Post Job Free

Resume

Sign in

Marketing Manager

Location:
Rancho Santa Margarita, CA
Salary:
88000
Posted:
January 22, 2015

Contact this candidate

Resume:

JULIE CREED

* * * * * A b i t o s R a n c h o S a n t a M a r g a r i t a, C a l i f o r n i a 9 2 6 8 8

P h o n e ( 9 4 9 ) 2 3 0 – 8 8 3 9 E-m a i l abkwc0@r.postjobfree.com

Global Marketing Executive

Marketing Executive with 20+ years experience as a visionary leader with a strong background in

consumer products. Proven ability to identify, develop and implement category and brand building

strategies to grow global business. Solid reputation as a conceptual thinker and new products champion.

Areas of expertise include:

Strategic Marketing/Planning Brand Identity/Packaging Public Relations

Marketing/Business Analysis Product Development/Launch Social Marketing

WORK EXPERIENCE

B H B I K E S Foothill Ranch California

Director of Marketing & Communications – (March 2011 – Nov 2014)

Created a new branded program and guidelines; for marketing, communications, public relations and social marketing program.

Enhanced the BH image and position within the marketplace for the BH Bike, BH Fitness, Bladez Fitness and Easy Motion brands.

Liaison with teams and athletes for marketing, communications, and PR including Ironman Champions and Olympic Gold Medalists.

Provided counsel to specialty dealers and high-profile big-box accounts on marketing, communication and retail display.

Planned all details and logistics with special events, an $80,000 tradeshows, and management/sales meetings.

Worked with an outside design firm to create 4 dynamic websites and implemented a room planning for dealers and retail accounts.

Websites were set up where I could easily do back end admin and updates to avoid added costs.

Photographed product images and U.S athletes and writing content for newsletters and all print and web based collateral.

Responsible for editorial content, media outreach and social marketing. Editorial coverage of 24 million impressions annually in print.

Served on the Planning Committee for the Tour del Toro charity event at the El Toro Sports Park benefitting the Boys & Girls Club.

Q A B r a n d i n g Rancho Santa Margarita California

Freelance Marketing Consultant – (July 2001 – March 2011)

Strategic platform, corporate overview & planning for volunteer concept; Traveling With a Purpose. Pepsi Refresh Project con tender.

Co-Author of RocketMan. Script optioned by California Theatrical Arts - 2010 season. and The White African for 2011 season.

Writer of 2 proposed script concepts to Bravo and Lifetime Television for Bravo's OC Housewives, Tammy Knickerbocker.

Platformed new emerging product Germy Wormy to Kimberly Clark and ABC’s Americ an Inventor (exposure to 3.5 million viewers.)

Created Ergo Sum’s marketing plan, outlined manufacturers for licensing, branding for website, direct response & trade show booth.

Re-launched Terri Lee brand creating new ad, negotiated media buys, and PR; re sulting in 4 page spread and cover of Dolls Magazine.

S t a r T r a c F i t n e s s Irvine California

Marketing Communications Manager – (September 07 – August 09)

Manage collateral and advertising in the US and International for brand consistency with a $5 million dollar budget.

Positioned company to the media as a top-tier player with coverage in trade and consumer publications. Integral in getting product on

NBC's The Biggest Loser and named a Nielson top 10 rated brand.

Worked with local design house for new $1M trade show booth and 4 modular units that were utilized in over 40 annual trade shows.

Enhanced corporate communication internally and externally with a company Intranet and Dealer Newsletter.

Key member of a team co-chairing an industry fundraising event for Oprah Winfrey health expert, Dr. Mehmet Oz.

Amden C o r p o r a t i o n / C r e a t i v e H e a l t h C o r p o r a t i o n Irvine California

Director of Marketing – (September 02 – September 07)

Developed positioning for marketing materials and packaging that backed a $25 million dollar TV ad campaign.

Conceptualized and guided a décor series exclusive for the Swell brand at Target stores, distinguishing a unique gift niche. Personal

efforts in PR for this launch resulted in $4.5 million in free press circ. in main stream fashion publications for a designer toothbrush.

Edited the script for the Sonic1 infomercial with Alex Trebek, wrote website copy and assisted in concepting initial designs.

Coordinated trade shows and redesigned $80,000 trade show booth.

Redirected agency marketing efforts to an internal program with one freelance designer resulting in a savings of $180,00 0 annually.

Created and designed a Company Newsletter to enhance communication between the Irvine and Carson offices.

Wrote press releases and work with the media on generating stories. Efforts have resulted in noted coverage in Newsweek (gar nering

1.5 million hits to a website), CNN, NBC, ABC, CBS, The New Yorker and over $5 million in free press.

Work with big box retailers (Target, QVC, Amazon.com) on web content and imagery for represented brands and corporate standar ds.

T h e F l o r e n c e G r i f f i t h – J o y n e r F o u n d a t i o n Mission Viejo California

Director of Marketing – (July 2001 – September 03)

Managed marketing, media, PR, event planning and budgets for the Foundation and annual Celebrity Dinner & Golf Classic.

Sourced over 50 grants and endowments for funding scholarships and development of the Florence Griffith -Joyner Rec Center.

Consulted with the architects on rendering concepts of future museu m, including noted master architect Frank Gehry.

R i e c h e s B a i r d Irvine California

Senior Account Executive / Brand Support Manager – (July 1999 – July 2001)

Account Executive with some of the agency’s largest clients: Hilton Hotels, American Express, Iron Grip and Star Trac Fitness.

Generated billings of $115,000 monthly on ads, direct response, websites, flash e -mail campaigns and business plans.

Worked with internal Brand Management, Media and PR teams to streamline and integrate programs to all clients.

Represented RB branding and advertising to The Marketing and Advertising Global Network (MAGNET) website for 40 agencies.

L. L. K n i c k e r b o c k e r C o., I n c. Lake Forest California

Director of Creative Promotional Marketing – (June 1995 – July 1999)

Managed $1.5 million in advertising governing advertising layouts, photo direction, set design, stylist, copy and medi a placement.

Launched an Intern program saving over $30,000 in annual salaries and annually trained 14 reps on hundreds of new SKU’s.

Assisted with scripts, scouting locations, set direction, wardrobe, editing, and packaging for 1 -minute and 30-minute Infomercials.

Efforts in PR resulted in 6 industry covers; national and regional TV and press coverage for new products and corporate issue s.

Responsible Annual Report design direction and content. At Annual Report Meetings I helped with agendas, speeches and video.

Co-designer of an $180,000 trade show booth. Planned and coordinated 14 annual trade shows and special events.

EDUCATION

S p o k a n e F a l l s C o m m u n i t y C o l l e g e Spokane Washington

Associate in Applied Science – (June 1986) Major in Visual Presentation with a Minor in Advertising

Representative Course Work: Small Business Financing, Accounting, General Advertising, Store Planning, Advanced Drafting,

Computer-Aided Drafting, Ad Layout, Typography, Color & Design, Merchandise Presentation, and Prop Fabrication.

H a y d e n L a k e A d v e r t i s i n g Hayden Lake Idaho

Advertising Intern – (May 1986 – July 1986)

Responsible for assisting in ad layout, design, image building and interior remodeling for a local airline and travel agency.

Designed a billboard for United Airlines Shuttle by United, promoted a cable company, a major ski resort, and Pizza Hut .

INDUSTRY MEMBERSHIP

Bikes Belong - Cycling Advocacy

IHRSA - International Health, Racquet & Sports Club Association

LIMA - Licensing Industry Merchandisers Association

NAPW - National Association of Professional Women

Orange County & PR Marketing Professionals

JULIE CREED

1 7 L o s A b i t o s R a n c h o S a n t a M a r g a r i t a, C a l i f o r n i a 9 2 6 8 8

P h o n e ( 9 4 9 ) 2 3 0 – 8 8 3 9 E-m a i l abkwc0@r.postjobfree.com

AWARDS & RECOGNITION

General

2008: Rocketman, co-writer. Play optioned by the California Theatre of the Performing Arts, 2010 season

2006: Nominated for Poet of the Year Award – for: Forever

2006: Published Poet in Immortal Verses by The International Library of Poetry

2005: IPPY Nominee, independent publishing award – for: Danny the Dump Truck

2005: Simi-Finalist, Watermark Press International Poetry Contest – for: Little Boy

2003: Semi-Finalist in The John Lennon Song Writing Contest – for: You Cut Deep

R i e c h e s B a i r d Irvine California

2000: International Silver Summit Award: MonierLifetile, Consumer Ad

2000: Best Creative Theme: CyberSurf - piece resides in the National Surf Museum in Huntington Beach, CA

1999: International Silver Summit Award: Custom Building Products, Pop-Up DM

1999: Orange County Ad Club Award: Custom Building Products, Website Postcards

1999: Silver Volunteer Award, Boys and Girls Club of Huntington Beach

T h e L. L. K n i c k e r b o c k e r C o ., I n c. Lake Forest California

1998: Most Inspirational

1997: Outstanding Achiever

1996: Best Team Player

1998: Interviewed for Good Morning LA (Los Angeles, CA)

1997: Interviewed for Fox Morning News, (Washington DC)

REFERENCES

S t e v e L i n d e n a u BH Bikes USA & Easy Motion, CEO

abkwc0@r.postjobfree.com 608-***-****

K a s i a A l b r i g h t Visual Mischief, Owner

abkwc0@r.postjobfree.com 714-***-****

E r w i n B r i o n The Garage Team Mazda, Project Manager

abkwc0@r.postjobfree.com 949-***-****

K e n d a l l H a s t i n g s KFH Designs

abkwc0@r.postjobfree.com 714-***-****



Contact this candidate