F. David Preston
Frisco, TX 75034
***********@***.***
**********@***.***
[pic]
EXECUTIVE PROFILE
Results-driven tire professional with 38 + years experience in tire sales
and tire marketing, tire management, administration, and leadership.
Demonstrates ability to develop, implement, and oversee innovative tire
marking programs. Strong analytical, communication, presentation, and
organizational skills. Consistently successful in building tire programs
and driving cooperative relationships with staffs, tire distribution
companies, retail tire stores, commercial tire operations, tire vendors,
and business people in the United States.
CAREER ACHIEVEMENTS
. Set up and managed several start up tire distribution companies, most
recently Tire Dealers Warehouse in Dallas, TX. Grew company from zero
to $9.0 million in sales annually in three years.
. Developed a substantial customer base throughout the country with
outstanding customer service and a solid reputation.
. Coordinated marketing strategies for several major private brands to
ensure maximum sales and penetration in market.
. Wrote long-range marketing plans, identifying distinct strategies for
the sale of passenger, light truck, medium truck, and agricultural
tires in U.S. markets.
QUALIFICATIONS HIGHLIGHTS
. Developed sales presentation portfolio to communicate unique tire
product features.
. Developed marketing plans for numerous SEMA trade shows to strengthen
company's products and visibility.
. Increased support for field-based sales associates, delivering
inventory, sales, and promotional data to field locations.
. Have vast experience in tire marketing having worked for tire
distribution companies, as well as, tire manufactures, and a working
understanding of the needs of both sides.
PROFESSIONAL BACKGROUND
Independent Life and Health Insurance Agent, Frisco, TX 2009 to
Present
Senior Chauffeur-Superior One Transportation, Plano, TX
Sales Manager-Texoma Tire Buyers, Denton, TX 2005-2009
Responsible for sales to the buying group of Goodyear, Kelly, Dunlop,
Republic and Titan
Tires (Passenger, LT, MT, Farm and OTR) covering Texas, Oklahoma, Arkansas,
New Mexico and Louisiana. Generated in excess of $20 million in sales
each year.
President -Delta Tire Connection, Plano, TX 2001 -
2006
Responsible for national sales of Delta brand tires (passenger, LT, MT, and
farm) shipping in truck load quantities from the distribution center in
Memphis, TN, and container loads from off shore manufactures to locations
in TX, GA, IL, NY, FL and CA. Sales in the first year were in excess of
$30 million. Also, responsible for overseeing distribution centers in
Dallas and Houston for Reliable Tire Company.
GM -Tire Dealers Warehouse, Dallas, TX 1997 - 2001
Opened and managed new tire distribution warehouse for the Dallas/Ft.Worth
area. Grew sales from zero to $9 million in sales annually in three years.
Responsible for inventory management, accounts receivable, accounts
payable, sales management, and warehouse operations. Successfully
introduced a new tire program, "Hercules", to the area.
Sales Manager - Dunlop Tire Corporation, Dallas, TX 1991-
1996
Grew territory sales from $3.7 million to $11 million in five years.
Awarded winner in 1991 and 1992 for new accounts signed and was awarded
Business Development Manager of the Year in 1993.
President - Tire Factory Warehouse, Dallas, TX 1987 -
1990
Formed new wholesale tire company with $50,000 in capital. Grew company to
ten employees and $4.0 million in sales in 1988. Very successful despite
under capitalization and highly competitive, poorly performing Texas
economy.
General Manager - Laramie Tire Company, Dallas, TX 1983 - 1987
Assumed full profit/loss and staff management responsibilities for Dallas
warehouse/sales operations. Increased sales significantly through
telephone solicitation, direct mail, and personal contact.
General Manager - Allied tire Company, Dallas, TX 1981-
1983
Opened new branch in 1981. Successfully developed bus1iness and led
company in sales and profits.
National Sales Manager - Tire Brands, Inc., Southfield, MI
1974 - 1981
Responsible for new distribution/marketing of Sonic & Saxon tire lines.
Traveled throughout the United States setting up tire distributors and
membership in Tire Brands.
Sales Manager, Firestone Tire & Rubber Co., Akron, Ohio 1970-
1974
Developed retail, commercial, and wholesale dealerships.
EDUCATION
Business Administration, University of Akron 1966-1970
Numerous courses in sales marketing, inventory management, general sales
management, and accounting. Along with tire seminars, sales training
seminars, marketing and accounting seminars. Many computer classes.
COMPUTER CERTIFICATIONS
Qualified in Microsoft Word, Excel, Power Point, Publisher, and Windows NT,
ME., 2000.
AFFILIATIONS
Director - Texas Tire Dealers Association, 1984 - 2004.
Member - SEMA & National Tire Dealers Association, 1986 - 2004.
Member - Frisco Chamber of Commerce, Frisco, Texas
Member - Frisco VFW, Frisco, Texas
Member - Frisco Art & Cultural Association, Frisco, Texas
Member & Docent - Frontiers of Flight Museum, Dallas, Texas
Member - Christ Church Episcopal, On Point Men's Ministry
United States Navy Veteran-(2) Tours in Vietnam
References available upon request.