Manager Customer Service

Jessica Casey

***** ******** *** * **********, MI 48168 248-***-**** ********@*****.***

OBJECTIVE

Self-motivated and focused individual pursuing a career in Public Relations or Promotions, i n which my

creativity and sales experience would greatly contribute to the company. To obtain knowledge that will utilize

and enhance my current skills while meeting the company’s goals.

EDUCATION

Western Michigan University, BA

Major: Public Relations Minor: General Business

Date of Graduation: April 2009 GPA: 3.0

PUBLIC RELATIONS PROJECTS

Breast Cancer Awareness Campaign:

• Developed public relations campaign to raise awareness of breast cancer among young adults.

• Strategic elements include developing brochures, flyers and press releases for local publications.

• Campaign identified problem statements, situational analysis, and target markets as well as maintaining the

project budget.

Pine Lake Association Campaign:

• Created public relations campaign that educated and raised awareness of the importance and benefits of the

association to property owners.

• Developed promotional tools that included brochures, flyers, newsletters, lake-wide survey, along with creating a

special event for property owners.

• Campaign was constructed to identify their problem statement, situational analysis, planning process, key

messages, tactics, budget, timeline, and an evaluation plan.

EXPERIENCE:

Enterprise Rent-A-Car: Branch Manager Trainee Oct 2010-Present

• Currently involved in their award winning management trainee program.

• Work closely with branch manager to oversee all aspects of financial management and work with the marketing

and operational areas to ensure our business needs are being met.

• Developed a marketing plan with area manager to increase growth and profit for multiple branches.

• Helped lead the branch to highest customer service satisfaction rating from 82% to 88%.

• Ensuring current customers are up to date with deposits and tracking daily sales numbers.

• Develop great networking ability while maintaining relationships with corporate accounts.

Shazaaam Marketing Public Relations Specialists: Marketing & PR Representative May 2010-Sept 2010

• Five month contracted tour with a primary focus on creating brand awareness in the Midwest, East coast, and

Southern states. Tested and assessed public reception to products introduced to exclusive state and national

markets. Plan and execute promotional events large events with given budget.

• Use multiple components combined into one effective marketing strategy that creates personal connection with

the target audience. Responsible for daily reports of sales and public perception.

• Devise efficient methods specialized exclusively on marketing through social media and promotional events.

INTERNSHIP: Kalamazoo, MI

West Michigan Glass Society: Public Relations Internship May 2009-Oct 2009

• Completed a Public Relations internship at WMGS, a nonprofit organization that is dedicated to teaching,

creating, and promoting glass art.

• Worked directly with the media to strengthen WMGS community relationships. Plan and manage all publicity,

promotional events, internal and external programs.

• Promoted organization through press releases, public services announcements, newsletters, business

advertisements, and brochures. Responsible for creating awareness for visiting artists, local auctions, exhibits, art

hops, and educational programs.

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