David R. Janosz

**** ******** ***** ( New Port Richey, FL 34655

727-***-**** ( abj08n@r.postjobfree.com

Marketing Management ( Product Management ( Business Development

Driven, creative and energizing marketing and business leader with more

than 15 years of experience achieving strong and sustainable revenue,

profit and market gains in organizations ranging from start-up to Fortune

500 companies through innovative marketing initiatives. Empowering team

leader with additional purchasing, inventory and general management

expertise. Consistent top performer in creating competitive advantage in

multiple industries. Adept at trend-spotting, business reformulation and

turnaround situations. Special expertise in establishing, mentoring and

developing high performance marketing teams.

Areas of Expertise

New Business Development ( Pricing ( Advertising ( Competitive Analysis (

Employee Mentoring & Team Development ( Budgeting/Forecasting (

Negotiations ( Go-To-Market Strategies ( P&L Control ( Brand Management ( E

- Commerce ( Database Management ( Product Launch (

Vendor Relations ( Direct Marketing ( Customer Acquisition ( Marketing Plan

Development

Professional Experience

CUSTOM COMPONENTS, Tampa, FL ( 2010 - Present

National manufacturer, fabricator, designer and supplier of railing

systems, interior office fronts, sun control devices and other

architectural elements.

Marketing Manager

Recruited to take leadership role in designing and establishing the

marketing discipline and building and developing the marketing department.

( Designed and executed a re-branding and new marketplace identity for the

company.

( Created new corporate brochure and sales/product presentation.

( Developed and launched the company's first e-commerce website in just 2

months.

UNITED RENTALS, Tampa, FL ( 2006 - 2008

Leading $4 billion national and international construction equipment rental

and supplies company.

Senior Product Manager

Oversaw product selection, vendor selection, pricing, gross margin, catalog

development, marketing, merchandising, advertising and sales promotion of a

multi-million product line.

( Created the company's first sales and gross margin product line

profitability reporting system.

( Negotiated the return to vendors of over $1 million of obsolete

merchandise.

( Served as subject matter expert in total revision of Contractor Supplies

catalog and product

hierarchy.

NESTOR SALES, Largo, FL ( 2003 - 2006

National marketer and distributor of tools, equipment and supplies to the

automotive and industrial MRO marketplace.

David R. Janosz ( Page 2 ( abj08n@r.postjobfree.com

Director of Marketing

Challenged with building, developing and professionalizing the marketing

function and depart- ment. Directed and implemented all aspects of the

marketing mix and led a team of product managers and graphic designers.

Expanded marketing and promotional tools from 2 to 21.

( Collaborated with purchasing management to develop a new product launch

process that

increased new product sales by 142% while improving gross margin by 2

points.

( Increased department efficiency by 50% through selection and

implementation of a state-

of-the-art catalog management system.

( Drove the design and creation of a new industrial MRO catalog that

contributed to a 16%

annual sales increase.

NAYLOR PUBLICATIONS, Gainesville, FL ( 2001 - 2002

Publisher of advertising, marketing and image-building products for

associations including magazines, directories, brochures and new media.

Director of Marketing

Elevated and formalized the marketing discipline and refocused the

marketing department. Pioneered the planning process and provided

leadership for a number of first-time

marketing initiatives.

( Crafted and implemented the company's first strategic marketing plan.

( Led new media department in providing state-of-the-art website

development.

( Orchestrated the first direct mail campaign, first customer satisfaction

survey and first customer

service index.

BARNETT, INC., Jacksonville, FL ( 1998 - 2001

National $250 million distributor of plumbing, electrical and hardware

products serving contrac-

tors, hardware stores, apartment complexes and LP gas dealers.

Vice President, Marketing

Provided primary leadership and executive-level decision making for the

national marketing effort. Oversaw new product development, branding,

catalog design/production, direct marketing, pricing, customer acquisition

and retention, database management and product management of over 20,000

products. Supervised 4 separate divisions and a staff of 64.

( Captured 11,000 new customers annually through innovative direct

marketing programs.

( Boosted sales revenue by more than $33 million through the creation of a

first-of-its-kind

mini-catalog and sweepstakes offer.

( Drove new product introductions that accounted for 67% of the company's

sales increase.

( Led a team that enabled the company to reach its sales goal for the

first time in 13 quarters.

Additional Professional History: VP/General Manager - International Coach

Parts; Director of Marketing - Avnet Industrial; VP, Operations - Universal

Coach Parts. Details available on request.

Education

Bachelor of Science, Marketing

University of Illinois at Chicago

Business Reformulation Workshop Kellogg School of Management, Northwestern

University

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