Sales Marketing

Kirk B. Clousson

*** ******** ***** ? St. Charles, IL 60174 ? Home: 630-***-**** ? Cell:

630-***-**** ? email: ************@*****.***

Professional Summary: Accomplished marketing and project management

professional with more than 15 years of demonstrated

achievements leading and managing strategic product

marketing and communication programs.

Qualification Highlights:

Senior marketing leadership Cost savings practices through return on

investment processes

Strategic market and operations Product branding management planning and

planning execution

Customer relationship Sales team building, team leadership, project

management team leadership

Customer retentive programs Competitive analysis techniques

Brand management Design of marketing communication campaigns

Presentation development and Marketing report preparation

delivery

Production supervision

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TRANE/INGERSOLL RAND

July 1996 - August 2010

Ingersoll Rand is a world leader in creating and sustaining safe,

comfortable and efficient environments in commercial, residential and

industrial markets. Brands include Trane , Club Car , Hussmann , Ingersoll

Rand , Schlage , and Thermo King . Trane is a world leader in creating

and sustaining safe, comfortable and energy efficient environments -

improving the performance of homes and buildings around the world.

District Marketing Leader/Manager

July 1999 - August 2010

Responsibilities:

. Developed annual product marketing plans, forecasts and budgets for

senior business stream leaders representing four distinct and

interrelated business profit centers. Profit centers included

Commercial New System Sales, Commercial Building Services, Building

Automation Systems Contracting and Aftermarket Parts and Supply Sales.

. Provided marketing leadership and trade branding programs with sales

teams. Residential products marketed and sold at residential

retailers.

. Created and managed trade promotional plans and budgets and measured

return on investment on all trade promotional activities to gauge

investment returns and make proper adjustments when required.

. Established the district Marketing Steering Team, led monthly

marketing strategy meetings and provided marketing leadership for

senior business stream leaders.

. Key member of the District Leadership Team that successfully

consolidated the Trane Chicago District Sales Office with the Trane

West Michigan District Sales Office.

. Led and mentored a team of Marketing Support professionals with

district marketing initiatives and programs.

Accomplishments:

. Utilized trade promotions to position and brand AfterMarket Supply

retail parts stores. Grew the retail parts stores from two locations

to seven locations; annual sales $3.5 million.

. Supported and led marketing product / solution strategies with

corporate vertical marketing managers (healthcare, education,

commercial, government, retail) to drive business results. One such

strategy helped to close a $750 thousand school district opportunity.

. Created and led the Advanced Energy Solutions event (cost to produce

the event at two district sales locations; $15,000). Event provided

multiple sales opportunities and closed $3 million in sales and was

recognized and showcased on a national level as a template event.

. Developed "Points for Class" customer training program. Program was

responsible for growing the training program as well as the parts

retail business and increased parts revenue by over $500 thousand.

. Member of corporate Field Marketing program that consisted of 14

selected marketing professionals out of over 100 marketing

professionals throughout the country. Field Marketing team members

mentored their marketing counterparts on best practices.

. Led shared values training that highlighted ethical behavior for

associates in the workplace.

Senior Marketing Specialist

July 1997 - July 1999

Responsibilities:

. Developed annual marketing plans and directed the marketing department

for a commercial sales office for a Fortune 500 sales district.

. Conducted marketing research and Voice of Customer survey activities.

Studied consumer behavior and market trends and turned insignificant

customer experiences into positive business results.

. Prepared and presented measurement reports on return on investment and

effectiveness for all local and corporate product line reviews,

marketing programs, communication campaigns and new product launches.

Accomplishments:

. Built and managed the district customer training program that

increased the profitability of service maintenance agreement contracts

by 15%. Developed company personnel into instructors to lead classes

and utilized outside instructors.

. Launched the district on-line survey program that surveyed customers

to find delivery of product flaws.

. Developed and managed Traveling Showcase event that displayed the

Trane product line and solutions. Over 1000 customers attended the

event. Event was responsible for closing $1.5 million in sales.

. Won Existing Building Sales contest directed by corporate and rolled

out on a national level. Event was responsible for bringing in new

maintenance agreement contracts that totaled over $50 thousand in new

business.

Marketing Coordinator

July 1996 - July 1997

Responsibilities:

. Generated MarCom collateral for a 40 plus member district sales team.

Sales collateral included case studies, project profiles, Power Point

presentations, capability brochures, parts catalogs and fliers,

proposals, point of purchase displays, signage, trade show displays,

and additional sales materials as required.

. Developed and built relationships with advertising and creative

agencies, local media and industry associations and publications.

. Develop proposals and request for proposal materials.

Accomplishments:

. Successfully managed and directed Office Transformation training.

Office Transformation training was designed to teach new operation

procedures and was a corporate directive. Classes included five

departments. Over 40 classes were managed in a three-month period.

Easter Seals Society of Metropolitan Chicago

May 1994 - May 1996

Marketing Communications Manager

Easter Seals offers help, hope and answers to more than a million children

and adults living with autism and other disabilities or special needs and

their families each year. Services and support are provided through a

network of more than 550 sites in the U.S. and through Ability First

Australia.

Responsibilities:

. Conducted and reported on needs assessment findings to senior

management to develop pediatric programs.

. Marketed and promoted four pediatric rehabilitation centers through

local media and other promotional channels.

. Assisted the Vice President of Development with marketing programs

that brought in funds to operate programs.

. Promoted and coordinated special events (including annual WGN

Telethon, Annual Daley Plaza Tree Lighting event and Festival of

Tree's in Prudential Plaza) which raised awareness and funds for

programs for children with disabilities.

. Wrote copy for speeches, video presentations, newsletters, press

releases, press kits, direct mail pieces, news articles.

. Worked with advertising agencies to create annual reports for

distribution to shareholders and prospective customers.

. Managed database for direct marketing promotions and fund raising

campaigns.

Accomplishments:

. Built and marketed a new Chicago area pediatric computer classroom

program for children with autism.

EDUCATION

Bachelor's Degree - Marketing Communications with Advertising Minor

Columbia College Chicago

PROFESSIONAL DEVELOPMENT & TRAINING

. New Product Training II - Large commercial manufacturing

facility, Clarksville, TN

. Product Launch Training - LaCrosse, WI

. Public Relations Training - Minneapolis, MN (Padilla

Speer Beardsley)

. Dale Carnegie Training - Chicago, IL

COMPUTER SKILLS

Proficient abilities with Microsoft Word, Publisher, Power Point, Excel,

Access, Photo Shop, Illustrator, SharePoint

PROFESSIONAL ASSOCIATIONS

American Marketing Association

Contact this candidate