Sales Real Estate

James Patrick Waddell

*** *****-****** ****

Belvidere, NJ 07823

Tel: 908-***-**** portfolio: www.behance.net/jpcreative

***************@*******.***

MISSION

To orchestrate development of creative, smart and meaningful digital and

traditional media communications, advertising, promotions and events to

gain added pharmaceutical and wireless experience to my portfolio.

SUMMARY

Advertising account executive with a strong traditional and digital media

background, and a knack for translating marketing strategy into compelling

and actionable communications. Collaborates with product marketers, market

research and compliance to energize sales by managing the production of

consumer and B-2-B creative (advertising, training programs, brochures,

newsletters, thought leadership) utilizing television, radio, outdoor,

print, direct mail and digital/social media. Also works closely with

local/regional marketing to support lead generation with the creation of

sales tools, collateral, webinars, emarketing, and success stories that

leverage the national advertising investment. An evangelist for cross-

functional collaboration, relentlessly client focused, and a leader on

multicultural marketing and professional development.

PROFESSIONAL EXPERIENCE

PRUDENTIAL FINANCIAL, Newark, NJ 1985 - 2010

Advertising Account Executive (2003 - 2010)

Directed the multi-media campaigns for Prudential Real Estate's annual $15

million national advertising fund, including Residential, Relocation, and

Commercial along with Prudential's Life and Long-Term Care insurance B-to-B

advertising and Investor Relations.

. Provided strategic counsel for research and planning, and personally

negotiated licensing during production for directors, crew, talent,

images and music, etc. Leveraging enterprise licensing and buying

results in $250,000 annual average advertising cost savings for

Prudential.

. Extended the reach of Prudential's Real Estate brand in the digital

space with homepage takeovers on WSJ.com and WeatherChannel.com, web

streaming on abc.com. Tapped into heavy online traffic with a

behavioral targeted point-of-purchase affordability calculator and

paid search.

. Capitalized on Prudential's relationship with Yahoo.com to help launch

and distribute the Online Seller Advantage program in 2006. As a

result, Prudential Real Estate was named JD Power's "Best in Overall

Satisfaction among Home Sellers" in 2008 and 2010.

. Negotiated a new partnership deal with a talent payroll company that

reduced Prudential's talent overhead costs by 2% per year, resulting

in $50,000 average annual cost savings.

. Pioneered Prudential's first national LGBT consumer advertising

campaign, and conducted market research in support of thought

leadership, boosting Prudential life insurance's favorability and

consideration by 18% among LGBT consumers.

Advertising & Media Services Manager (1997 - 2003)

Provided advertising and media project management for Prudential Property &

Casualty and Life Insurance.

. Designed an Excel program to manage the complex and unique campaign

management for Prudential's auto insurance outdoor advertising. My

distribution program saved money and resources, enabling the division

to re-purpose its billboards instead of destroying and re-printing

them.

. Leveraged in-house resources and utilized enterprise print vendors to

produce thought leadership and research communications studies, saving

thousands in external production and distribution costs.

James Patrick Waddell

Page 2

Tel: 908-***-**** portfolio: www.behance.net/jpcreative

***************@*******.***

Brokerage Marketing Consultant (1990 - 1997)

Managed the Northeast Brokerage, providing sales support for directors and

third-party producers.

. Increased revenue by helping transition a library of advanced sales

materials to digital platforms for estate and business planning

marketers, helped implement the cost and compliance controls, and

planned and managed the roll-out of the new materials at training

events across the U.S.

. Produced record breaking $12 million commission levels by working with

underwriters to develop and enroll wholesalers and brokers into faster

and easier online new business application software.

Healthcare Plans Marketing Specialist (1985 - 1990)

Developed market opportunities by helping to build, manage and sell the new

healthcare plan.

. Grew the new managed healthcare plan enrollment by managing the Board

of Directors' responsibilities and negotiating compensation rates for

providers, (physicians and hospitals).

. Designed and produced new communications, whitepapers, brochures and

newsletters, including an innovative on-boarding kit, to promote

Prudential services among Fortune 500 plan sponsors.

DELLA FEMINA, TRAVISANO & PARTNERS, New York City 1984

Internship focused on development and marketing of fragrances, cosmetics

and related products.

. Analyzed consumer focus group feedback for new television ads for

stick-ups and carpet fresh for Airwick.

. Worked on campaigns with Isabella Rossellini to introduce Cosmair

skincare to the US market for Lancome.

EDUCATION

B.A., English Literature with Marketing Concentration,

Rutgers University, New Jersey

Italian Language & Culture, University of Urbino, Italy

Television & Radio, Ithaca College, New York

INDUSTRY DESIGNATIONS

NASD Series 6

The American College, Chartered Life Underwriter (CLU)

A Fellow of the Life Management Institute (FLMI)

COMMUNITY SERVICE

Career fundraising volunteer beginning as a co-chair for Prudential's

regional foundation and fundraising for NJ AIDS service organizations, and

most recently developing events to promote awareness of athletic health and

the value of team sports for inner-city children served by organizations

such as the Newark Boys & Girls Clubs.

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