Marketing Vice President

Executive Profile and Achievements

A seasoned leader with a history of results-driven performance. Proven

expertise in marketing strategy, internet marketing, sales channel management,

and new business development.

Career Highlights

Generated $900 million in revenue through innovative, just-in-time database

marketing programs.

Generated $100 million in revenue through new product introductions,

innovative pricing and product lifecycle management.

Recruited and managed a North American network affiliate distributors,

exceeding objectives by more than 20%.

Structured, launched and helped lead a start-up advertising agency, growing to

$10 million in billings in its first 24 months.

Professional Experience

Campbell-Ewald Advertising Senior Vice President/Managing

San Antonio, Texas Supervisor

November 2009-present

Responsible for leading the interactive/digital marketing account services

team on the USAA account.

Led the effort to conduct a comprehensive review of client's email tactics,

including: quantitative and qualitative analysis of targeting, creative,

production, delivery, and measurement processes; and competitive and

best-in-class benchmarking.

Identified and developed marketing strategies for client's mobile phone

functionality and social media efforts.

BancInsure Director of Corporate Communications

Oklahoma City, Oklahoma July 2009-November 2009

Responsible for internal and external communications and branding efforts,

including Public Relations and Investor Relations, for this privately held

niche insurer.

Introduced social media strategies to Public Relations efforts, increasing the

brand's online presence by more than 300% and resulting in heightened media

interest in the firm and CEO.

ASENZ Marketing Vice President, Sales & Channel

San Antonio, Texas Development

May 2007 - June 2009

Responsible for US and Canadian affiliate sales channel for the ASENZ360

online marketing platform - including recruiting affiliates, negotiating

resale agreements, and channel sales and training efforts.

Developed channel acquisition and messaging strategy - relying heavily on

social media and other forms of internet marketing - resulting in the rapid

North American introduction of the ASENZ360 platform.

Recruited and managed a North American network of more than forty affiliate

distributors in the first 12 months, exceeding objectives by more than 20%.

ASENZ Marketing (formerly Kich & Vice President, Account Services

Company) March 2005-May 2007

San Antonio, Texas

Agency marketing strategist, and responsible for account services and new

business development.

Led new business development efforts to acquire multiple new accounts: AT&T,

USAA; Clarke-American; Allstate Insurance; Time-Warner Cable; Medco Health

Solutions; and Baptist University of the Am ricas.

Primary account lead for marquee clients, while providing guidance and

coaching to account executives servicing remaining agency accounts.

Professional Experience (continued)

Gateway Marketing International Executive Vice President

Arlington Heights, Illinois August 2002-March 2005

One of two founding executives, responsible for new business development,

account services and financial management to grow the agency to $10 million in

billings within its first twenty four months.

Aspen Marketing Services Senior Vice President-Marketing

West Chicago, Illinois July 2001-August 2002

Responsible for account management and new business development for the $4

million SBC Communications (now AT&T) and GE Financial Services accounts.

UPSHOT! Marketing Vice President, Account Services

Chicago, Illinois April 1999-June 2001

Responsible for leading the $6 million account relationship with SBC

Communications (now AT&T).

Ameritech Communications (now AT&T) Product Group Director

Hoffman Estates, Illinois June 1997-April 1999

Generated $100 million in revenue through new product introductions,

innovative pricing and product lifecycle management.

AT&T Consumer Markets Division Marketing Director

Basking Ridge, New Jersey March 1995-June 1997

Developed the acquisition, stimulation and retention marketing strategies to

generate an additional $900 million in revenue.

AT&T Global Consumer Communication Marketing Strategy Manager

Services June 1992-February 1995

Short Hills, New Jersey

Developed the techniques, tools and training to enable global execution of

sophisticated direct marketing programs for the $400 million division of AT&T

serving non-US based markets.

AT&T Consumer Communication Services Financial Manager

Basking Ridge, New Jersey May 1990-May 1992

Responsible for analyzing the profitability of mobile-intensive consumer

market segments.

AT&T Corporate Strategy and Senior Analyst

Development July 1987-April 1990

Basking Ridge, New Jersey

Management consultant with Business Operations Analysis, AT&T's internal

consulting group. Specialized in financial analysis and financial systems

design.

Education

RUTGERS UNIVERSITY - Master of Business Administration

RUTGERS UNIVERSITY - College of Engineering

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