CHRISTOPHER L. GERD

**** **** ***** *** ( Denver, CO 80123

720-***-****

abijqj@r.postjobfree.com

SUMMARY

. Highly qualified and accomplished marketing and sales

professional that is a confident, experienced, approachable

and effective leader.

. Characterized as a business builder, who can lead a team and

business to the next level of growth and profitability.

. Possessing exceptional communication skills, proven mentoring

and coaching abilities, a professional with a lead by example

approach and the ability to infuse energy into the rest of

the team.

. Recognized as a professional with a direct and honest style

that worked his way up through an organization and a "get it

done" attitude.

. A commitment to customer focus and satisfaction is of

paramount importance.

EXPERIENCE

JOHNS MANVILLE CORPORATION, a Berkshire Hathaway Company,

Denver, CO

Retail Market Manager, Insulation Systems, 12/01/08 - 10/01/10

(Manage all retail consumer marketing and strategic planning

efforts for all US and Canadian retail markets estimated size at

$1B including home center big box and independent retail

(Lead teams into line review process and recently closed 100% of

Lowe's business nationwide

(Develop and present marketing campaigns and strategy for

national retailers as well as small independents to executive

level teams of nations largest retailers

(Mentor National Account Managers and direct reporting Market

Segment Leader

(Perform market research, focus groups, develop customer loyalty

programs

(Lead efforts to segment markets and identify opportunities to

improve profitability of retail business through Porter's 5

Forces analysis and PEST analysis

(Develop messaging and positioning around the JM brand and

differentiated product strategy from in store point of purchase

to advertising campaigns and retail trade shows and literature

(Analyze and implement pricing strategy for new products as well

as existing premium products

(Negotiate and manage multi-million dollar co-op ad budget and

execution of multi-million dollar promotions from concept to

presentation and implementation

(Coordinate and manage meetings between senior management

including CEO levels of retail companies

(Develop point of purchase signage, interactive kiosk

development and messaging for in-store use as well as

development of sales tools for distribution customers and

internal sales team

(Leading national consumer branding campaign with senior brand

manager and Lowe's senior marketing teams with a planned spend

of several million dollars per year

Motor Sports Marketing Manager, Corporate, 01/01/04 - 10/01/10

(Manage a multi-million dollar motor sport marketing budget for

the corporation

(Develop and execute activation track-side to leverage spend and

host customers across all divisions

National Account Manager, Building Insulation Division, 01/01/04-

12/01/08

(Manage all sales and marketing responsibilities for the

company's largest retail account

(Responsible for managing multi-million dollar budget larger

than entire marketing team

(Grow sales and margins year after year by implementing

strategic initiatives and identifying opportunities and

developing and implementing strategic initiatives

(Perform annual sku mix reviews using six sigma methodologies to

maximize sales, profitability and GIMROI in some cases growing

strategic proprietary skus by more than 60%

(Develop and deliver the value proposition for new innovative

and differentiated premium products demonstrating margin

improvement for company and account

(Strategic team leadership from recruiting to hiring and

coaching of field merchandising team of seven direct reports and

direct report of onsite inventory management specialist

(Resolve all disputes from strategic channel and pricing

objections to all quality and service issues

(Responsible for maintaining a 98%+ service level by working

closely internally with supply chain resources and onsite

analyst. Achieved and maintained an A vendor rating.

(Managed all communication with retail account on behalf of JM,

from analyst to senior executives

(Developed and maintained relationships from CEO to merchant

teams and marketing teams

(Responsible for selling all brands and products into account

regardless of what division produced thus developed ability to

work internally across multiple divisions and disciplines to get

the job done

Product Manager, Building Insulation Division, 02/01/06-11/01/07

(Manage P&L, product development, commercialization, and ongoing

life cycle of nine different products sold into multiple

channels

(Managed supplier relationships for several private label

products that were retail focused

(Worked across divisions as the liaison between one divisions

product manager and another's sales team

Market Development Manager, Performance Materials Division,

01/01/03 - 01/01/04

(Responsible for sales and margin for commercial HVAC products

and pipe insulations

(Led a team of inside sales and customer service to set the

strategic direction for the region

(Worked closely with architects and mechanical engineers to get

JM products specified

(Exceeded target account closure goals by successful pull

through efforts with engineers & distribution

(Grew sales volume by identifying and closing new distribution

throughout a 9 state territory

(Mentored, trained and traveled with distributors sales force

Territory Manager, Performance Materials Division, 01/01/02 -

01/01/03

(Executed collaborative strategic sales plans with key

distributors and end users

(Established new distribution and exceeded sales goals in a 5

state sales territory

Territory Sales Representative, Building Insulation Division,

05/01/99 - 01/01/02

(Exceeded sales goals and won MVP award for Central Region

(Responsible for sales and market share growth in 5 key market

segments - retail, residential contractor, commercial,

manufactured housing and metal building

Associate Sales Representative, Building Insulation Division,

12/01/97 to 05/01/99

Customer Advocate, Building Insulation Division. 07/05/95 to

12/01/97

EDUCATION

MBA, 1999, Regis University. BA, International Affairs, 1993.

University of Colorado at Boulder. Evans/Eisenhower Scholar.

Trained in Strategic Selling Skills, Value-Added Selling, Six

Sigma Green Belt

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