Sales Representative
Resume:
Marisa Desideri
Philadelphia, PA 19123
**********@*******.***
Experience
May 10- Feb. 11 Elsevier Philadelphia, PA
Manager, Business Development
• Develop strategic and tactical marketing communication solutions for healthcare clients
• Build and maintain strong client relationships via a consultative process; play a key role in
understanding client business initiatives and customer needs to create positive results
• Communicate closely with medical, legal/regulatory, and production to assess programs
compliance to guidelines
• Create and execute strategies for lead generation, new business, sales, and other matters related
to new revenue generation
March 07- April 10 Graceway Pharmaceuticals, Inc. Exton, PA
Marketing Manager
• Planned and successfully executed physician advisory boards and promotional speaker programs
• Assisted in the development and management of product forecasts and brand expense budget
• Interacted with all levels of the sales force to ensure effective communication and a team approach
to tactical implementation
• Developed promotional programs and strengthened brand message which resulted in increased
sales and promotional intensity
• Built effective working relationships with external customers such as KOLs, vendors and
consultants to maximize business
• Worked closely with sales team to monitor brand message effectiveness
• Attended trade shows and industry conventions
Major Accomplishments:
• Managed a $2.0 million annual budget and increased brand sales by over 25% for
Atopiclair® Nonsteroidal Cream
• Managed development of Benziq® ad campaign and sales force training; doubled sales
from $2.2M to $4.4M from 06 to 07; exceeding forecasts
• Successfully implemented a non-personal promotion campaign that included edetailing,
tele-sales, and internet advertising
May 03-Jan. 07 Connetics Corporation Palo Alto, CA
(Formerly Pediamed; PediaMed was sold to Connetics in February 06)
Field Sales Trainer/Territory Manager (Southern/Central NJ Territory)
• One of eight representatives selected to serve on the National Field Marketing and Advisory Board
• Provided field based coaching and training to sales representatives
• Participated in formal classroom sales training for pediatric sales force
• Served as a mentor and trainer to new sales representatives; trained new representatives on all
sales, marketing, and administrative information, participate in home office sales training
• Assisted in the development of workshops for regional sales meetings and delivery of sales force
automation training to new and existing sales representatives
• Created and executed strategic sales plan to penetrate newly developed territory by pursuing
growth opportunities within medical community
Major Accomplishments:
• #9 out of 10 representatives selected for Presidents Club, 2006
• Ranked #4 of over 70 sales representative for Zymar prescription growth, June 2005
• Presidents Club 2004
• Ranked #1 sales representative in district of 12 representatives for dollar sales, 2004
Nov. 00-May 03 Joule Scientific Blue Bell, PA
Senior Recruiter
• Secured new accounts and grew revenue by strategically positioning companies’ services at all
decision-making levels within targeted accounts
• Recruited all levels of scientific candidates in Pharmaceutical and Biotechnology Industry such as
Clinical Research Associates, Quality Assurance Auditors, and Regulatory Affairs Managers via
job fairs, campus recruiting, Internet searches, referrals, and advertising
• Coordinated and attended all college and professional job fairs
• Pre-qualified, interviewed, and provided resume and interview coaching to all candidates
• Managed employee relations, performance, and attendance via mentoring and coaching
• Performed client visits to promote and sell staffing services, maintain business relationships, and
assure continued sales
• Prospected for new business on a daily basis through networking and cold calling
• Penetrated new markets and accounts through innovative selling and marketing strategies
• Managed and maintained client relationships through effective communication methods and
prompt and thorough satisfaction of clients requests and concerns
• Trained all new sales representatives and recruiters
Major Accomplishments:
• Promoted to Senior Recruiter after 9 months
• Increased number of new accounts by 60%
• In charge of all new account development for MD/VA region, 2002-2003
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Education
May 2000 Bloomsburg University Bloomsburg, PA
• B.S., Business Management; Minor, Spanish
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