Sales Manager

Chevonne Manlove

**** *. ******* #**, *******, IL 60640 ( Phone: 312-***-**** ( e-mail:

********@***.***

SUMMARY

Pragmatic thought/innovation marketing leader with a high degree of sales

savvy. Extensive experience in consumer and customer-driven solution

strategies. A track-record of verifiable solution innovation and success

creating and commercializing big ideas. Accomplished change agent of people

and processes. Specific areas of expertise include:

Integrated Campaigns Online &Emerging Media Solution Selling

Mobile Marketing Agency Management Business Development

Database Management Healthcare Marketing CRM Segmentation

PROFESSIONAL EXPERIENCE

Samplesaint 2006 -

Chicago, Illinois 2009-Present

Director of Sales and Business Development, Part-time Consultant

Support the overall vision and strategy for mobile media start up company

that creates scannable coupons directly to consumer's cell phones. Work

directly with Brand Directors, Marketing VPs SVPs and CMOs to develop

marketing strategies and build pipeline of opportunities with CPGs, big box

retailers, C-stores

. Analyze and develop marketing collateral to promote Samplesaint features

to new business users

. Work with external partners input for co-marketing opportunities

. Voice of the customer in all core team meetings with input into product

roadmap

. Develop and grow media partnerships that enable Samplesaint as the

forefront of emerging marketing media

Alere, subsidiary of Inverness Medical/Matria Healthcare/Cor 2006 -

Solution 2006-2009

Rosemont, Illinois

Product Marketing Manager, Health Improvement Division

Support the overall vision and strategy for wellness and disease management

product portfolio of $300M. Define and develop brand positioning with

product development team, IT, and operations. Work with sales and client

management teams to deliver unified messaging via all communication

vehicles (i.e. direct marketing, emarketing, product toolkits, and

communication collateral.) Develop thought leadership opportunities to

advance Alere's presence in marketplace.

. Targeted government vertical with integrated marketing campaign that

included newsletters, speaker conference event, and banner ads (first

integrated marketing campaign for Alere). Campaign yielded 26% increase

in company website traffic

. Supported senior leadership within individualized workgroups/virtual

teams on defining positioning and messaging with product plans

. Collaborated with Alere thought leadership on launching new marketing

programs and industry-related tools i.e. Wellness VOI estimator

. Created blueprint for sales training " Lunch & Learn" concept to assess

insight on service offerings and emerging industry trends

@Properties / Chicago, Illinois,

2004 - 2006

Consultant

Liaison between broker and residential developments for an independently-

owned $1B residential and commercial real estate brokerage house.

. Generated $3M in annual sales volume for 2005-exceeding goals for

industry standards

. Valued team member of residential development projects in the South Loop

Medco Health, Chicago, Illinois 2001 - 2004

Senior Account Manager, TPA Reseller Segment

Managed pharmacy drug benefit programs and disease management programs for

TPAs (Third-Party Administrators). Account base represented $100M in

revenue. Accountable for financial performance and account renewals as well

as ongoing customer service. Team leader of two reports.

. Averaged 97% customer rention over 3 years-attributed to strong account

relationships

. Successfully converted several accounts to multi-year contracts

. Recognized company-wide two consecutive years for superior customer

service based off the ``Voice of the Customer Survey" distributed to

providers annually (2002,2003)

. Built relationship with key TPAs (CoreSource, Giant Eagle, Fiserv) by

establishing quarterly teleconference to provide education on health plan

design trends and analyses

Red Rover Digital, a wholly owned subsidiary of RR Donnelly, Oak 2001 - 2001

Brook Terrace, Illinois

Business Development Manager Division closed to company wide downsizing

Developed new and leveraged existing client relationships to build pipeline

of opportunities with Fortune 1000 CIO, CTO, CEO and CFO companies. Sold

solution platforms and web applications technologies.

. Established and led a cross-organizational, cross functional RRDonnelly

teams to develop cooperative initiatives, designed to leverage synergies

among business units

Searle/Pharmacia/Pfizer, Skokie, Illinois 1998 - 2000

Consumer Marketing Manager

Led all direct-to-patient marketing initiatives for pain product portfolio

of $450 MM in sales revenue. Held P & L responsibility and managed $2M

budget. Responsible for vendor relationships and agency management.

. Led a cross-functional team to integrate direct-to-consumer and brand

marketing initiatives, resulting in development of joint strategies that

drove bottom-line results

. Work with external media and creative agencies on each campaign stage -

from strategy to execution to post delivery analysis

. Droved development and execution of 2 campaign programs available

exclusively to product users, resulting in a $5.5 million sales increase

and a 25% increase in return-on-investment.

. Increased enrollment in end-user database by 60%, while reducing overall

expense budget by $1.5 million through effective database targeting and

increased departmental efficiencies

. Reversed and stabilized downward market share trend of product line

surpass by new product category

Advo, Schaumburg, Illinois 1995 - 1998

Account Executive

Directed marketing campaigns for Direct Mail Company. Utilized

syndicated information (IRI/Nielson/Claritas) to create customer

segmentation and advertising strategies for key accounts such as McDonalds,

Factory Card Outlet, and several regional QSR restaurants accounts.

. Recipient of the ROP Newspaper Conversion Award

EDUCATION

Roosevelt University, Chicago, Illinois

Master of Business Administration

University of Kansas, Lawrence, Kansas

Bachelor of Science in Journalism

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