Sandrine Charles
New York, NY 10039
********.**********@*****.***
Experience
Forbes.com Social Media 5/2010-
present
. Manage all social media for Forbes Media (Twitter, Facebook,
Foursquare)
. Daily meetings with Director and staff within the division to execute
social media initiatives
. Construct weekly reports and updates on top priority social media
initiatives
. Elevated the Forbes brand on the web (Twitter: from 2k to over 108k,
Facebook: over 56k)
. Pitch and garner placement on websites, blogs and portal for Forbes
Special Reports
Freelance PR Representative/Agent WWB Lifestyle Agency 5/2010-
present
. Manage the lead Stylist in the agency for our clients (Top clients
include: Carmelo Anthony, Lisa Price, Dwayne Wade)
. Pitch and organize clips for Khalilah Williams-Webb (Centric TV:
http://blogs.centrictv.com/lifestyle/culturelist/the-sport-of-styling-
khalilah-williams-webb/, Baltimore Sun:
http://www.baltimoresun.com/features/fashion/bs-st-stylist-webb-
20100707,0,6424906.story, HoneyMag TV:
http://www.honeymag.com/2010/honeymag/star-doll-khalilah-williams-
webb/)
. Maintain Fashion related shows, events and calendar listings for top
stylist and company
Account Executive Gotham PR 9/2009-
3/2010
. Execute responsibilities for various client events and launches
. Work on pitches and releases
. Prioritize on client coverage
. Executed responsibilities for clients: Corinth Films, Antilia Inc.,
Relative-Space Showroom, Rapsel (Winner of Interior Design, Best in
Year 2009), Choice Productions (Vanity Fair's Downtown 100), 67
Orange, and Animal Care & Control
. Daily and weekly update to company and client blogs and company social
media (www.gothampr.wordpress.com,www.facebook.com/gothampr,
www.rapselspa.wordpress.com)
. Established features in the media, top markets and brackets in-between
(newspapers, blogs, magazines)
Freelance PR Various 5/2008-
9/2009
. Work on all aspects of Public Relations and Marketing for the
following brands: Convention Magazine, Sepia/Mystic, DJ Prince, and
Subconscious Threads
. Able to gain internet coverage on various media personnel blogs:
Global Grind, Rosenberg Radio, etc.
. Proactive with releases and PR for various events
. Public Relations for the Particle Project for events
PR Intern RPR Marketing Communications 3/2009-5/2009
. Assist the East Coast and Canada team with an array of work for the
following clients: Johnson & Johnson East Coast, Johnson & Johnson
Canada, and Neutrogena/ Products including: Clean & Clear, Lubriderm,
Johnson's Baby, Purpose, RoC, Ambi, Aveeno, and Neutrogena
. Facilitated with press releases, product distribution, event planning,
and client work
. Organized and compile press kit updates, clipbooks, quarterly reports,
account activities, meetings, and placements
Account Coordinator Hanna Lee Communications Inc. 9/2008-
11/2008
. Coordinated in producing results for various spirits and culinary
clients: Sobieski Vodka, Macondo, Rayuela
. Completed administrative work on a daily basis
. Implemented media outreach, press release revisions and edits
. Attended culinary and spirits events for clients or to generate new
media and client relations
. Produced campaigns such as Sobieski at JetBlue, JFK
PR Intern Cohn & Wolfe 1/2008-5/2008
. Supported the Consumer team on the following accounts: Panasonic, The
Body Shop, Green & Black's Chocolate, Pillsbury, SoftSoap, 3M
activities on a monthly basis
. Contributed to daily research, product distribution, inventory,
briefing books, pitching, and press releases
. Coordinated media coverage for the MaxFresh Music Contest with the VP,
Panasonic Truck Tour, Panasonic 850 series launch and event planning;
made placements in blogs and internet websites
PR Intern Catalyst Public Relations 8/2007-
12/2007
. Worked directly on the following accounts: Yellow Tail Sparking Wine,
Timex, Purina, Yahoo! Finance, Tickets Now, and Reebok
. Contributed partially on Vitamin Water
. Daily input on media monitoring, pitching, sample packages, weekly
staff meetings, brainstorms, and inventory
. Garnered media clips for Yellow Tail Sparkling Wine
Press Intern Vh1 Communications 9/2006-
12/2006
. Achieved knowledge within the press department and knowledge about
what publicist do behind the scenes and during event
. Worked on activities from clipping, pitching, event planning, and
research
. Worked personally on: Hip Hop Honors, Hip Hop Honors Celebrity
Basketball Tournament, the red carpet as a publicist, liaison between
the honorees and the press, and within the press room.
. Worked on the red carpet as an acting publicist and worked in the
press room
. Developed skills within the department regarding daily activities and
press conduction
Communications Intern GE Real Estate & Finance 6/2006-9/2006
. Worked directly with the Communications Director of GE Real Estate and
Finance from the Park Avenue Office
. A liaison to the Stanford, CT office in connections with GE Real
Estate and Finance USA
. Conducted internal meetings and interpersonal relations
. Updated the communications newsletters between all USA offices
. Implemented communications using HTML on the website
Education
BS Communication Arts (concentration: Public Relations)/ Pre-Law
5/2008
St. John's University
Jamaica, NY
Extra-Curricular: Haraya (Public Relations Chair), Student Government (CPS
Representative), Pre-Law Society (President)
Affiliations: Alpha Kappa Alpha Sorority Inc., Jack and Jill of America,
Inc.
Skills
Proficient in Microsoft Suite applications (Word, Excel, Access,
PowerPoint) and MAC applications (Photoshop)