Sales Manager

Michelle N. Brooks

** ***** ******, **********, ** 014**-***-*** 6582

***************@***.***

PROFILE:

Enthusiastic, goal oriented marketing and sales professional with 18 years experience;

within progressively more strategic marketing, account management, and sales roles.

Ability to drive business and attain sales goals; experienced working with National and

Regional accounts, Clubs stores and Distributor accounts. Experience includes leading

cross functional teams, managing product life cycles and sales budgets, developing

creative solutions, seeking input for continuous improvement, and delivering projects to

the satisfaction of the customer.

AREAS OF EXPERTISE:

Strengths include business planning and forecasting, building internal and external

relationships, identifying new business opportunities, creation of sales tracking tools and

innovative communication vehicles. Successful in planning product launch activity,

motivational and promotional programs, and process development. Able to leverage

collaborative industry relationships to gain valuable insight, create marketing plans,

optimize sales and prepare countermeasures.

EXPERIENCE:

PANASONIC CORPORATION

Secaucus, NJ

Product Category Sales / Account Manager Distributor Sales Team

2006 2009

Outside sales position, acting as subject matter expert for all models within the DVD and

Audio product categories. Drive business and optimize sales opportunities with account

executives, channel partners, product groups, and internal resources. Manage lifecycle to

maximize sales and minimize inventory risks. Validate effectiveness of product and

account strategies within Distributor and Specialty channel.

Prepare and communicate in depth product specifics to the sales team and channel

partners.

Present detailed marketing plans, promotional planning, market share data, analysis,

support materials, media campaigns and public relations. Gain advocacy for the

company and products.

Articulate product value and competitive advantages to enable product placement.

Negotiate desired product mix and promotions with channel partners to maximize

revenues. Successfully launch products and position Panasonic as a premiere solutions

provider.

Communicate product availability and launch timelines. Ensure clean product

transitions.

Manage the product forecasting for each channel partner, for each model, with

accuracy. Drive and maintain sales to attain budget and sales goals.

Recommend and manage promotions, funding, track forecast vs. sales vs. budget.

Proactively prepare countermeasure strategies when necessary to ensure budget

achievement. Work with the sales team and product group to plan for best allocation

of available product.

Develop in depth understanding of account environments. Advance personal

working

knowledge of industry by identifying requirements of distributor, premium specialty

accounts.

Compile, analyze and provide feedback on product performance, market acceptance,

new

features, and market intelligence.

BOSE CORPORATION 1990 2005

Framingham, MA Manager, Product Planning, US Wholesale Group

2003 2005

Create, implement and monitor business unit / account specific strategies and product

activity timelines with Director of Sales and the senior sales management team. Manage

cross divisional team and process to successfully execute value add opportunities, over

packs, product derivatives, and display options across all sales channels, including

national, regional military, and club accounts.

Developed product planning process to enable proactive planning ability.

Continuously

evolved tools to collect and track forecasting and launch details, and dramatically

reduced inefficiencies. Evaluated and analyzed product objectives and opportunities

with sales and marketing teams to optimize product development, and craft strategic

product allocation plans.

Designed and maintained several web sites to enable concise and effective

communication to

different audiences. Communicated activity to recognize and update efforts and

success.

Marketing Manager, Product Launch, US Wholesale Group

2002 2003

Provide direction as peer coach to all field marketing personnel in the development and

application of best practices, such as relationship management, account marketing strategy,

and the enterprise team selling concept. Facilitated continuous improvement, developed

annual budgets, monitored spending to deliver required results and to meet defined goals.

Led product launch team consisting of field and in house representation; managed

cross

functional members to be an effective and efficient team optimizing product life cycle

activities. Ensured initiatives that affect resellers were considered; provided a seamless

product strategy by teaming with key stakeholders.

Managed innovative sell through programs, creating excitement in corporate

offices and

storefronts, engaging resources during the most important product launch in Bose

history.

Participated in key meetings (ex. Consumer Electronics Show; Reseller Business

Forums) to

leverage relationship with resellers and facilitate effective, collaborative marketing

plans.

* Nominated for and participated in the Leadership Development program.

* Earned prestigious Summit Club Award by meeting yearly sales and support goals.

* Earned Employee of the Year Award for marketing contributions made to sales

division.

Senior Field Marketing Manager, Regional Wholesale Accounts

1999 2002

Responsible for account specific business planning, in store presence, forecasting,

advertising, communication tools, and motivational programs. Developed and maintained

strong collaborative relationships with key account contacts.

Gained input on key initiatives through direct contact and communication with

account

personnel and field sales team, leading to enhanced opportunities. Improved personal

retail and merchandise knowledge through hands on, collaborative approach to

program development.

Created in store materials, merchandising concepts, head office reference kits,

market

training resources, and sales team presentations. All materials were designed to be

effective for defined audiences, while enhancing Bose brand.

Field Marketing Manager

1996 1999

Sales Motivation Program Manager

1993 1996

Senior Administrative Assistant

1990 1993

EDUCATION:

University of Massachusetts, Amherst, MA

1992

Bachelor of Science in Business Administration, Marketing Degree

MICHELLE N. BROOKS PAGE 2

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