Sales Representative

EFF SMITH

***** *. ******* ** ( Parker, CO ***** 303-***-**** ( Jeff-

*****@*******.***

Dynamic business development professional with demonstrated success driving

market expansion

Professional Dimensions Personal Strengths

Strategic Thinking (Visionary, Broad Perspective, Adaptable

Decisiveness (Informed & Timely Decisions, Confident

Delegation / Structure (Prioritize, Planning, Balance,

Cross-Functional Team

Training & Development

( Experienced, Lead by Example, Mentor

Communication

(Articulate, Effective, Persuasive

Problem Solving

(Quantitative Reasoning, Analysis,

Solutions

PROFESSIONAL EXPERIENCE

JMH INTERNATIONAL, Park City, UT

Manufacturer of intermediate flavor systems for food.

Vice President of Sales & Marketing - 2009 - 2010

Joined JMH to lead the company's growth efforts in sales and marketing for

existing and new market segments.

Selected Contributions:

( ORGANIZATION STRUCTURE: Restructured sales organization to better

align staff with market demands.

Accountable for development of new position descriptions,

recruitment, staffing and training.

( MARKETING: Developed new brand for company's first entry into the

specialty retail segment. Secured new

business with major retailer within first nine months. Expanded

product portfolio with the creation of new items to

grow customer base and reach new markets.

( BUSINESS DEVELOPMENT: Exceeded budget in 2010 and expanded revenue

by double digits over prior year.

PENFORD FOOD INGREDIENTS, Denver, CO

Manufacturer of value-added food starches and specialty ingredients.

Vice President of Business Development - 2003 - 2009

Hired as Director of Business Development and promoted to Vice President

within first three years. Provided leadership for research & development,

marketing and new business development. Researched and recommended new

product / market segments for the North American food division.

Selected Contributions:

( MARKET EXPANSION: Developed strategy and implemented new business

model for companion pet industry

utilizing advanced carbohydrate and polymer technology. First year

sales led to 5% of product sales mix. Led strategy

and development of gluten-free baking mixes for a variety of

customer segments.

( COMMUNICATION: Initiated company's first CRM practice utilizing

Microsoft Outlook. SalesForce.com was

ultimately selected and implemented company wide.

( MARKETING: Enhanced division and company image with the introduction

of new collateral materials, a

redesigned and more functional web site and led the development of

the wrap for the corporation's annual report.

( STRATEGY: Key member of the strategic planning team. Provided input

and formalized final plans for presentation

to the board of directors. Revenue growth of 50% and EBIT

improvement of 125% during tenure with company.

JEFF SMITH - Page 2 303-526-

8113 ( ****-*****@*******.***

MOTHER PARKERS TEA & COFFEE, Fort Worth, TX

Largest supplier of corporate branded coffee and tea products in North

America.

Vice President of Foodservice Sales - 2000 - 2003

Hired in conjunction with this Canadian company's opening of their first US

manufacturing facility. Responsible for the development of the foodservice

sales organization for the US market. Developed sales team structure, job

descriptions and hired initial staff.

Selected Contributions:

( MARKET DEVELOPMENT: Increased volume by >90% and operating income

by 50% within a three year period.

( KEY PERFORMANCE REPORTING: Initiated customer profitability analysis

resulting in strategic changes in

product mix and pricing practices. Reorganized broker

organization resulting in $300m reduction in operating

expense. Established divisional trade spending policies

and programs.

( LARGE ACCOUNT MANGEMENT (LAM): Led all initiatives for company's

major accounts. Developed

corporate programs, assessed account profitability and

built national distribution program with Sysco Foodservice.

FOSTER FARMS, Livingston, CA

Largest supplier of value-added poultry products in the Western US with

over $1.3b in annual sales.

Director of Foodservice Sales & Marketing - 1991 - 2000

Regional Sales Manager - 1986-1991

Foodservice Sales Representative - 1984-1986

Began career with Foster Farms as a sales representative. After a series of

promotions was ultimately selected as the Director of Sales & Marketing for

the Foodservice division. Responsible for $120mm in annual sales, a direct

sales staff of approximately 30 and a national broker organization.

Selected Contributions:

( BUSINESS DEVELOPMENT: Orchestrated new distribution programs to

gain national expansion with leading

distributors such as Food Services of America and Sysco.

( ORGANIZATIONAL STRUCTURE: Reorganized the sales department into

strategic business teams resulting in

cost reduction of $500m. Developed sales teams to

support and develop division's strategic customers.

( MARKETING: Led the development and implementation for the

"Signature Series" product line resulting in the

divisions most profitable product and placement of a

national program at Costco. The product line remains in Costco

today, nearly 14 years after introduction.

( TRADE SPENDING: Attained $200m in savings via the implementation of

trade spending and pricing programs.

EDUCATION & PROFESSIONAL DEVELOPMENT

UNIVERSITY OF PENNSYLVANIA - THE WHARTON SCHOOL

Strategic Leadership and Executive Development Program

GONZAGA UNIVERSITY - Spokane, WA

Master of Organizational Leadership

UNIVERSITY OF PHOENIX - Phoenix, AZ

Bachelor of Science in Marketing

MILLER HEIMAN - Denver, CO

( Conceptual Selling ( Strategic Selling

J

Contact this candidate