Mary Li 347-***-****
********@*****.***
**-** ****** ******, ** Elmhurst, NY 11373
Professional Experience
Director of Marketing
A Room That Speaks, New York, NY December 2010 - Present
Design, implement and facilitate marketing plan
Administer business development activities
Integrate email marketing to drive traffic, increase awareness and promote
Christopher Cortez as a design expert
Build, manage and maintain ARTS website, official social media, blog and digital
marketing
Participate in additional communication roles as necessary
Marketing Coordinator
Cortez Holdings, New York, NY December 2007 - Present
Spearheading a blog to brand Christopher Cortez as a resource to interior designers
Maintained a flickr photostream and a twitter account to generate traffic and
interest for Cortez's design
Contributed to the graphic design firm's client work: Tommy Hilfiger's Licensing
Directive (seasonal newspaper), Mason Fisk (a Meshberg Group development in
Williamsburg) sales catalog (26 units sold out within three months)
Marketing & Design Assistant
LING Skin Care, Brooklyn, NY June 2009 - June 2010
Improved the LING visual brand image and skin care education through re-design of
marketing materials including a new product catalog, newsletter layouts, sales
presentations, account training materials, in-store signage and posters
Worked closely with Director of Brand Development to execute promotions via press
and LING's email newsletter
Managed all communications between LING and printers for quotations and production
Marketing Intern
Mancini Duffy Architecture + Design, New January 2008 - June 2008
York, NY
Prepared sales proposals for potential projects
Worked with the design department on various marketing projects including direct
mailings and sales collateral
Maintained client and prospect database
Education
Baruch College, New York, NY August 2004 - May 2008
Bachelor of Business Administration Major: Marketing Minor: Graphic Design
Skills
Software Windows, Mac, Microsoft Office, Adobe InDesign, Illustrator,
Photoshop, Dreamweaver, Fireworks, Google Applications,
Wordpress
Languages Chinese (fluent in conversational Cantonese)
Databases Business Monitor (Euromonitor), ABI Global, Factiva
Email Marketing MailChimp, iContact, Constant Contact
Social Marketing Facebook, Twitter, Flickr, Delicious and more
Web Programming HTML, CSS