Manager Sales
Resume:
Anil Melnick
***********@*****.***
Work Experience
Marketing Director
Winchester Carlisle-Dunhill Homes
March 2010-Present
Las Vegas, NV
Generate best-use models for $280 million in assets formerly owned by
Rhodes
Homes, for board of directors of a homebuilding company. Monitor industry
data including competitor sales and product development. Source and place
all media. Manage the creation of advertising campaigns. Oversee all PR and
event activities for the company. Generate in-house and industry forecasts
to guide product placement and development.
Key Accomplishment: Developed reporting and presentation format for
ownership group that includes Credit Suisse, Highland Capital and Deutsche
Bank
Marketing Director
Rhodes Homes
July 2006-March 2010
Las Vegas, NV
Strategic planning for a privately owned homebuilding company, selling up
to 500 homes per year. Sourced and placed all media, utilizing $3 million
annual advertising budget. Managed in-house advertising agency which
created all advertising for the company. Generated in-house and industry
forecasts to guide product placement and development. Developed investor
presentations which resulted in a successful exit strategy for former
company ownership.
Key Accomplishment: Increased company market share from 2.5% to 5.29%
using pricing, product and media strategies.
VP/Marketing
DMR Web Design Services
June 2005 - July 2006
Las Vegas, NV
Business development for a startup database and web design company.
Managed private industry accounts and assisted in the development of
government contract accounts.
Key Accomplishment: Developed business in the private sector for company
which had previously only serviced government agencies.
Project Development Consultant
Color Gamut Digital Imaging
June 2005-July 2006
Las Vegas, NV
Consulted on the organization and business development of a startup
printing company. Developed tradeshow accounts. Designed project
workflows and implemented standardized processes.
Key Accomplishment: Accounts developed allowed the business to expand
capacity, office space and personnel by 125%.
General Manager
Nomad Worldwide
February 2003-June 2005
Las Vegas, NV
Oversight of all operations at a grand format printing facility.
Assignment of all production jobs including CSR, printing, prepress and
finishing. Maintained inventory and budget. Insured timely completion of a
wide variety projects. Negotiated pricing and sourced materials for all
production. Worked closely with high profile clients such as Nike, the
Gap, Jaguar, Hewlett Packard and Diageo. Acted as compliance officer for
all OSHA and other safety guidelines. Acted as on-site representative for
business to landlord relations. Supervised sales and set pricing for all
products sold by the business.
Key Accomplishment: Reinvented a failing branch of the company from under
$200k to over $3 million in business in 18 months. As a result, the
company as a whole was sold at a profit.
Prepress Manager
Mega-Art/Nomad
June 2000-January 2003
New Jersey
Supervised a staff of 10 prepress technicians. Responsible for preparation
of files for $12M of print work annually. Supervised color management
across a variety of substrates and print devices.
Key Accomplishment: Designed and implemented SOP for preparation of files
for print.
Director of Digital Imaging
Duggal Color Projects
September 1995-June 2000
New York City
Supervised a staff of 25 technicians in 4 departments to insure completion
of a wide variety of digital print projects. Departments included drum-
scanning, 3M scotchprint, Colorspan ink jet and Digital C-Print. Designed
and implemented file preparation guidelines.
Key Accomplishment: Developed quality control procedures which were
implemented across 4 departments located in 3 locations.
Iris and Large Format Manager
Peter X+C
January 1994-Sept 1995
New York City
Managed 3 technicians in start up of Iris and Outboard digital print
departments. Responsible for all phases of fine art print production from
scanning to color matching and file preparation. Responsible for setup of
first Nur Outboard printer in the U.S.A.
Key Accomplishment: Increased production capability of the business by
500%. Improvements in the business resulted in the acquisition of the
facility at a profit to the ownership.
Education:
MFA Photography and Digital Media, School of Visual Arts, NYC, 1994
BA, Vassar College, 1988
Software Proficiencies:
High degree of proficiency with Microsoft PowerPoint and Word.
Experienced with Microsoft Excel including standardized reporting, chart
making and some modeling.
Extremely high level of expertise in Adobe Photoshop including master
retouching and color calibration.
High level of expertise in Adobe Illustrator and InDesign.
Teaching Experience:
Adjunct Professor, Long Island University, 1995-1997
Adjunct Professor, International Center of Photography, 1996-1997
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