Sales Marketing

Victoria Tse

415-***-****

********@*******.***

Event Program Management

Events and Program Management ~ Sales and Marketing Support

I am a high-energy marketing professional who excels at multi-tasking, with

the ability to work with many departments and layers of management, capable

of managing numerous projects simultaneously within deadlines. A strong

team player, I have extensive experience managing all phases of corporate

and field events including creating event budgets, negotiating contracts

for venues, coordinating breakfasts, lunches and dinners, developing

agendas, and managing event registration. Skilled in tracking marketing

budgets, project management, internal communications, and event follow up.

Additional qualifications:

. Advanced proficiency in MS Office Suite, Envision, Caterease 6.0,

Salesforce.com

. Excellent time management, project management and execution skills

. Ability to balance multiple projects and changing priorities in a fast-

paced, deadline-driven environment

. High level of creativity with a hands-on working style

. Solid problem-solving, judgment and decision-making skills

. Experience executing a wide range of event formats, from focused regional

workshops to high-profile executive events

. Capable of identifying new event marketing opportunities based on

industry trends and competitive research

. Strong follow-up and attention to detail,

. Self-motivated, high energy team player and customer oriented problem

solver

. Reliable, trustworthy, independent, excellent interpersonal skills,

outstanding relationship builder

Professional Experience

Clearwell Systems (eDiscovery)

Global Events Coordinator May

2010 - present

. Develop and execute an aggressive program of corporate and field events

numbering over 30/quarter, encompassing workshops, executive customer

events, webinars, partner meetings, industry trade shows, and internal

company-wide meetings and training conferences

. Work directly with the executive team, field sales, and marketing to

assure programs meet lead generation goals; programs have consistently

over-delivering expected lead numbers

. Manage all phases of international program execution, including project

planning, staff scheduling, internal communications, event promotion, on-

site delivery and setup, and follow-up activities

. Coordinate with product and corporate marketing to develop required

graphics and messaging for all events

. Manage relationship with outside vendors, such as exhibit houses, AV

providers, shipping resources, and promotional branding companies

. Manage events hosted at firm facilities and work with events team to

target and develop new programs geared toward key audiences

. Design and deliver new promotional items for sales and marketing

. Manage corporate event budget of over $1M/quarter and two part time

contract staff

FICO (Credit Scoring, Decision Management, Fraud Detection and Credit Risk

Score Software Services)

Events Lead Consultant Oct.

2008 - Oct. 2009

. Responsible for execution of all planning, production and development of

aspects of international trade shows and events, including project

schedule, internal communications, signage and graphics, and

speaker/sponsorship actions

. Researched and coordinated with venues for an ongoing series of executive

dinner/breakfast events

. Negotiated contracts with event organizers and hotels, leading to

increased services and reduced event costs

. Managed and maintained a trade show and event calendars on intranet and

corporate website

. Initiated and led a cross-departmental events communications program that

began with pre-event calls and ended with post-event wrap-up calls,

ensuring that all events were executed in a timely, efficient manner

. Worked directly with Lead Management team to move event leads to the lead

pipeline

. Researched and identified new marketing opportunities for future company

participation and sponsorships

. Worked as part of the corporate marketing team to develop materials,

graphics, and content for events, including trade show signage, program

listings, and advertisements

. Managed relationships with all outside vendors, and built and managed

event budgets

Skire, Inc. (Enterprise Software)

Event Marketing and Sales Operations Manager Nov.

2006 - Oct. 2008

. Planned and managed corporate events, social events, trade shows and

conferences across the US, from start to finish

. Project managed the development and production of all required actions

involved in trade show and event execution, including: venue selection,

booth design, labor orders, time lines, speaker submissions, catering,

shipping, and booth personnel

. Worked with marketing to create collateral, signage, and other event

materials

. Coordinated event follow-up activities, including analyzing post show

summaries and creating follow up tasks

. Published annual event calendar and internal communications related to

events

. Managing event budgets, vendor contracts, invoice processing

. Directed lead processing activities, assigning follow up actions with to

inside sales team

. Administered all Salesforce.com actions, responsible for all activities

from uploading leads to lead tracking reports

. Inventory management for trade show booth and marketing materials

. Supported all sales activities - proposal correspondence, maintained

contracts and confidential agreements, managed proposal calendar, worked

with sales team to ensure timely responses, managed salesforce.com

activities and tasks

Hyatt Hotels (Hospitality)

Sales & Event Marketing Administrative Coordinator Feb.

2004 - Nov. 2006

. Provided primary support for Meeting Connections Market, secondary

support for Individual Travel Team

. Maintained corporate and government accounts

. Acted as liaison between hotel and clientele

. Maintained log for all RFP's delivered; coordinate with main reservations

for awarded contracts

. Daily update on contracted accounts in house to assure availability

. Qualified leads, setup site inspections, book event/meeting space, create

proposals, and create contracts

. Acted as liaison between hotel staff and clientele while working with all

departments to ensure successful events

. Organized secured account information for Meeting Connections Team

(oversee client room blocks, catering needs)

. Built relationships with social and government accounts for Meeting

Connections Team

. Expense report filing, update appropriate records, and manage

Catering/Convention Service issues

. Organized client requests and turnover to Catering Department for

arrangement processing

Education

B.A., University of Phoenix, 2008

Concentration: Business Administration

Contact this candidate