Danita C. Lockett
Conyers, GA *0013
770-***-**** - Home 404-***-**** - Cell *********@*******.***
SUMMARY OF QUALIFICATIONS
A Retail Merchandising professional with current merchandising and
managerial skills. Energetic, detail-oriented leader with a successful
track record of developing and implementing successful sales and marketing
strategies. Skilled at managing people and processes within a team
environment, with the ability to execute multiple strategies into bottom
line results. Highly organized, results-oriented individual, who excels
with people and communications. Experienced in computer operations and
human relations.
Professional EXPERIENCE
ADVANTAGE SALES & MARKETING, Irvine, CA April 2010 - October
2010
Retail Supervisor
. Hired, coached, managed and trained Retail Sales Merchandisers who
performed volume increasing activities for client (Kraft) in
convenience stores.
. Achieved client standards of increasing distribution, displays per
call and call attainment by overseeing and directing retail activities
of Retail Sales Merchandisers.
. Assumed an open district and coached team in proficient merchandising
skills which increased key performance indicators within 2 months of
assuming management of team.
. Coached team in implementing cut-in of new items in each territory
which resulted in team achieving #1 national ranking in launch kit
success rates.
. Performed timely and consistent assessment work withs in each
territory to ensure data integrity and consistency based on client
standards.
ANDERSON MERCHANDISING, Amarillo, TX 2009
Part-time Retail Merchandiser
. Merchandised books and CDs to plan-o-gram in two Wal-Mart stores to
ensure latest editions were available for customers.
PROCTER & GAMBLE, Kansas City, KS 2004 - 2009
Retail Market Manager 2005 - 2009
. Hired, managed, coached and trained 15 - 33 part-time retail
merchandisers who performed revenue-building activities at major mass
merchandisers, grocery chains and dollar stores to ensure consistency of
company standards.
. Scheduled all retail merchandiser's in-store work and maintained 99%
merchandiser in-store reliability.
. Directed employee performance, conducted salary reviews and quarterly
performance evaluations to maximize merchandiser's performance.
. Maintained 90% employee retention rate for 2+ years, with industry
average at 60% and organization average at 68%.
. Researched and implemented new process to enable other Retail Market
Managers to reduce the time spent scheduling retail merchandiser work by
60%.
. Conducted Operations calls with Wal-Mart Manager's and Target District
Team Lead's that positively influenced the in-store placement of Procter
and Gamble's new products.
Danita C. Lockett Page Two
. Selected by manager to serve on the Retail Market Manager Advisory Board
to work with Senior Leadership to proactively influence the direction of
the organization in order to successfully meet business goals.
. Conducted field training sessions with part-time retail merchandisers and
prepared field evaluations forms which allowed a merchandiser's greater
in-store success.
. Conducted Siebel database training for Retail Market Managers at national
meeting to enable geographical management of work processes.
. Coordinated the meeting set-up and delivered new product/procedures
presentations for regional market team meetings twice a year.
Part-time Retail Merchandiser 2004 - 2005
. Coordinated all in-store shelf conditions such as out-of-stocks, product
displays and shelf tags to provide displays that maximized revenue.
. Conducted category resets based on P&G brands with team members to ensure
new products were represented on the shelf.
. Delivered and serviced Millstone coffee weekly to grocery stores based on
P&G's 5-Star Service guidelines to ensure the brand was available for
customer consumption.
. Promoted to Retail Market Manager within 1 year of service with P&G.
THE SPAR GROUP, Eden Prairie, MN 2003
Independent Retail Merchandiser (Part-time)
. Restocked and reordered cards for Dollar General Stores to ensure a
variety of cards were available for customers.
. Cut-in and audited new items for various grocery chains maximizing sales
of new products.
. Audited and set videos to plan-o-gram for grocery chains and other
merchandising assignments.
NATIONAL PUBLIC RECORDS, INC., Tucker, GA 2001
Administrator/Account Manager
. Managed day-to-day operations of office during the President's absence.
. Managed 3 major accounts for daily input/output of pre-employment
background screening, which ensured 24-hour turnaround for prospective
employers.
SELF-EMPLOYED 1997 - 2001
Independent Sales Contractor
(Artistic Impressions)
. Sold $70,000 in private home decor products within 3 years.
. Provided on-site consultation to enhance private home d cor.
. Trained and managed team of 7 consultants on delivery of sales
presentations and techniques, resulting in $10,000 in sales.
. Awarded the Regional Power Seller, Excellence in Performance and the
Paragon Award.
Danita C. Lockett Page THREE
Additional Related Experience
DIGITAL EQUIPMENT CORP., Alpharetta, GA
Software Specialist
(Systems Analyst - Sales Support )
Computer Operator
Secretary
EDUCATION
Took courses toward a BA, Business Administration, Georgia State
University, Atlanta, GA
COMPUTER SKILLS
Business Applications: Microsoft Word, Excel, Outlook, Live Meeting,
Internet Explorer and Siebel database.
Trained and used Sidekick for data collection.