Design Project
Resume:
MARGE ROMANO
***********@*******.***
View online portfolio at: www.margeromano.com
VERSATILE, HIGH-ENERGY DESIGNER
Enthusiastic and personable professional with years of success as a results-
driven Art Director/Graphic Designer. Extensive experience in translating
needs into award-winning concepts for print, web and electronic media.
Adept at taking a project from concept to finished product. Expertise in
corporate design, branding, and e-commerce website usability. Exceptional
customer-facing communication and presentation skills. Organized and
responsible team player.
COMPUTER SKILLS
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Acrobat.
QuarkXPress, Basic knowledge of Dreamweaver and Flash. Proficient in both
MAC and PC platforms.
PROFESSIONAL EXPERIENCE
WYNDHAM WORLDWIDE 2006-2009
Multimedia Designer
Designed graphics and layouts for print and electronic media for
advertising, conference, tradeshow, training and marketing materials for
Global Training within Wyndham Hotel Group. Created logos, promotional
materials, signage and presentation templates supporting corporate
programs. Initiated and maintained exceptional vendor relationships.
- Designed award-winning branding for the Wyndham Hotel Group training
department, boosting recognition within the company and promoting a
positive value proposition to franchisees which increased revenues and
raised satisfaction ratings.
- Produced graphics for a 20'x20 foot trade show booth promoting training
offerings at nine Wyndham Hotel Group brand conferences. Designed all
conference collateral, resulting in increased on-the-spot class
registration.
- Selected by upper management as key designer to develop eye-catching
visual concepts and graphics for high-profile projects including employee
recognition programs, company logos, posters, flyers and electronic
newsletters. As a result, acquired a reputation as a team member who
exceeded expectations.
- Managed global re-imaging project following the merge of domestic and
international training departments. Wrote creative brief and worked in
partnership with London agency to develop visual concept. Attended photo
shoot, adapted new branding to classroom and marketing collateral,
managed outside vendors and printing.
- Instituted a marketing plan where no previous plan existed. Initiated
meetings with marketing pros to research successful marketing activities.
Wrote and implemented a plan that drove revenue by utilizing direct
print, existing intranet and running ads in various corporate online and
email newsletters.
FREELANCE 2003-2006
Art Director, Graphic Designer
Conceived, designed and produced logos, advertising and promotional
materials, presentation comps, book jacket design, web site design and
print prototypes for small businesses and Fortune 500 clients for print and
web projects.
- Restructured existing web site and designed section templates for The
American Lung Association of NJ, resulting in an annual savings of
$12,000.
Marge Romano
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- Designed book jackets and book interiors for Peace of the Dreamer
Publications resulting in a savings of 25% off outside agency fees.
- Adjunct Instructor, Union County College for QuarkXPress, Design
Principles and Production Overview.
LEXIS NEXIS, Reed Elsevier, New Providence, NJ 2001-2003
Art Director
Lead designer for a creative services team that designed various e-commerce
websites ensuring aesthetics, ease of usability, functionality, adherence
to branding, and navigation of the user interface for the legal services
industry.
- Designed and art directed the re-design of the lexisONE web site,
implementing new branding aesthetics, typography specifications,
simplified navigational system and usability criteria, increasing point-
of-sale revenue by over 200% for two consecutive years.
- Grew revenue by 27% through re-designing the online LexisNexis Bookstore,
highlighting monthly promotions, showcasing featured author's picks and
facilitating purchase paths.
- Initiated the integration of graphic design into software product
development project cycle. Designed focused mock-ups based product
manager's objectives, clarifying the technical scope of the project,
which shaved 3 months off of product development time.
- Drove traffic through the utilization of a unique ad shape and page
placement on the web site entry page, reinforcing the branding campaign
and resulting in a conversion rate 34% ahead of forecast.
- Leveraged design expertise across LexisNexis global units resulting in
the elimination of outside agency fees
- Designed and produced a comprehensive Visual Specifications Guide
detailing standardization of page size, spatial division, color scheme,
typography and image style, ensuring continuity of design to leverage
brand equity and increase revenue across lexisONE and LexisNexis
Bookstore.
- Designed and art directed tutorials for 5 legal research products,
generating interest and promoting sales, resulting in a 12% increase of
sales over a period of 6 months.
TIFFANY & CO., Parsippany, NJ 2000-2001
Web Designer, Consultant
Key designer in the development, design and maintenance of multiple
sections of the company's intranet. Designed and maintained online
newsletter.
- Managed the launch of the online Company Store, designing and presenting
conceptual mock-ups to management, resulting in the approval of $55K for
completion of project.
- Trained in-house IT personnel resulting in the elimination of $2,500 in
monthly agency fees for updating and maintenance of the intranet site.
WORLD INTERNET RESOURCES, Woodbridge, NJ 1997-2000
Art Director
Lead Designer for a creative services company specializing in web site
development, design and deployment for small businesses and Fortune 500
companies. Designed over 40 web sites for industries ranging from medical
equipment to telecommunications.
Marge Romano
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SCHERING-PLOUGH CORPORATION, Kenilworth, NJ 1973-1996
Senior Promotional Designer
Art directed in-house creative team that produced advertising and
promotional materials to support marketing for all domestic ethical
products.
Senior Graphic Packaging Designer
Managed production of approximately 1,000 pharmaceutical packaging and
labeling requests annually. Implemented FDA requirements, utilizing in-
house and outside agencies. Designed sample and ethical packaging and
labeling for domestic OTC and Rx products.
Senior Graphic Artist
Produced artwork for domestic OTC and ethical packaging and labeling.
EDUCATION
BFA, Graphic Design, School of Visual Arts, NY, NY
Certificate, Web Design, United Digital Artists, NY, NY
Certificate, Graphic Design, School of Visual Arts, NY, NY
AWARDS
Art Directors Club of New Jersey:
Trademarks and Logos; New Jersey Romance Writers
Trademarks and Logos; Wyndham Worldwide School of Hospitality Operations
20-page brochure; Wyndham Worldwide School of Hospitality Operations
PROFESSIONAL MEMBERSHIPS
Art Directors Club of New Jersey
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