Brandon K. Hardison
*** **** *****, *********, ** 30014
770-***-**** (h) 678-***-**** (cell) ***************@***.***
PROFESSIONAL SUMMARY
Master Sales Trainer, Motivational/Public Speaker, Author/Educator,
Announcer/Voiceovers
Master Sales Trainer
Designed and implemented curriculum for New Hires, "Road to the Sale",
Advanced Sales Training, Finance and Insurance, Business Development
Centers (sales and service), Service Advisor, CRM, Telephone Training,
Process Training, Management Training and Executive Coaching.
. Facilitated dynamic classroom training utilizing multi-sensory learning
styles and video learning experiences. Training includes team building,
role playing, adult learning methods, homework/ testing, assessment and
management feedback.
. Facilitated process training for dealership validation for the following:
Toyota's Signature, Ford's Blue Oval, Chrysler's Five Star, Subaru's
Stellar Performance, and Honda's Excel Programs.
. Designed and implemented community prospecting curriculum to enhance the
long-term financial success of the sales consultant. This program
includes identifying decision-makers, relationship building, public
speaking, vertical market development and creating strategic
partnerships.
. Trained F&I managers utilizing JM&A and TQFM products sales curriculum.
. Improved retention and decreased new hire sales consultant turnover (0 to
6 months) by 33%
. Developed curriculum aids to enhance communication between training,
sales representative and sales management including testing results,
recommendations, critiques and field follow-up.
. Developed management tool for follow-up and evaluation of sales
representatives for ongoing effective action planning.
. Highly knowledgeable regarding all aspects of the following: NLP (neuro
linguistic programming), CSI (customer service index), CRM (customer
retention management), MIT (manager in training), dealership validation
programs, new hire orientation, recruitment, train the trainer programs,
and dealer acquisition management.
Motivational/20 Group Speaking
Experienced public speaker in the areas of leadership/personal development,
business, and customer services for small and large groups of hundreds.
Speaking engagements have been in the automobile industry (Greater Atlanta,
Philadelphia, New York and General Motors Minority Automobile Dealers
Associations, Toyota Regions), higher/secondary education, government,
professional sports, business and non-profit organizations.
Author/Education
"Sales Training Matters" is a weekly/monthly newsletter published and
distributed to the automobile industry reinforcing different aspects of
customer-centered selling for long-term success. These strategies are
designed with the sales manager in mind to enhance facilitation of one on
one or team solution training sessions.
Taught History in Secondary Education in the areas: US History, World
History, Political Science, Civics, and Minority Studies. Coached and
Advised: Debate, Mock Trial, Senior/Junior/Sophomore/Freshman Class
Advisor, Student Government, Varsity Football, Baseball, Track/Field,
Cheerleading, and Basketball. Awards /Recognition: Teacher of the Year,
State/County Championships,
ANNOUNCER/VOICE OVER EXPERIENCE
. The "Voice" of an eLearning product by Lightspeed VT for Asbury
Automotive Group's corporate benefits program called Drive University.
. The "Voice" of a commercial for Nalley Automotive Group and guest
appearance on local Atlanta radio show.
. Designed, coordinated and acted as master of ceremony for an eighty-
four (84) dealership National Walk-Around Competition for the Asbury
Automotive Group. The purpose was to measure and evaluate the sales
product presentation and service advisor's drive interaction
processes.
. Announced Men's Basketball Competition at the Goodwill Games in New
York City 1998, Women's Softball Competition 1996 Olympics in Atlanta,
AA Affiliate for the Boston Red Sox "Trenton Thunder" 1994-1998
EDUCATION
Masters of Fine Arts, Radio & Television Broadcasting
Marquette University, Milwaukee, Wisconsin
Bachelor of Arts, Secondary Education
Milton College of Education, University of Wisconsin, Madison
WORK HISTORY
Nalley Automotive Group, Duluth, GA, 2006 to Present
Corporate Recruiting and Training Director
Advanta-Star Automotive Research, Gautier, MI, 2001 to Present
Independent Sales Consultant
DCH Automotive Group, South Amboy, NJ, 2002 to 2004
Corporate Trainer and Sales Coach
Minolta Business Systems, New York, 1998 to 2001
National Sales Training Manager
State of New Jersey, Board of Education
Social Studies Teacher 1990 to 1998
Trenton Thunder, Affiliate of Boston Red Sox
Professional Sports Announcer, 1994 to 1998
Other Experience
University Motors, Sales Manager; Coleman Oldsmobile, Sales Representative;
National Automotive Sales Training Consultants, National Sales Training
Manager; Chrysler Motor Corporation, District Sales Manager