Manager Management

Education

University of Washington - Seattle, Washington, Class of 2007, BAs in

French & International Studies, 3.4 GPA

Sciences Po - Paris, France, International Program, Class of 2006, 3.6

GPA

Language

English & French - Fluent

Work Experience

HealthiNation.com

Manager of Advertising and Affiliate Operations

New York, New York

January 2010 - March 2010

Responsibilities:

Designed and created a large scale "margin tracking spreadsheet" in

Excel which was successfully deployed for use to the entire company,

used to monitor daily profit and revenue by Executives, Management,

Sales and company investors on a daily basis to oversee operations.

Spreadsheet managed operations instrumental in running the business

including but not limited to: uniques generated from each premium

partner by day; uniques and impressions generated by each ad network per

day, daily pacing via campaign flight dates and sold rates per IO;

campaign to date and daily clicks, campaign to date and daily cost,

partner and network revenue, partner and network profit, partner and

network margin, effective CPM, etc. A manual process averaging 8 hours

of work a day in manual calculations was cut down to 3 and allowed the

company to obtain visibility into multiple business relationships and

subsequent monetary impact.

QA'd data entry in proprietary platform during alpha stage development -

recommended new features and improvements; found and reported bugs.

Reported directly to the Vice President of Client Services, and worked

closely with the Senior Vice President of Sales and Business Development

and Director of Advertising Technology to help manage campaign process,

coordinate deliverables and maintain strong affiliate relationships with

our Premium Partners.

Created a second excel spreadsheet that automated all weekly reporting

equations for affiliate partners, saving approximately one days worth of

work a week in manual calculations of metrics using data from multiple

platforms.

Trained and mentored new Intern, a recent Mathematics graduate from

Cornell in the business of online advertising. Provided trainings and

taught her specific metrics / variables used for our operations.

Orchestrated her skills to be involved when needed on various projects,

delegated daily data input responsibilities to her and other assigned

tasks.

Designed and created campaign newsletters distributed to all premium

partners which highlighted new campaign launches and opportunities for

revenue share with partners.

Technical skills used for this position: Advanced Excel, Omniture, DART

for Publishers, Clickable, 24/ 7 RM OAS, and Salesforce.

Akamai Technologies

Account Manager

New York, New York

July 2009 - January 2010

Responsibilities:

Responsible for monitoring the yield and margin trends for approximately

25% of Akamai's online advertising CPA business, worked directly with

Yield and Ad Operations teams to launch, manage and optimize each

client's campaign per their ROI goals

Managed relationships and up sold to a large book of business including:

AT&T, Puritan, Coldwater Creek, Elizabeth Arden, Calvin Klein, Seagate

Technology, Road Runner Sports, Urban Outfitters, Free People

Organized creative assets and managed trafficking details to send over

to our Ops team for implementation and launch

Responsible for sending out weekly reporting to clients that evaluated

the performance of each campaign

Participated and led client calls each week discussing campaign details,

performance and consulted clients as to best performing creative for

their campaign, participated in client meetings and attended industry

events

Responsible for calculating all end of month reports including third

party reports for internal billing and invoicing reconciliation

Generated and processed insertion orders for the team's book of

business, uploaded documentation into our CRM system

Data Management - responsible for entering all clients' information into

internal CPA & CPM platform such as bounty and revenue sharing terms, as

well as view and click based conversion data and client's monthly

budgets.

Responsible for all site and campaign tagging requests for clients to

appropriately track behavioral targeting via the homepage, shopping cart

page, as well as departmental and product level targeting.

Attended weekly account team meetings with account team, yield team and

operations team to successfully manage client's campaigns, responsible

for knowing book of business and updating internal teams with client

deliverables and campaign status.

Executed creative and media analysis looking at multiple creative sets

for best performing CTR and conversion performance - required

intermediate excel / pivot tables

Ibouge

Founder

New York, NY

January 2009 - June 2009

Responsibilities:

. Designed and built a prototype for a variety of new location based

services applications

. Presented design demo to a variety of potential investors and forged

strategic business alliances

. Wrote a business plan and founded a company titled Ibouge, LLC

Microsoft

Technical Account Manager for MSN.com

New York, NY

February 2008 - January 2009

Responsibilities:

. Vendor Management - Managed creative process with Akamai, Origin

Digital, MediaTrust and Operative.

. Account Team Management - Managed operations for Microsoft's

advertisers in New York and Dallas; traveled quarterly

. Client Relations - Worked directly with clients during the campaign

process; presented creative performance metrics

. Content Management- Quality Control, built and managed CPA and CPM

advertisements in Microsoft's Ad Platforms

. Social Media Industry Knowledge - Attended Advertising Week 2008 in

New York and presented recap to Microsoft team

. Professional Leadership - Microsoft Book Club, Trained peers in Atlas

platform, presented to Monster's advertising team

. Creative Services - Extensive book of business for Avon, Victoria's

Secret, Lowe's, Kohl's, Monster, Blockbuster & more

. Information Architecture and Knowledge Management - Designed new

interface proposal for Ad Expert Platform

. Financial Management - Responsible for the creative implementation of

$5 million per quarter in display advertisements

. Organizational Development - Presented new processes and promoted less

managerial hierarchy in creative projects

. Technical Skills:

Implemented first and third party served assets for reserved media

including: static images, JavaScript tags, Flash files, Videos, Text

links and E-mail Newsletters. Build and implemented assets from

different media vendors including Pointroll, Atlas, Doubleclick,

Eyeblaster, Eyewonder, Unicast, Interpolls, Mediaplex, Klipmart, Akamai,

Stormpost, and others; worked with multiple agencies including OMD,

Beyond Interactive, and more. Checked for appropriate action script,

frame rate and other commands through our Action Script tools; monitored

campaigns for internal SOX compliance for reserved media buys; Monitored

the correct scheduling and targeting of impressions through our

inventory management platform; insured that ads complied with

Microsoft's Creative Acceptance Policies and Terms of Use; Managed

campaigns and mitigated possibilities of late launch, under and over

delivery, cancellation, make-goods and optimized value of client's media

buy.

REIDIN

Information and Product Manager for REIDIN.com

Dubai, United Arab Emirates

June 2007 - October 2007

Responsibilities:

. FTP - Managed data being sent via third party as files were

transferred to our system.

. Content Engineering - Assisted in developing relevant content for the

company's brochures and wrote press releases.

. Public & Client Relations - Traveled to India with the CEO to progress

regional partnerships and meet with companies.

. Product and Brand management - Assisted in the information design of

the REIDIN platform and branded products.

. Online Media - Researched and studied economic and investment data

through a variety of research portals.

. Business Development - Managed all information partnerships in the GCC

and MENA regions.

. Contract Administration - Negotiated and closed contracts with

multiple companies at the executive level.

. Information Architecture & Usability- Proposed new methodologies and

ways to provide data for consumers.

. Creative Services - Worked directly with the CTO to create and improve

new features for clients.

. Online Advertising - Managed and progressed mutual advertising

opportunities with new media companies.

Andeo International

International Correspondent - Managed international exchange programs

and groups of students visiting for the summer.

Portland, OR

Summers of 2004 & 2005

African Chamber of Commerce of the Pacific Northwest

Intern - Managed government and diplomatic affairs for organization,

arranged annual auction hosted by various diplomats.

Seattle, WA

Summer of 2006

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