Keirsten M. Kirschbaum **** Diamond Knot Circle
Tampa, FL 33607
*********@*****.***
www.linkedin.com/in/kirschbaum
Qualifications
"The level of design, implementation, and distribution of the outward
representation of our company brand and also our Private Labels has
exceeded all of our expectations. In addition, Keirsten has embraced the
importance of Marketing IT and new channel marketing communications, but
most of all we appreciate her positive attitude and willingness to embrace
new challenges." - Executive Vice President of Sales and Marketing, Current
Employer
V 4.5 years experience in brand development and management, project
development and management, marketing communications, marketing
production, copy writing, graphic design, promotion development
including execution and reporting.
V Broad software knowledge including Adobe Creative Suite 4 and Microsoft
Office 2007:
. Illustrator, Photoshop, InDesign, Premiere, After Effects, Flash,
Dreamweaver, and Acrobat
. Word, Excel, Power Point, and Outlook
V Exceptional skills regarding:
. Writing; technical and creative
. Graphics; development, editing, and layout
. Organization; practical and project multi-tasking
. Time management; assessing and prioritizing multiple projects in
the same timeframe
. Customer service and work ethic; creating happy customers for
nearly 17 years...internal and external
Experience and Employment History (Respectfully request not contacting
current employer.)
05/2006 - Present: Marketing Communications Specialist, TAMCO - Tampa,
FL
. Brand Management; Established an in-house marketing production
department by transitioning all projects along with 90% of
production from external sources to better support the company in
Business Development, Sales, Client Services, Legal, and Accounting
- all while maintaining a high level of branding standard. This
"one stop shop" strategy for all external and internal marketing
and communications needs greatly increased turnaround time while
saving significant capital.
. Program Management; Created, administered, and managed the TAMCO
Rewards Program as the main sales incentive program utilizing Citi
Prepaid Visa as a more efficient annual promotion to replace the
previous strategy of manually tracked quarterly sales contests.
This resulted in a greater awareness of the company brand and also
allowed for a further reaching program as a result of automated
features developed in conjunction with IT such as auto email
notifications, auto eligibility tracking, and auto report
generation.
. Communications Design and Management; Responsible for the creation
and distribution of all marketing communications and related
deliverables, including but not limited to monthly email
strategies, case studies and sales testimonials, custom Power Point
templates, custom greeting cards, brochures and flyers, website
enhancements, press releases, forms and contracts, any necessary
graphics, and all copywriting.
. Marketing IT; Responsible for web presence including social media
outlets, assisting IT with company website design and maintenance,
Search Engine Optimization (SEO) strategy, and web traffic
monitoring.
1998 - 1999: Designer, Nottingham's - Columbia, MD
. Developed hand-drawn typography and graphic design for
entertainment posters promoting bands and special functions.
. Designed 3D character arrangements using props and figures intended
for decorative purposes.
1991 - 05/2006: Hospitality industry - various positions
. Left this path upon completion of my Bachelor's Degree to pursue an
interest in marketing.
Education
V University of Maryland, Baltimore County, 2003. Bachelor of Arts,
Imaging and Digital Arts (GPA 3.46)
V Howard Community College, 1999. Associate Degree, General Studies