Sales Development
Resume:
SUSAN STREUR
*** *. ****** ****** ***** Haven, MI 49417
********@*****.***
SUMMARY
Accomplished self starter with exceptional design abilities, project management and analytical
skills.
Proven expertise in the development of marketing/sales strategies.
EXPERIENCE
Independent Development
Consultant
present
West MI Office Interiors
2008 2009
CBT Inc at Smartdesks.com
2007 2008
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Consultant
Conceptual strategizing, planning and implementation for idea development
Profiled accomplishments:
*Space Utilization Models for Herman Miller, Inc
Through a series of floor plans, I developed a strategy resulting in space utilization techniques for
office environments. The work was applied as a consultative selling tool for Field Sales personnel.
*Exploratory Office of the Future concepts for Herman Miller, Inc
In response to HMI Workplace Strategist Group request, I provided a written summary of my thoughts
pertaining to the Office of the Future for perspective client: Citi Group. HMI was seeking a fresh
perspective outside of their organization for a synopsis to share back to Citi Group including standard
and non standard furniture product solutions, architectural solutions, cultural and technological
incorporation as to what the future may hold for the office environment.
*Component research for independent furniture company
Sourced potential overseas suppliers for hardware applications including analysis of product
availability, costs and implementation.
Healthcare Specialist
To establish presence in the West MI region with newly formed division of healthcare in the
A& D market as well as seek future clientele.
Profiled accomplishments:
*Formulated healthcare vendor/product portfolio for WMOI
Identified core group of multi tiered priced vendors for various healthcare applications including
furniture, technology based furniture and modular casegoods.
*A&D relationship development
WMOI was virtually unknown in West MI A&D market. I initiated and cultivated relationships through
communication with cold calling, appointments, multiple Lunch & Learn sessions (with top firms) and
email blasts. For email blasts, I self generated content to contain published industry trends and
featured various applications (thought starters) related to the products I represented.
*Non traditional contact development in furniture industry
Established unique sales protocol by cold calling engineers, contractors and solicited networking
opportunities in community related events and group organizations. This resulted in initial steps of
formulating a non contract partnership with an engineering firm.
Research Development Designer
Developed variety of product applications suggestive of future educational markets.
Profiled accomplishments:
*Applications
Through the use of CBT product portfolio, identified new classroom planning models to support
flexibility in the usage of furniture, architectural space and technology. Additional projects (product
applications) comprised of identifying new markets to approach for the sales process. Included auto
dealerships, hotels, coffee shops, etc.
SUSAN STREUR
208 S. Fourth Street Grand Haven, MI 49417
********@*****.***
EXPERIENCE
Independent Design
Consultant
2005 2007
Herman Miller, Inc
Independent Consultant
1999 2005
Steelcase
1996 1999
Herman Miller, Inc
1989 1995
Education
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continuation
*Whitepaper
Written synopsis of technology integration depicting the characteristics of a 21st century classroom
model. Includes research in various styles of learning which identifies need for change in how
designers select furniture and plan spaces.
Consultant
Conceptual planning and implementation for office and commercial projects including programming, project
management and color consultation.
Profiled Accomplishments:
*Space Planning
Provided color and material selection (furniture) for the renovation of HMI’s Toronto Design Center.
Worked in conjunction with HMI designer on furniture applications for the showroom.
HMI Workplace Strategist hired my services to develop advanced work environment (floor plan) for
client: Tracker Marine.
*Conceptual Planning
Selected by HMI Marketing team to create a variety of futuristic work environments with HMI and non
HMI products. The intended result was a book which was administered to the field sales personnel
as a tool for consultative selling.
Consultant (full time for Herman Miller, Inc)
Primary applications designer for New Product Development Team and assistance to Client Services.
Profiled Accomplishments:
*Resolve Launch
Predominate designer with pre & post product launch, assisted in finalization of SOL (Statement of
Line), Beta testing, development of applications for marketing brochure, A&D launch party for Los
Angles, NeoCon 2000 product application (90% of space was devoted to Resolve) and NeoCon 2001
product application.
*New Office Landscape (exploration of products for commercialization)
Implementation of new product concepts into HMI facility, development of 2D futuristic work
environments (floor plans) for internal evaluation, product testing with HMI personal and web based
research on evolving trends for future home and work based environments.
*Corporate client support
Most notably profiled was a 10K win for the Sara Lee account. I created a product solution (floor plan)
which was revolutionary for Sara Lee’s NYC office.
*Color & Material Exploration
Assembled a collection of pictorials (for creation of mood boards) representative of futuristic color
direction development of My Office. Exercise influenced initial color selection for Statement of Line.
Facility Designer
Corporate office reconfigurations, pre launch space for Pathways and one of three internal designers chosen to
integrate within the Steelcase Research Group to explore new methodologies in planning work spaces.
Advanced Applications Designer
Primary design support for Sales & Marketing in the development of product launches (Relay & Liaison),
marketing materials, tradeshows and conceptual product applications.
Kendall College of Art & Design BFA – Interior Design 1990
Additional: In the process of learning Autodesk Inventor & 3ds Max Studio
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