RICHARD HUGHES
Business Development Manager Consultative Sales Execution Marketing &
Sales Strategy Development
E: abljrt@r.postjobfree.com / t: 770-***-**** / c: 678-***-****
Business Development Manager building on 10 years achievement in business
development and more than 15+ years working with high-level advertising,
marketing and complex imaging solutions (including creative brand imaging,
digital asset management, digital photography and stereoscopic 3D imaging
technologies). Comprehensive experience developing B2B sales opportunities
with big brand & decision makers at all levels. Extensive knowledge
executing and developing all facets of the sales process including an in-
depth understanding of internal and external factors which affect business,
sales strategy, business communications and implementing practical
solutions that enable profitable growth. High-level performer consistently
ranked in the top 10% of sales goals. Key areas of expertise include:
Advertising . Business Development Specialist . Creative Account Management
. Relationship Selling . Sales Networking . Client Partnership Development
. Proposal Development . Presentation Design . Public Speaking . Graphics
Imaging . Marketing . Online and Interactive . Creative Consulting .
Writing . Closing . Excellent Customer Service Skills . Strategic Selling .
Consultative Selling . Interactive Media . Print & Broadcast Media . Motion
Graphics . Creative 3D Spatial Imaging
Advanced Computer Skills in (Both Mac & PC): Microsoft Word . Excel . Power
Point . Photoshop CS4 . In Design CS4 . Illustrator CS4 . Quark . Freehand
. People Soft Data Systems . Mac OSX & PC
Business Development Manager June
2009 - present
N4D - 3D Stereoscopic Spatial Imaging Technologies
www.N4D.us
Member of executive business development team - focused on launching new
company to market and building key client partnerships. Company provides
advanced 3D stereoscopic imaging & media including; 3D imaging technologies
for digital signage, advertising, mobile advertising, medical and 2D - 3D
content convergence. Specialized in both auto-stereoscopic and stereo
(polarized) spatial imaging solutions. Focused on sales strategies to
reach interactive. Mobile and marketing decision makers throughout the US.
. Work closely with CEO, President and other senior executives to define
market penetration, product diversity, customer acquisition and
strategic goals to profitability and growth.
. Responsible for drafting and negotiating company's strategic-level
partnerships and facilitating strategic discussions and relationships
with high-level brand partners.
. Within first six (6) months helped company establish key business
relationships with The Weather Channel, Coke, Johnson Outdoors,
Philips, AT&T, Ford Motor Company and additional fortune 500 business
opportunities throughout the US.
. Develop clear and concise business sales plan with a target to fortune
500 companies throughout the US while maintaining 100 accountability
over business plan and target goals.
Business Development Manager - Business Strategist
2007 - 2009
Beck Atlanta www.beckcompression.com
Work directly with CEO and Operations Manager developing new business
development processes & strategy, lead complex business proposals,
presentations and formalized "go to market" business strategy for complex
multi-million dollar digital advertising initiatives.
o With a company that had no new sales opportunities in three (3) years -
within first six (6) months, developed the entire go to market sales
strategy & consecutive six (6) months, positioned company for multiple high-
level business proposals with some of the largest and "hard to reach"
advertisers in the U.S. (RFPs averaging from 250K - 1M).
o Lead business development initiatives, client growth strategy and
strategically positioned company in partnerships with some of the biggest
consumer advertisers in the U.S. Including Newell Rubbermaid (CPG), Black &
Decker (CPG), Home Depot (Mass Print), CBS outdoor (Out of Home
Advertising) and Kids II (CPG).
o Executed aggressive client focused sales program including developing
marketing collateral, case studies, (45 page) internal sales process
manual, CRM database and consultative sales process model. Work with
clients such as Coke, Turner, Georgia Pacific, and Newell Rubbermaid.
o Workflow Consultant over complex digital imaging solutions with a focus
on process improvement, gap analysis and making digital workflow
recommendations over multi-million dollar graphics and advertising supply
chain process.
o Established comprehensive thought leadership sales program targeted to
economic and technical buyers in order to create top of mind awareness and
organized touch points to reach prospective clients.
o Comprehensive understanding and experience in digital graphics workflow,
print design, web design, web development and multimedia for a wide range
of creative advertising objectives.
o Work with fortune 500 companies such as Newell Rubbermaid, Turner
Entertainment, Georgia Pacific Advertising and The Coca Cola Company.
Senior Business Development Manager
2006 - 2007
St Ives Creative / Miami / Atlanta / NY - http://www.st-ives.com
For over 30 years, St Ives has maintained the reputation as one of the top
ten creative advertising / graphics imaging and photography studios that
provide high-level marketing and creative solutions for leading retail
clients worldwide. They have a focus on turnkey creative solutions for
catalogs, brand development, digital photography, and digital imaging.
o Successfully build strategic business partnerships with fortune 500
marketing advertising executives for the purpose of developing multi-
million dollar branding and graphics solutions for national advertisers,
POP, POS, packaging, mass print and complex digital imaging solutions.
o Brought 3M-dollar business opportunity with The Home Depot during the
first five (5) months - managed entire client development strategy
including high-level presentations, contract negotiations and complex RFP
response for client business partnership.
o Developed strategic partnerships and approved graphics vendor technology
relationships with seven (7) major retailers in the US including The Home
Depot, Lowes, JCPenney, Orvis, Tommy Bahama, The Bombay Company, and
Hansgrohe USA.
o Diligent and strategic execution of the sales process including
prospecting, qualifying, assessment of needs, effective questioning,
overcoming objections, gaining commitments and closing.
o Creative consultant responsible for understanding complex brand
objectives with a clear focus on selling creative graphics services for
digital imaging, POP, POS, Mass Print, Out of Home and National
Advertising.
o Current & extensive network of high-level marketing agency contacts and
decision makers for leading brands throughout the US.
Senior Business Development Manager - Agent - Creative Sales Consultant
2000 to 2006
Randstad North America Creative Technical Services
Creative & technical services agency for Advertising, Information
Technology, and Creative Communications initiatives.
Focused on creative & digital graphics support services supporting leading
advertising agencies, design firms and digital imaging companies in both
print & web.
o Senior Creative Graphics & Imaging Specialist building on 6 years success
specifically supporting leading design firms advertising agencies and in-
house marketing divisions of fortune 500 companies for high-level graphics,
advertising and brand communication objectives.
o For more than five (5) years, maintained a position of sales leadership
as a top-performer leading new business development with on average yearly
sales of 1M-2M dollars.
o Recipient of numerous sales/service excellence awards for outstanding
achievement in sales to quota and support to national advertising
initiative with clients such as Ciba Vision, Ernst & Young, Deloitte
Consulting, Price Waterhouse Coopers and other leading fortune 500
companies.
o For more than four (4) years, established and maintained on-site (20-30
person) graphics workforce for The Home Depot Advertising and Systems
Technology Group. Including: The Home Depot USA, The Home Depot Latin
America - Regional, and The Home Depot Expo.
o Developed nationally recognized best practices for creative - technical
division. Including post search candidate management system which isolated
candidates for future needs, created specialized talent development
protocol for creative and technology professionals, co-developed
specialized assessments with third party vendor and led research &
development initiatives for advanced on-line candidate management system.
o Build relationships with leading creative and corporate marketing teams
to support advertising initiatives on multiple levels including; print
design, web design, multimedia, programming, and intricate measures of
creative development.
Internet Sales Manager - Virtual Store Concept
1999-2000
AIG Automotive Group / Atlanta Georgia
o Established and developed proprietary virtual store concept for leading
automotive group to target Internet & technology savvy clientele in order
to create unique consumer buying experience, web-portal and web-based
advertising programs.
o Cultivated this formerly non-existent department into "RECORD BREAKING"
$2M first year profits and top 3% of 52 divisions against highly political
biased old-school business practices.
o Conceptualized and created virtual store site design, lead generation
protocol, best practices and web based marketing strategy to drive sales
and company's online presence.
o Supervised and trained all new employees to understand and target web-
savvy clientele, increased productivity and
sustained target goals which translated into national best practices for
new store concept.
Commercial Photographer - Digital Imaging Consultant
1994-1999
Hugh Richardson Photography - Digital Imaging / Atlanta Georgia / Miami /
NY
o Create print media layout and design for leading commercial advertising
o Traveled Internationally as lead Photographer and 1st Photo Assistant
with high-performance imaging teams throughout the US, Canada, Latin
America, Europe and Australia for the purpose of advertising and brand
building initiatives with high-end retail, fashion, home, product and
commercial advertisers.
o Over five (5) year period, worked on global brand image strategy with
Austin Kelly, Deep Design and Fitzgerald Advertising Agency for UPS (United
Postal Service). In creation of award winning commercial promotions, each
month for more than 48 consecutive months provided brand imaging of UPS
drivers, facilities and image capture for UPS business.
o Worked with hundreds of retail and print production teams to manage and
direct complex location productions, including scouting, time management,
travel preparations, coordination of Talent, Crew and Art Directors. Worked
with major retailers such as Macys, Sears, JC Penney, German-Quelle, Ralph
Lauren, and numerous national and international publications.
o Contributed to projects such as: Mercedes Benz, UPS Calendar, Sprint,
Atlanta Center for Puppetry Arts, Consumer Catalogs and Magazine Editorial,
Web Page Banners and Hundreds of other photography assignments.
EDUCATION & TRAINING
Business Administration and Design, Florida Community College Jacksonville
Photography Work Program - Milan, Italy Paris, France Munich Germany
Sidney Australia - (4 years)
Work Study Program / Doug Hicks Photography / Jacksonville Florida
Advanced Work Study Program - Joe Boris Photography / Atlanta, Georgia
Interactive Learning Center / Atlanta, Georgia / Advanced Studies in Adobe
Photoshop and digital imaging
Advisory Committee Member / Chattahoochee Technical College / Atlanta, GA
A.I.G.A - American Institute of Graphics Artists
A.A.A.A. - America Association of Advertising Agencies
SPECIAL INTERESTS
Fly Fishing Digital Imaging Photography Golf