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Maumee, OH 43537 Suzanne E. Mitchell

abjpd2@r.postjobfree.com

Summary of Qualifications

Results-driven, customer-focused professional adept at

marketing/communications planning and execution, team leadership and

development, process improvement and project management. Key skills

critical to past successes include:

Professional Experience

Senior Account Executive - Hart Associates

3/08 - 5/10

Managed agency relationship with 14 clients representing over $650 thousand

in 2009 agency revenue. To achieve client business goals, account

management included: development of strategic and tactical marketing plans;

collaboration with creative, public relations, media and digital and

accounting teams; oversight of brand building, direct marketing, public

relations, social media, web development, digital media and marketing, and

print and broadcast advertising. Trained, supervised and developed junior

account staff.

. Developed comprehensive brand strategies for multiple clients to

address market share maintenance, product and acquisition

introductions, and improvement of company perception.

. Co-authored marketing manual for client franchise network, addressing

audience segmentation, direct marketing, branding, customer

relationship management and measurement.

. Created process improvements to advance knowledge sharing, including

electronic training material collection, media library and digital

glossary.

. Defined and negotiated terms of client contracts totaling over $175

thousand in annual professional fees.

Contractor Marketing Manager, Residential Roofing - Owens Corning

2/07 - 3/08

Created and managed measurable contractor programs, initiatives and

research that drive conversions, incremental sales, mix shift and revenue.

Managed 3,300 member, $5.6 million Preferred Contactor program that

accounted for $238 million in annual sales. Defined three-year contractor

marketing strategy that includes promotions, advertising, warranty sales,

training and the establishment of sales goals and incentives. Continually

forged respectful, candid and effective relationships with sales and

business leaders to drive results.

. Successfully launched national fall roofing rebate promotion in under

two weeks; coordinated all aspects from marketing/internal

communications and mailings to back-end processes, system requirements

and follow-up/measurement processes to ensure ROI can be calculated.

. Completed first in-depth analysis of ROI vs. liability of fee-based

warranties, uncovering line of sight to over $40 million in incremental

revenue.

. Led contractor segmentation research and voice of the customer

initiative and analysis, which supported and drove effort to convert

1000 contractors to realize $82 million in incremental sales.

. Designed "test and learn" program to determine if OC can generate online

consumer leads for contractor customers, thereby creating differential

value and a new revenue stream.

Marketing Leader, Owens Corning Franchising (OCF) - Owens Corning

4/06 - 2/07

Developed and drove marketing strategies for $184 million OCF business that

resulted in greater consumer awareness and lead generation for business

partners. In 2006, managed $3 million budget and team of five professionals

to realize 24% growth in sales. Generated and utilized consumer research,

television, interactive, direct mail, telemarketing, promotions, public

relations, guerilla tactics, event marketing and geo-demographic software

to achieve lead generation and branding goals.

. Oversaw marketing strategy for five products, including successful

launch of sunroom offering in tight six-week timeframe that garnered $4

million in net sales in 2006.

. Led OCF competitive strategy, including gaining competitive

intelligence, developing marketing materials and addressing trademark

infringement and defamation issues.

. Drove highly successful interactive program, achieving a cost per lead

of $30 (average $116), the completion of two consumer research projects,

and the creation of new online functionalities.

. Initiated innovative pricing analysis, referral program, Claritas

iXpress software adoption, and targeted mailing tests to improve

franchise lead generation and margin.

Corporate Marketing Manager, Basement Finishing System - Owens Corning

1/05 - 3/06

Created and executed marketing plan for $148 million Basement Finishing

System (BFS) business, including creating brand identity elements, print

collateral, television spots, and new web designs. Identified new programs

to improve lead generation, franchisee margins and customer service.

. Changed process for handling calls regarding BFS to Owens Corning's 1-

800-GET PINK information line, resulting in up to 750 leads and $675

thousand in incremental sales.

. Led core aspects of purchase and implementation of 1-800-BASEMENT number

including contract language and oversight, call routing, pricing and

profitability, and recruitment.

. Responsible for the negotiation and development of

www.ocdirectondemand.com, a site for customizing campaigns and

collateral that is now used company-wide.

. Created first quarterly BFS newsletter and monthly marketing updates for

business partners - managed all aspects of pieces from content direction

and editing to design and distribution.

. Implemented process improvement for survey collection that improved

completion rate by 33%.

Media Relations Senior Specialist - Owens Corning

1/03 - 1/05

Partnered with business and product leaders to develop and execute media

strategy for all OC businesses, resulting in exposure that increased sales

and market share.

. Negotiated high level of exposure for company with top-rated programs

such as Extreme Makeover: Home Edition and The Oprah Winfrey Show.

. Delivered successful educational session at 2005 International Builders'

Show - pitched idea, identified panelists and discussion topics, created

messaging and oversaw logistics.

. Quarterbacked development, production and distribution of video news

release that was picked up in over 90 markets across U.S. and aired over

120 times.

. Created positioning and messaging around "green/sustainable" attributes

of OC products.

. Coordinated all media relations efforts for over 10 trade shows.

. Managed all aspects of Northwest Ohio Junior Achievement Grand Prix

press event that garnered coverage by three broadcast outlets.

. Organized valuable and well-received media training - over 90%

"excellent" rating - to 75 executives/business leaders.

Corporate Communications Specialist - Owens Corning

1/00 - 12/02

Ensured that employees were informed, motivated and aligned with business

goals through development of high-profile strategic programs and management

of ongoing communications including electronic news, educational luncheons,

newsletters and special events.

. Led plant program that resulted in $1.2 million in annual savings by

heightening employee engagement and performance through improved

communication.

. Spearheaded planning and execution of significant company events,

including executive meeting series across U.S., charity event raising

$90,000, grand opening of major facility and plant open house to

introduce new production line.

. Quelled fear and fostered hope for Company future as integral member of

Chapter 11 communications team.

. Constructed communication strategies designed to instill high profile

Six Sigma and energy conservation initiatives into employee culture.

Product Quality Representative - Owens Corning

6/97- 12/99

Balanced customer service, OC liability and company, consumer and customer

relations when successfully analyzing and negotiating over 500 product

quality claims.

. Improved process and product quality by developing excellent

relationships as "front line" contact for key regional suppliers,

contractors and OC manufacturing and sales personnel.

. Designed and facilitated product, warranty and installation training for

internal and external audiences.

Merchandising Sales Representative - Owens Corning

2/96 - 6/97

Fostered customer relations and provided excellent service and support at

over one hundred locations of major national account partners, resulting in

a 15% increase in revenue.

. Coordinated, implemented and managed product trial in Columbus area.

. Conducted regular product training sessions for national account

customers.

Education

The Pennsylvania State University - University Park, PA

Graduated May 1995

Bachelor of Arts Degree in English

. High Distinction and Honors

. Phi Beta Kappa

. Sense of urgency

. Public speaking

. Attention to detail

. Experience with extensive range of media and communications vehicles

.

. Forming strong business relationships

. Business acumen

. Applied learning

. Acting as a change agent

. Business and creative writing

.

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