Sales Manager

Karen E. Letterman *** Valley Rd., Fairfield, CT *6825

203-***-**** ( ***************@***.***

ACCOUNT EXECUTIVE/Sales Manager

Experienced sales leader, consistently exceeding personal New Business

and company goals for new business and revenue growth. Development

Dynamic, confident, and focused, from lead generation Revenue Growth

through close. Client Relationship

Highly attuned to unique needs of clients and prospects; Building

consistently create solutions that add value. Reputation Sales Team Management

for integrity and follow-through. Build strategic

partnerships and maintain ongoing account relationships

with senior-level clients.

Exceptional team management and development skills.

Strong marketing expertise, including market research,

planning, advertising, and internet marketing.

Effective communicator, from compelling in-person

presentations to hard-hitting written proposals.

Experience

Sales Manager (1994 - 2009)

Associate Publisher/Sales Manager (1989 - 1994)

Sales Representative (1985 - 1989)

Penton Media, Inc. (formerly Primedia Business Magazines & Media)

Served as senior sales executive for government publication and website

with fast-growing online community. Developed and expanded business,

calling on hundreds of clients in East region of United States and Canada.

Established long-term relationships with clients and agencies in diverse

set of industries, ranging from Fortune 100 to emerging growth companies.

Managed team of 5 sales representatives.

Achieved top 10% producer status for highly profitable Top 10% performer:

online sales (out of ~200 business websites online sales

company-wide). Winner: new business

Brought in 40% of publication's online sales; influenced development award

and expanded clients' internet marketing strategies by Year-over-year sales

offering wide array of custom solutions (including growth

WebExpos, Webinars, and e-communications). 25% sales increase for

Earned Platinum Club sales award: highest performer, most key product for 2

new customers (by dollar volume) for territories under consecutive years

$800K. Managed 5 sales reps

Achieved year-over-year sales growth, even in declining Senior level client

market. contacts

Increased sales for annual directory by 25% for 2

consecutive years, resulting in significant increase in

market share.

Drove market research and developed focused marketing and

media materials to position company effectively against

competitors.

Coordinated trade show events, including exhibits and

targeted relationship-building opportunities.

Designed creative and compelling monthly promotions,

dramatically boosting sales for special issues and

events.

Motivated and coached sales team on innovative strategies

to overcome roadblocks and accelerate sales cycle.

Advertising Representative (1984 - 1985)

Geyer McAllister Publications

Hired to grow advertising sales for trade publication, calling on wide

range of clients and prospects in New York and the Gulf Region. Traveled

extensively to meet and build relationships with senior-level clients.

Rapidly developed new business prospects, prioritized and 25% new business growth

pursued leads, and expanded client base by 25%.

Grew existing sales with current clients by 50%, 50% add-on sales

exceeding expectations by more than 35%. increase

Increased sales for special issue by 70% over prior year. Senior executive client

contacts

Developed relationships with senior executives of

relevant companies in 5 states; quickly acquired specific

industry knowledge and demonstrated understanding of

clients' unique business needs.

Earlier Experience:

Advertising Representative, New York Yellow Pages Senior executive client

contacts

Account Executive, Penton Learning Systems 50% territory increase

in 1 year

Education

Bachelor of Arts, State University of New York at New Paltz

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