Manager Executive

John M. Castagna -

Senior Communicator, M.A. Strategic Communication and Leadership

Experienced professional in leadership and change communications, media and

public relations, organizational and team relationships. Regional,

national strategist, advisor, speaker. Former journalist.

Call: (h) 570-***-**** or (cell) 570-***-**** in Pennsylvania. Email:

******@****.***

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Career Summary: Produced increased positive media presence, employee

participation and public communications effectiveness in key strategic,

brand and issue communications as a consultant, spokesperson and program

lead in corporate, association and government settings.

Regional Communications Manager and Spokesman, American Red Cross Northeast

U.S. Biomedical Division, NEPA Region, Ashley, PA. 2008 - 2009 (budget

cut). Communications advisor to senior division and chapter leaders,

achieved updates in multiple channel partner and employee engagement.

Designed social media, key and target messaging. Increased media reach in

events, issues, and results. Improved relationships with 25 Red Cross

chapters, businesses and government entities in 27 counties.

Accomplishments include statewide annual observance declaration.

News Publications Marketer, Wilkes-Barre Publishing, Wilkes-Barre, PA. 2005-

2007. Temporary marketing position facilitating accelerated Master's degree

schedule, exceeding all previous territory goals. Cultural change and

centennial celebration panel advisor to publisher.

Independent Communications and PR Consultant, Washington, DC metro area,

2000-2004.

. Mobilized worldwide participation in U.S. Navy and Marine Corps internal

communications, issues and events though executive and multi-channel

means;

. Helped to expand U.S. Environmental Protection Agency Energy Star brand

partner participation and expansion of nationwide public buildings

certification program;

. Achieved small business multiple channel writing and editing improvements

in Northern Virginia.

(more)

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National Media and Member Corporation Representative, Edison Electric

Institute, Washington, DC. Prior to 2000. Communications department

functions as an agency for Fortune 500 shareholder-owned corporate members.

. Led staff in communication of technology, energy and environment, health

program and product communications, and marketing projects strategy and

tactics;

. Expanded strategic media relationships, presence and executive

placements;

. Served White House year 2000 committee as loaned communications advisor;

. Deepened relationships and provided on-air and on the record in-print

comment with US and international major national media;

. Increased productivity of media participation in meetings and events;

. Produced executive (CEO, VP) media training events;

. Writer and managing editor of electronic and other information and

promotional collateral for external, in-house and member company use;

. Designed, mapped interactive web newsroom.

EDUCATION

. M.A., Strategic Communications and Leadership, 2007, Seton Hall

University, first in class, Valedictorian, 4.0, member of graduate honors

society, graduated in top five percent of university alumni;

. B.A., Language & Literature / Communications, University of North

Florida, 3.7., outstanding scholar award.

Other Pursuits: Consultative writing and speaking.

Selected Awards: Team winner, Tothe award for outstanding public relations

campaign; winner AP Best Newscast Awards;

Volunteerism: Fundraising and membership development; elected president

(elected), Beech Mountain Pennsylvania Community Association, 2006-2007.

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