.
. Presented Home Cleaning tracker methodology and sample reports to S.C.
Johnson China for possible expansion into other markets.
. Identified and proactively led the hiring and managing of out-sourced
consultants to manage work overload; resulting in more efficient and
profitable studies.
. Initiated cross account meetings to share lessons learned from
managing global studies, resulting in improvements of multiple
internal processes across the company.
. Completed a range of Omnibus studies across Home Cleaning, Pest
Control, and Home Storage, presenting complete report and results in
less than a week.
. Trained and managed one summer intern and mentored a project director.
09/07 - 05/09 Project Director - Market Research CPGs
Gained entry-level custom marketing research experience while building on
client service, data analysis, and sales skills Results led to promotion
within 18 months, two times faster than average development plan. .
. Led the expansion of a custom research tracker into a multi-brand
study by delivering results in a relevant, dynamic, actionable and
engaging format; along with top-notch client service.
. Quickly became accountable for executing custom research projects at
various stages across multiple accounts, including S.C Johnson,
Kimberly Clark, and Vera Bradley.
. Gained broad knowledge and ownership of multiple methodologies
including Mystery Shopping, Concept and Product tests, Package and
Attribute Testing, Market Landscape, and Consumer Segmentations both
domestically and globally.
UNIV. WISCONSIN - GRADUATE RESEARCH PRACTICUM
Appleton, WI
06/06- 5/07 Market Research Lead Consultant - Christian Family Radio
. Led a Consumer Segmentation study aimed at identifying drivers of
listeners' loyalty, needs, behaviors and demographic profiles.
. Designed and moderated focus groups to assess listeners' level of
satisfaction and discover unmet needs.
. Formulated and presented recommendations on ways to change programming
to improve ratings.
EDUCATION:
May 2007 M. S. Industrial and Organizational Psychology
University of Wisconsin-Oshkosh - Awarded partial merit
scholarship and
Graduate Assistantship
Oshkosh, WI
March 2004 B. A. Corporate Communications and Public Relations
Universidad Internacional del Ecuador.
Quito, Ecuador
Suma Cum Laude
PERSONAL:
Languages: Fluent in English and Spanish. Conversational French.