Sales Manager

Randy A. Voss

**** ********** ** **. ******, Mi. 49085 Phone: 269-***-****

*********@*******.***

Senior Consumer Products Innovation Manager

Global Sales & Marketing Strategy / Brand Management / Product & Business Development

Seasoned marketing and innovation thought leader with over 25 years management experience in

international business and consumer products across over 10 diverse industry categories. Broadly based skill

set in a business executive with veteran leadership expertise and accomplishments in marketing, new

product development, innovation leadership, ideation, and strategy. Highly creative thinking style with an

ability to be visionary and imaginative, possessing informed intuition, and delivering consumer based value

by a strong focus on the customer, their expectations, and unmet needs.

Professional Experience

Whirlpool Corporation Benton Harbor, Michigan 2001 to Present

$18 billion global home appliances business with 70,000 employees, 50+ facilities in 170 countries. Acquired

Maytag in 2006, adding key brands including Maytag, Jenn Air, and Amana.

Senior Manager, Global Strategy & Business Development 2005 to

Present

Drove the cadence of innovation leadership within the global refrigeration business.

Led innovation strategy development creating $500 million revenue initiative for

KitchenAid brand’s 5 year growth platform.

Developed and lead global qualitative market research projects generating key consumer

insights on new product platform. Uncovered multiple global opportunities, informing

leadership of strategic product requirements and go to market channel strategies.

Research sources: Euromonitor, GfK, Stevenson

In charge of global innovation product leadership across the technology roadmap on user

interfaces, lighting technology systems/applications (LED modules), interaction

architecture, and overall electronics strategy execution in refrigeration category, resulting

in revenue increases across the global portfolio.

Architected first User Interface Strategy with modular solutions for refrigeration category,

including first graphical touch interface execution, resulting in additional floor placements

at key retail partners.

National Sales Manager Gladiator Garageworks Brand

2002 2005

Led brand launch strategy and execution of sales plan that created new $20 million

sales channel. Managed staff of 7 (4 Sales People, 1 Administrator, 2 Category

Managers) and profit and loss, with a $7 million annual budget.

Managed strategic consulting on sales, marketing, new product market research, and

business development for all key trade partners, including national accounts, exceeding

management expectations.

Randy A. Voss 1

Developed and executed complete national marketing program product innovation

launch, resulting in sales increases beyond year one targets.

Senior Brand Manager Internet Connected Appliance Group

2001 2002

Recruited to lead and develop multi million dollar business retail launch execution. .

Managed staff of 8. (4Category Mgrs, 1 administrator, 3 Application Mgrs).

Managed and led a cross-category, multi-disciplinary business initiative within a newly

formed Innovation team, resulting in product placement with a key national retailer.

Developed and led all consumer research (usability, qualitative, quantitative) on both

product suites and software applications.

HOME DIRECTOR, an IBM Company MORRISVILLE, NORTH CAROLINA

2000 2001

An IBM spin off, specializing in Home Networking infrastructure in the new home construction industry.

Senior Manager Business Strategy

Developed business model and channel strategy across both category development and

category extension. Revenue generation of $25 million for 2001.

Led business development team, capturing 8 of 10 key alliance partners for new home

automation software product, increasing revenue by 100%.

PANASONIC COMPANY ELGIN, ILLINOIS 1979 2000

Panasonic Corporation, based in Osaka, Japan, which until October 1, 2008 was known as

Matsushita Electric Industrial Co., Ltd., recorded worldwide consolidated net sales of Y7.8

trillion (US$87 billion). The company has 203 overseas subsidiaries in 46 countries and

regions.

Director, Business Development, OEM Sales Group

1998 2000

Managed OEM business development and sales leadership for hi tech business unit

that generated $500 million in additional revenue. OEM (B2B & B2C) group focused on

medical products, telecommunications, and appliances with specific customer

implementation for Sears, Whirlpool, & Bell Companies. Managed and mentored staff of

25 people.

Developed and lead $120 million OEM telecommunications deal, generating a 32% sales

increase.

National Product Marketing Director

1997 1998

Created market value proposition for new Home Environment category focused on air

and water home treatment products. Executed for both Panasonic (75%) and OEM (25%)

brands. Focused on retail accounts such as Sears Kenmore, Target, Home Depot,

Sharper Image, Costco and QVC.

Randy A. Voss 2

Managed advertising initiatives, including Panasonic’s first direct response commercial,

resulting in a $10 million sales increase.

Reduced development lead time, launching new product to market with full marketing

support package in 3 months, improving profitability and market penetration.

Director New Product Development 1995 1997

Developed and specified all OEM appliance products domestically and internationally for

the key retail business partner Sears, specifically for products in Floor care, Irons and

other Kenmore Branded products. Reduced development budget 15%.

Designed and directed multiple research projects on new product concepts, designs,

colors, innovations, features, and line extensions, allowing marketing team to generate

sales in strategic business categories, leading to annual sales increases of over 25%.

Manager, Sales and Marketing OEM Group

1992 1995

Led all sales and marketing activities for Sears OEM business unit. Grew the business

over 3 years by an average of 25%, with profitability increases of 14%.

Key Account Executive

1990 1992

Marketing Manager

1987 1990

Product Manager

1981 1987

Assistant Credit Manager

1979–1981

WICKES CREDIT CORPORATION WHEELING, ILLINOIS

1977 1979

Credit and financial subsidiary of Wickes Furniture.

PATENTS

Earned United States Patent Award centralpark connection (2007)

Earned European Patent Awards 3 (2008)

Education

University of Phoenix, Phoenix, Arizona

Bachelor of Science in Business Marketing. GPA 3.76/ 4.0

Randy A. Voss 3

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