Sales Manager

Cheri Morton

**** ** ** *** ***, St. Joseph MO **507

Ph: 816-***-**** Email: *************@*****.***

Top-Producing Sales Management Executive with more than a decade of

experience in the development, commercialization and market launch of

leading-edge technologies worldwide. Diverse industry and multichannel

solution-based sales experience in the vehicle maintenance and repair

field. Exceptionally well organized with proven track record that

demonstrates self-motivation, creativity, and initiative to achieve both

personal and corporate goals.

Professional Experience

Government Sales Manager/Enterprise Account Executive

1999 - Present Gray Manufacturing Company

St. Joseph, MO

Sales Accomplishments

. Identified, pursued, and closed the largest Government contracts in

company history. Consistently contributed 20% of company-wide sales

dollars through annually recurring revenue.

. Consistently ranked top sales person 2000-2009. Surpassed personal

quota and exceeded sales objectives every eligible year in a highly

competitive global market.

Account Management

. Developed detailed account plans and executed groundbreaking

approaches for all levels of Government agencies and Fortune 500

accounts such as: WalMart, FedEx, Ryder Corporation, L3-

Communication, Oshkosh Truck Corporation, First Group, Waste

Management and others.

. Doubled the number of valid/relevant accounts in company database.

Generated a high volume of new accounts companywide and implemented

a customer satisfaction and retention program to support a long-

term business relationship.

. Worked with customer to ensure satisfaction of products and

services "post-sell". Ongoing life-cycle support of accounts for

growth, redesign, and change management

Relationship Building

. Developed a multi-channel sales model with emphasis on helping

analyze needs from the inside and relationship building.

Partnering with the prospect to reveal the needs, challenges and

impact on their organization at all levels that result in offering

and implementing a value-based solution.

. Acted as liaison between the customer and company's new product

development team. Worked closely with customers, engineering and

marketing on key initiatives, including product development and

rollout.

. Corporate member of several professional associations and military

task forces resulting in a high referral rate in the industry.

Presentation

. Championed effective marketing initiatives for internal and

external customers, including personalized on-site customer visits,

briefings, training seminars and tradeshows.

. Identified potential markets and led trade show presentations with

average ROI of over 200%.

. Designed attention-grabbing trade show strategies/displays.

Enhanced corporate image through publication in media and

leadership participation in several industry associations.

Technical

. Specialized in management of GSA pricing and contract

administration; CCR registration

. Directly responsible for generating and responding to

bids/proposals leading to record-breaking sales on a consistent

basis.

. Completed verbal and written responses to Request for

Proposals/Bids on all levels, including executive briefings,

technical overviews, solution-based presentation and

implementation.

. Guided sales team through bidding opportunities, complex contract

and delivery negotiations and closings. Recruited, trained and

mentored a sales staff of up to 30.

. Performed product research and analysis in order to provide

complete and detailed responses to proposals and "sole source"

specification program.

Early Career Highlights

1987-2001

St. Joseph, MO

Attained cohesive team-building and strategic planning skills while working

in positions ranging from Special Investigator with Buchanan County

Prosecutor to district manager for a local newspaper.

Professional Associations and Affiliations

. National Guard Association of the United States (NGAUS), Enlisted

Association of the National Guard of the United States (EANGUS), Co-

Director of Employer Outreach for MO Employer Support for the Guard

and Reserve (MO ESGR) as well as other State and professional

associations.

Volunteer Organizations

. American Cancer Society Relay for Life - Public Relations Chair

Andrew/Buchanan County

. American Red Cross - Disaster Relief

. United Way

. Hands on Gulf Coast

Education

. Missouri Western State University

. Extensive continuing education in areas including: sales,

marketing, management and lean manufacturing.

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