Sales Manager
Resume:
Fred DeNisco
****.*******@*****.***
Summary of National Market Development New Imprint/Product Introduction
Qualifications National/Key Account Sales Strategic Promotional Selling
Field Sales Management Professional Relationship
Building
Distribution/Operations Trade Show Management
Experience 2010-2011 Star Bright Books (Consulting)
National Sales Manager
. Channels of Trade responsible for: Retail chain
headquarters (i.e. Wal-Mart), Clubs, Supermarket chain
headquarters (i.e. Kroger, HEB), Major distributors (i.e.
Anderson Merchandisers, The News Group) Entertainment.
. Develop new product for various channels of trade.
. Responsible for strategic marketing plans.
. Responsible for securing permanent placement in
retailers POG's
. Directed independent Rep Group in the United States
2009-2010 Busy Persons Publishing (div. of
DEMDACO) (contract)
Sales Manager
. Responsible for the development of start up division and
new business channels.
. Develop new product for various channels of trade.
. Responsible for strategic marketing plans.
. Responsible for securing permanent placement in
retailers POG's along
with internet sales.
2007-2008; Playmore Publishing (Chapter 11/7)
National Sales & Marketing Manager US
Market
. Responsible for continued growth & development of new
product for the Bargain Book Market.
. Develop new product for Mass Market.
. Manage sales for Bargain Book Market Dollar Stores,
(Promotional Dept) at Chain stores (Super Markets,
Discount Stores, Trade Book Stores, AAFES).
. Develop channel of trade to the Mass Market with Mass
Market product.
2006-2007; Byeway Books/Autumn Publishing UK Owned Co.)
Vice President Sales & Marketing US
Operations (out of Business)
. Managed all Mass Market sales functions, including
strategic planning, print runs, and inventory management
including forecasting.
. Channels of Trade responsible for: Retail chain
headquarters (i.e. Wal-Mart), Supermarket chain
headquarters (i.e. Kroger, HEB), Major distributors (i.e.
Anderson Merchandisers, The News Group, Levy Home
Entertainment and Anderson News), Dollar store
headquarters (i.e. Dollar Tree), Clubs (direct and
through distributors) AAFES.
. Responsible for directing product development and
marketing programs.
. Directed independent Rep Group in the United States for
the educational/specialty markets (Cameron Logan Group).
. Directed independent sales group for Canada (Bojoca
Sales)
2003-2006; McGraw-Hill Children's Publishing/School Specialty
Publishing
Southeast Regional Sales Manager
. Responsible for sales of K-9 educational workbooks,
activity books, story books, educational and teacher
resource products.
. Channels of Trade responsible for: Dollar stores, chain
bookstore headquarters, mass market
headquarters/distributors, supermarket
headquarters/distributors, teacher supply stores, and
catalogers.
. Involved with product development for the different
channels of trade.
. Involved with Marketing & Promotional programs for the
different markets.
1996-2003; McGraw-Hill Consumer Products, Worthington, OH
Vice-President, Sales & Marketing US
Operations
. Managed all mass market, trade and educational sales
functions, including: strategic planning, national
account selling, print run/inventory management and
forecasting.
. Responsible for developing and directing in-house sales
force ( 20 ) for distribution to retail and educational
markets; i.e. Kmart, Target, Borders, Barnes & Noble,
Toys 'R Us, Mardel, Musicland, Books-A-Million, Noodle
Kidoodle and Dollar Tree, AAFES, Staples.
. Directed independent rep groups (15) for United States
distribution to retail and educational market.
. Developed new channels of distribution: Clubs [Costco,
Sam's, BJ's], catalogs.
. Responsible for revenue growth of start up division from
$0 - $40MM
. Directed product development and marketing programs.
. Responsible for development of McGraw-Hill Consumer
E.Commerce Site along with coordinating E.Com Site's for
Wal-Mart, Barnes & Noble, Borders, Amazon and Etoys.
Education Oglethorpe University, Atlanta, GA
. BS, Business Administration
. Dimensions of Professional Selling Seminar, Western
Publishing
. Various other business and managerial seminars at
Michigan University
Will relocate at own expense if needed.
Contact this candidate