Manager Sales

BRADLEY LAWRENCE BREEDING

** ******* ****, ***** *****, AR 72714

504-***-**** ************@************.***

SUMMARY

Proven Manager and Strategist with a history of progressively increasing

responsibility due to business results. Broad base of cross-functional

experience and achievement in:

Presentations and Seminars Consumer Research

Product Management In-Store Marketing

Extensive Database Analytics New Business Development

EXPERIENCE

Wal-Mart Stores Inc., Bentonville, AR

Product Manager, New Business Development, Jan 2007 -

current

. Led inter-departmental teams improving WM credit card value

proposition

(~$4B in annual sales).

. Launched a walk-in bill payment service to market in 3700+ locations

. Managed vendor teams of 40+ over product development and execution

. Built a training program (for store associates) that has increased

transaction volume (174%) and accuracy (43%).

. Coordinated ISD architecture delivering a high level of end-user

satisfaction (>99%).

. Prepare and deliver presentation for weekly P&L meeting

Intellext Software Solutions, Chicago, IL

Business Development Director, Jul 2005 -

Dec 2005

. Prepared financial analysis models for a venture-capital backed

software firm specializing in search technology.

. Innovated new revenue streams for Watson 2.2 that enabled a freeware

version with 1.2M downloads.

. Dealt with software development/testing and software sales/marketing

strategic matters.

Joe's Seafood, Prime Steak, & Stone Crab, Chicago, IL

Sales/Management Consultant, Jan 2001 - June

2004

. Worked with the original South Beach icon to bring the stone crab

concept to the Windy City.

. Adapted menu to reflect local tastes while improving our supply chain

to include the best ingredients.

. Performed training and informational lectures to employees of 15

restaurants.

T. J. Moran & Associates, Chicago, IL and Baton

Rouge, LA

Manager, Jan 2000 -

Jan 2001

Oct 1990 - Oct 1996

. Advised Moran's Freddy's Ribhouse restaurant franchise on house design

concepts.

. Prepared and delivered frequent presentations on front-of-house

strategies.

. Implemented a training program that reduced turnover by 33% and

decreased costs 24%.

DeAngelo's Pizzeria Company, Baton Rouge, LA

Manager / Franchising Consultant, Dec 1998 -

Jan 2000

. Managed four different stores that generated over $1 million in

revenues.

. Created operational manual for new franchisees and supervised

nationwide franchisee selection.

. Developed and implemented a "road show" concept for franchisee

recruitment.

EDUCATION & ACTIVITIES

Tulane University - A. B. Freeman School of Business New

Orleans, LA

University of Chicago - Graduate School of Business

Chicago, IL

Master in Business Administration June

2006

Concentrations: Strategic Management and Finance

Dean's List

Senator in Graduate Business Council

Executive Vice-President of Graduate and Professional Student Assembly

President and founder of Freeman Economic Development Team

President Tulane International Business Society

Marketing Intern for Community Coffee

Louisiana State University Baton Rouge,

LA

Bachelor of Arts May 1996

Certified Microsoft Office Specialist, June, 2006

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