REGINA M. TRACY

*** *. *** ******, **** ***, Philadelphia, PA 19123

(M) 215-***-****

abjss4@r.postjobfree.com [pic]

MARKETING AND COMMUNICATIONS DIRECTOR

A results driven and savvy Marketing Director with diversified experience

in Marketing Communications, Brand Strategy and Management, ROI

Maximization, Client Relationship Management, Leadership in Strategic

Planning, Copywriting and Editing. A recognized subject matter expert and

innovator in multiple industries. Demonstrated experience in aligning

marketing resources with business operations to exceed planned ROI on

budget and within deadlines. Skilled at developing high performance

marketing campaigns while focusing on growth by building teams and driving

bottom line results.

EXPERIENCE

NewCourtland 2005-

2010

(2,500 employee senior services and affordable housing organization)

Director of Marketing Communications

Provided leadership in all areas of marketing while reporting to Senior

Management on every aspect of advertising and brand performance.

Responsible for all corporate communications and branding for the

headquarters office as well as 33 affiliate locations; content and

management of 18 websites; the daily management of staff and vendors, and

employee based communications.

> Developed and executed a complete re-branding of NewCourtland

including logos, websites and collateral.

> Saved $100,000 annually in vendor expenses by personally handling the

tactical copywriting and marketing strategy needs of the organization.

> Key team member in grant writing and acquisition, as well as community

outreach areas.

> Subject matter expert and single point of contact in communications

with executive leadership, employees and vendors, including legal

consultants.

StoneMor Partners L.P. 2001-

2005

(2,000 employee, $800 million revenue NASDAQ:STON)

Director of Marketing Services

Recruited to assist in growing the marketing function through hiring

additional staff, creating best practices for the sales force and

developing innovative marketing campaigns to provide lead generation and

lead conversion for the company.

> Drove sales growth through proven marketing strategies and assisted in

increasing revenue to $110 million from $45 million.

> Championed and designed multiple direct marketing, telemarketing and

direct response campaigns to exceed specific ROI goals.

> Designed and facilitated qualitative and quantitative research queries

that led to strategic marketing campaigns designed with the consumers'

feedback.

abjss4@r.postjobfree.com (M) 215-***-****

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Sisters of the Blessed Sacrament 1998-

2001

(Through the Archdiocese of Philadelphia, one of the nation's oldest non-

profits)

Director of Communications

Executed an international public relations campaign and event for the

canonization of Katharine Drexel.

> Created, produced and distributed press and collateral materials to

media outlets, garnering more than 115 million media impressions

within a 3 month period.

> Initiated communications efforts on two continents while leading an

international staff.

> Spearheaded efforts which resulted in a 400% visitor increase to

desired location.

> Recognized by members of cross-functional departments and senior

leadership as an innovator and accomplished collaborator while

exceeding goals and meeting strict deadlines.

AAA Mid-Atlantic, Inc.

1990-1998

(One of the largest divisions of this industry leader)

Public & Government Affairs Manager

Senior Public Affairs Specialist

Public Affairs Assistant

Oversaw media relations, publications, event planning, advertising and

public relations.

> Produced $2 million in revenue through television and radio public

service announcements.

> Worked with National AAA to produce local advertising campaigns that

resulted in increased membership.

> Worked directly with legislators and government agencies to enforce

newly developed driving awareness campaigns, child safety seat

protocol, pedestrian safety and drunk driving legislation.

EDUCATION

Neumann University, 1988 Wilmington College

BA English and Communications MBA in Progress

AFFILIATIONS & WRITING CLIENTS

Direct Marketing Association of Philadelphia (PDMA)

Public Relations Society of America (PRSA)

International Association of Business Communicators (IABC)

Client work including: Abstract Savings & Loan, Greencastle Associates,

Fitness Consultants of America

Contact this candidate