Sales Manager

QUALIFICATIONS PROFILE

Creative and analytical thinker with 14 years experience in marketing,

administration and graphics. Passionate and talented creator of innovative

and effective marketing campaigns with an emphasis on working within the

budget. Hands-on, detailed-savvy go-getter is equally enthusiastic about

working with minimal interaction or in a team environment, and possesses

exceptional interpersonal skills. Demonstrates a friendly and professional

demeanor and occupies a high degree of initiative, responsibility and

personal accountability.

PROFESSIONAL EXPERIENCE

01/07 - 12/09 Marketing Coordinator / Project Sales Associate - Premier

Flooring Solutions, Yorba Linda, California

Manufacturer/distributor of mid to high-end engineered and

solid hardwood flooring.

(US President of Junckers Hardwood, Inc. purchased the retail

division and established a new company for which I was hired.)

. Supported Presidential administration requirements

with urgency and confidentiality.

. Managed and performed operational, strategic,

financial and administrative functions of

the Marketing Department.

. Ensured brands were clearly defined

(internal/external) and consistently applied

throughout all types of communication/media.

. Generated e-blasts, developed and managed website

content.

. Successfully created collateral material from

conception to completion including: product

brochures, specification sheets, promotional fliers, installation

instructions, price lists, postcards, print ads,

as well as PowerPoint presentations.

. Identified industry trends; developed and launched

one new product line in conjunction with

President and Sales Manager.

. Performed quality control on new products prior to

launch and provided detailed reports to the

Manufacturing Manager.

. Assigned, coordinated and supervised tasks and

supported 5 outside Sales Representatives.

. Established relationships with architects and

designers through cold calling and direct mail to gain

product specification for commercial and residential projects.

. Created proposals and monitored client projects to

ensure desired outcome.

. Updated and maintained GoldMine, spreadsheets and

documents used for market research and sales

tracking.

. Planned and executed events on- and off-site,

including trade shows.

02/01 - 01/07 Marketing Coordinator - Junckers Hardwood, Inc., Anaheim,

California Manufacturer/distributor of mid to high-end

engineered and solid hardwood flooring.

. Heightened company brand visibility by implementing

and executing marketing strategies.

. Decreased spending by implementing an in-house

creative force, establishing growth in productivity

and reliability in the process.

. Decreased spending by evaluating vendors and

selecting cost-effective companies and/or

alternatives.

. Assisted in design and content of website and

unified the US image with its European

headquarters.

. Created product logos, letterhead and

internal/external forms.

. Point person in the creation of POP

displays/merchandising; designed packaging and

labeling system for products.

. Liaison between inside and outside staff to ensure

policy/product information was properly

communicated.

. Selected, trained, directed work flow and supervised

Marketing Assistant.

. Awarded Employee of the Year in 2002 and 2003 and

President's Award in 2005.

. Supported Presidential administration requirements

with urgency and confidentiality.

. Managed all operational, strategic, financial and

administrative function capacities of the

Marketing Department.

. Ensured brands were clearly defined

(internal/external) and consistently applied

throughout all types of communication/media.

. Successfully created collateral material from

conception to completion including: product

brochures, specification sheets, promotional fliers, installation

instructions, price lists, postcards, print ads,

as well as PowerPoint presentations.

. Identified upcoming industry trends; developed and

launched three new product lines in conjunction

with President and Sales Manager.

12/95 - 02/01 Marketing/Sales Administrator - Panel Concepts, Inc.,

Santa Ana, California

Manufacturer of mid to high-end panel systems and workstations.

. Implemented in-house design solutions to eliminate

costly outside design services.

. Successfully created collateral material from

conception to completion including: specification

sheets, trade show material, color selection charts, etc.

. Coordinated on- and off-site events and contributed

theme and promotion material for annual company

picnic.

. Managed and maintained database of over 4,300 end-

users.

. Supported 20+ sales representatives-in and out of

state.

01/95 - 12/95 Clerical/Administrative - Abigail Abbott Staffing

Services, Inc., Tustin, California Temp-to-hire employment

agency.

. Offered and accepted permanent position with

assignment employer.

. Completed each assignment in full.

. Quick study as each employer had varying phone

systems and computer programs.

09/88 - 11/94 Office Manager - Laser Image Plus, Costa Mesa, California

Service and repair of laser printer, including toner cartridge

sales and remanufacturing.

. Performed day-to-day office operations and

administrative duties including: order processing,

technicians' schedule, collections, purchasing and phone support.

. Selected, directed work flow, supervised and trained

part-time assistants.

. Assisted in establishing and supporting company

policies to provide the highest quality product

and customer satisfaction.

. Maintained sales tracking software.

. Cold calling, lead generation and direct sales.

10/85 - 07/88 Sales Associate - City Office Furniture, Fountain Valley,

California

Offered stock and special order office furniture in a retail

setting.

. Assisted clientele with space planning, furniture

and color selection.

. Followed orders through from the planning stage to

delivery.

. Purchased product for and maintained showroom

vignettes.

TECHNICAL PROFICIENCY

PC Platform

. MS Office: Word, Excel, PowerPoint & Outlook

. Adobe Creative Suite: InDesign, Illustrator &

Photoshop

. GoldMine 7.0 Corporate

SANDRA J. BAYLESS

714-***-**** . 330 S. Indiana Street, Anaheim .

************@*******.***

MARKETING ADMINISTRATIVE GRAPHICS

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SANDRA J. BAYLESS

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