DEBORAH A WINTER, MBA
Sacramento, CA
916-***-**** **********@***.***
SUMMARY
Strong sales leader who has succeeded through planning, strategy, product
expertise, business acumen and a customer focused sales approach. Guided
by a dedication to improving patient care and achieving client
satisfaction. Insight into the complexities and challenges of managed
markets.
Therapeutic Expertise include: Vaccines, Injectable biologics, IV
antibiotics, ENT, Rheumatology, Woman's Health, Cardiovascular, Pediatrics,
Orthopedics, Neuroscience
PROFESSIONAL EXPERIENCE
Eli Lilly and Company-Hospital Account Manager
6/2010-Present
Fixed duration position-Selling to hospitals, VA, county clinics and
Pharmacies. Responsible
for Zyprexa Relprevv injectable, Zyprexa IM and Oral, and Cymbalta
Pfizer (formerly Wyeth Pharmaceutical)
1993-2010
1999-
2010
Specialty District Sales Manager - Managed and developed promoted sales
professionals in Nevada and California to perform at levels that exceed
corporate objectives. Key products include, Pristiq, Effexor XR, Sonata,
and Enbrel medical device injectable. Major physician focus on
psychiatrists, rheumatologists, and nurse practioners. Other customers
include: Pharmacists, Kaiser, mental health clinics, and community,
academic and federal government hospitals.
. President's Leadership Award Winner-Top 3% of DM's in Nation
. Managed and lead elite group of 12 promoted sales managers
(specialty sales force)
. Recipient of several local and regional sales management awards
. Developed one of the most talented and well respected advocate
pool in the nation
. Highest employee development and advancement statistics out of
14 managers; 50% promotion rate (10 out of 20 direct report
sales people promoted)
. Consistently achieved and maintained a high retention rate of
performing sales people in the district, along with appropriate
management of forced turnover
. Achieved #1 district rank in California for goal attainment
(2009)
. Responsible for sales and formulary acceptance at Stanford,
UCSF, UCD and other university hospitals
. Lead the number 1 rheumatology team in the Nation out of 20 from
1999-2001
. Conducted on-going area business analysis and strategic planning
for district and senior management
. Special project: Chosen by senior management for private payer
committee. Liaison between Managed Care group, government
affairs and sales
1997-1999
Regional Account Manager, Managed Care -Responsible for leading strategic
planning and tactical implementation for health plans, long term care
accounts, VA, medical groups, employer groups and trade accounts.
. Winner Radnor Cup award-Highest award presented at the zone
level
. Developed, negotiated and implemented contracts for new and
existing products
. Conducted on-going account analysis, and business development
projects with customers
. Established a disease state management program of all employer
groups connected to Pharmacy Benefit Network.
. Collaborated on a preferred TNF contract with integrated health
group in Sacramento, covering Mercy medical, Memorial Woodland,
Western Health Advantage and River City Health. Initiated a
multi-plan, pull through initiative that resulted in Enbrel
being the number one used TNF receptor
. Presented and implemented disease management and value added
programs to enhance customer relationships, gain/maintain
formulary position and increase sales
. Worked with account teams comprised of field sales, marketing,
senior management and medical department personnel
. Gained formulary acceptance of all promoted products
1993-
1997
Medical Sales Manager\ Hospital - Successfully launched Zosyn IV, Effexor
XR, Ziac, Prempro, Synvisc, and Duract. Other products include Naperland,
and Oruvail, pediatric vaccines. Accounts included office based physicians,
hospitals, county clinics and pharmacies.
. Gold Cup Award-National ranking of the top 3% of sales
representatives
. Formulary placement of Zosyn IV at the highest volume hospital
in N. California
. Consistently ranked in top percent of area sales force
. Increased market share on promoted products 4 consecutive years
. Established a solid, well respected rapport with co-workers, and
clients
. Responsible for mentor training of new representatives
Ciba Pharmaceuticals 1992-
1993
Del Monte Foods Account Manager 1988-
1992
EDUCATION
Masters of Business Administration Marketing and Management
Golden Gate University
B.A., Speech Communication
California Polytechnic University
San Luis Obispo, CA