Sales Manager
Resume:
JANECA CARRANZA
************@*****.***
Profile and Career Objective:
A self-motivated professional with a solid background in commercial marketing. Highly adaptable to a
diverse working environment and ability to manage ongoing change. Join a diverse organization to
expand knowledge and skills in global business whilst pursuing law degree.
Relevant Skills:
• Demonstrated skills in using Advanced Excel formulas, Word and PowerPoint and day-to-day
use of Microsoft Outlook. Knowledge of relevant business systems such as AS400-ERP, JDE,
Cognos and Demantra.
• Proven knowledge of developing point-of-sale materials and creating marketing tools for
effective communication to end-users and consumers.
• Highly developed research and analytical skills in areas such as global market trends,
consumer insights, social media and the Internet.
• Proven ability to interact with people from different backgrounds and effectively relate with an
open communication as obtained through extensive work and travel, both local and abroad.
Educational Qualifications:
2011 Graduate Diploma in Law
Monash University, Melbourne Australia
2003 Bachelor of Science in Business Economics
University of the Philippines, Quezon City Philippines
Professional Work Experience:
Simplot Australia Foodservice Division (Dec 2009 – Dec 2010)
Assistant Product Manager
Responsibilities:
• Develop marketing materials (POS, brochures, catalogues, website) to effectively
communicate products to end-users and consumers.
• Produce timely and accurate reports using Excel spreadsheets and charts.
• Participate in monthly SMR (Sales & Marketing Review) and quarterly JV (Joint Venture)
business reviews.
• With guidance, develop long-range product / segment plans specific to the product portfolio
that supports the brand’s business direction and delivers agreed outcomes.
• Manage NPI projects using Stage Gate process, liaising with key contacts for each
department and proactively communicate relevant information to the business.
Achievements:
• Implemented marketing plans as developed with Group Marketing Manager to support long-
term profitability and equity of the brand in the Foodservice market.
• Improved reporting structure in monthly sales meeting and consistently manage the delivery
of expectations in category results.
Janeca Carranza - Resume ************@*****.*** 626-***-****
• Entrusted with business decisions affecting category improvement and strategic business
partners.
Simplot Australia QSR Division (Nov 2007 – Dec 2009)
Business Support Analyst
Responsibilities:
• Generate reports on a regular and ad hoc basis using Excel spreadsheets and sales cubes.
• Provide in-depth analyses on sales, pricing, and inventory issues.
• Highlight critical issues and provide recommendations to National Account Managers.
• Monitor store yield trends and provide quantitative & qualitative report on historical and
forecast results.
• Participate in monthly Pre-SMR (Sales & Marketing Review).
Achievements:
• Implemented “Across the Counter Quality” program on sold products through weekly field
visits and on ad hoc basis across all states.
• Provided high quality quarterly and annual reports for major QSR accounts to be presented
on Supply Proposals and Annual Business Review.
• Entrusted with budget management on allocation for convention and exhibition opportunities.
• Promoted to Assistant Product Manager in Catering Division.
Sony Electronics Corporation, Dubai, UAE (Dec 2003 – Mar 2007)
Marketing Executive
Responsibilities:
• Develop business plans to achieve the yearly sales targets, keeping in mind the company
profitability.
• Manage Personal Audio category across the region. Define promotional activities, publicizing
the product through the press and publications, sales force, and alternate distribution channels.
• Manage weekly / monthly purchasing and sales targets using AS400 for rolling forecast of
Sales, Inventory and Profit.
• Work collaboratively with Procurement team and Sales Managers to monitor stocks and sales
level.
• Report directly with Regional and Head Office (Singapore and Japan) and participate in
management planning.
Achievements:
• Successfully launch new products in accordance with strategic integrated marketing plans.
• Provided high level of support in analysing stocks level, supply chain, and cost effectiveness.
• Developed market research activities with advertising and promotion agencies whilst keeping
in mind budget allocations and return on investment.
• Promoted from graduate marketing role to one requiring a higher level of self-management,
autonomy and authority for business decisions.
Interests:
Janeca Carranza - Resume ************@*****.*** 626-***-****
• Travel: Lived in the Middle East. Travelled across South East Asia, Turkey, Japan, Gulf
region, Australia & New Zealand.
• Sports: Running, Cycling, Hiking
• Arts: Reading, Photography
References:
To be furnished upon request.
Janeca Carranza - Resume ************@*****.*** 626-***-****
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