Quality Control Design

Jennifer McArdle concept +

design + art direction

**** *. ********* **. #* Chicago, IL 60657

land. 773-***-****

mobile. 312-***-****

email. ***********@*****.***

note. Portfolio and references available upon request

skills

. Concept, direct, design, illustrate and produce collateral for print and

user interface experiences

. Lead teams of photographers, designers, copywriters, producers, location

scouts, production

artists, illustrators, retouchers, and web developers to produce print

and web collateral

. Conduct client presentations and new business proposals

. Plan and direct location and studio photography and video shoots

. Estimate project costs, develop and manage budgets

. Contract printers, separators, silk screeners, video producers,

model/talent agencies, stock

photo agencies, illustrators and front-end developers

. Proficient with Mac OS X platform: Indesign, Photoshop, Quark Xpress,

Illustrator, Bridge,

Acrobat; Intermediate: Word, Excel, Powerpoint, Imageready; Understand

strengths and

limitations of web assets and applications

experiences

gaston advertising. creative director (current), Concept, direct and design

national print and direct mail campaigns, POP displays, in-store and

outdoor signage, user interface experiences and online strategies. Concept,

direct and design user interface experiences and visual prototypes for

ecommerce websites, microsites, social media and online advertising.

Research and develop branding style guides and seasonal advanced planning.

Extend brand guidelines across all mediums. Enforce quality control of

creative deliverables. Develop new business presentations in conjunction

with account team. Plan and direct photo shoots. Oversee and mentor

designers, production artists and copywriters.

clients: Ulta, Sears, Kmart, Kenmore, Citibank, Adgooroo, Prinz, United

Audio, Car Quest, Wilton Co.

ambrosi n schawk, inc. creative director (2005-2008) Directed creative

teams to design and produce preprint, r.o.p. ads and direct mail specialty

pieces. Oversaw and performed concepting, layout, design, photo art

direction and enforced quality control. Developed national print campaigns

with account team and copy director. Facilitate production of and directed

photo shoots in New York, Chicago, Los Angeles and Miami. Identify and

develop systems/procedures to increase productivity. Conduct new business

and client presentations, successfully capturing a greater segment of

direct mail specialty projects for Ambrosi/Schawk from competitors.

clients: Sears, Kmart, Luxotica Optical

independent contractor. (2003-2005) Developed concepts, designed projects

and art directed photography tailored to clients' needs including catalogs,

direct mail collateral, brochures, in-store signage and web photography.

Art directed digital and film photography on location and in studio.

clients: Target, Kohl's, Marshall Fields/Macy's, Toyota/Lexus, The

Smithsonian Institution, Schillinger Direct, Image Studio, Ltd., Kogan

Design, Business Incentives, Silver Lining Design & Photography, Inc.

silver lining design & photography, inc. design director/account executive

(1997-2003) Directed creative teams to produce retail, consumer and B2B

catalogs and direct mail pieces. Acted as liaison between clients and teams

to develop pieces that achieved clients' goals. Oversaw/performed layout,

design and photo art direction processes and ensured quality control.

Developed estimates and managed project budgets in excess of $1M annually.

Scheduled and coordinated workflow. Identified and developed

systems/procedures to increase productivity. Conducted new business and

client presentations.

clients: Neiman Marcus, JCPenney, Filene's Basement, Smithsonian

Institution, Business Incentives, Britannica Inc., Fannie May Candies,

TootsieToy, Spilsbury Co.

landmark marketing. art director clients: Georgia Pacific, Nash Finch,

Sysco, Flemming, McLane Co.

williams, labadie & assoc. art director clients: CibaVision,

GlaxoSmithKline, Mallincrodt Pharmeceuticals

loyola university. graphic designer clients: university and medical center

faculty and administration.

notables

RACie bronze award - multimedia

ULTA State Street Grand Opening

catalog age - award of excellence

Business Incentives "Gallery Book"

strathmore paper co. - finalist

Rainforest Design Competition

art institute of chicago

Spring '88 Fashion Show,

fashion illustrations

educators

loyola university of chicago

B.F.A., Cum Laude.

Focus: Communication Design

school of the art institute of chicago

Continuing Education. Focus: Illustration,

Printing Techniques, Visual Communication

loyola university of chicago

M.B.A. Candidate. Focus: Marketing

columbia college

Focus: Web Design

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