Sales Manager

TONNETTE CARTER

Bowie, Maryland ********@*******.*** 301-***-****

SUMMARY

A proven sales and marketing professional with experience in the consumer products

industry. Excellent communication skills and demonstrated ability to manage diverse

customer relations. Proven strengths in meeting goals and increasing market share and

sales revenue. Hands on experience with:

• • •

Program Execution Problem Solving Personal Selling

• • •

Business Plans Negotiating Microsoft Office

• • •

Conflict Management Merchandising MS Word/MS Excel

PROFESSIONAL EXPERIENCE

RJ REYNOLDS TOBACCO, CO., WASHINGTON, DC 2004-2010

Territory Manager III

Effectively managed, sold, and serviced RJ Reynolds products with annual revenue in excess of

$10.5M at approximately 100 national retail food chains, drug stores, convenience stores, gas

stations and independent retailers within the Washington, DC region. National retailers included,

Giant Food, CVS Drugs, 7-11’s, BP Gas, Shell Gas, WAWA, and Royal Farms convenience

stores.

• Executed corporate pricing strategies. Identified and capitalized on new business and

distribution opportunities resulting in significant increase in new contracts and increased

revenue in assigned territory.

• Supervised 3rd party vendors contracted to implement store plan-o-grams and marketing

materials in specific time frames.

• Delivered and installed custom in-store displays and set up point of sale materials to aid in

product awareness

• Conducted effective “1 to 1” consumer engagements by visiting approximately 100 retail

outlets monthly to ensure consumers understood our brand attributes and incentives, leading

to brand switch.

• Conducted power point presentations on new products, contracts, and retailer-specific Total

Tobacco business plans to build sustainable, profitable success.

BROWN & WILLIAMSON TOBACCO CO, WASHINGTON, DC 2001-2004

Territory Manager II

Managed the distribution, merchandising, and pricing strategy execution of Brown & Williamson’s

tobacco products with annual revenue of $8.1M, in over 150 national food chains, drug stores,

convenience stores, gas stations, and independent outlets within the Washington, DC

metropolitan area.

• Used data analysis, planning, negotiating, selling, and brilliant execution of the brand support

programs to increase share of market goals each consecutive year.

• Developed, implemented, and monitored long and short-term business plans to increase

volume per outlet throughout assigned territory resulting in 2.17 percent change in total share

of market in the region.

TONNETTE CARTER PAGE TWO

• Ranked #4 in the Washington, DC region out of 56 territory managers, Quarter 2, 2003

• Ranked #2 in the Washington, DC region out of 56 territory managers, Quarter 3, 2003

• Recipient of the “Blue Fusion” and “Heat on the Street” Field Sales Incentive Awards in 2003

as a result of increased corporate market share of 4% and 6% respectively.

CRAWFORD/EDGEWOOD MANAGERS, INC., WASHINGTON, DC 1999 – 2001

Administrative Assistant

Coordinated the daily operational functions of the office of the Chief Executive Officer of this

property management company.

• Worked closely with Executive Assistant to manage CEO’s calendar and travel plans.

• Ensured office staff conducted activities in their area of responsibility in accordance with office

policies and procedures.

• Served as liaison between external vendors and managers.

NABISCO BRANDS, INC., LANDOVER, MD 1990 – 1997

Sales Representative

Planned, presented, and promoted the Biscuit Division’s products, promotions, and special

programs. Managed annual revenue in excess of $8.6M.

• Managed the product inventory ordered and displayed at mass merchandise accounts,

grocery chains, and various other outlets, including Giant Food, Safeway, Drug Emporium,

Shoppers Food Warehouse and independent retail stores.

• Wrote purchase orders and developed projected sales figures.

• Exceeded annual sales quotas by 2% to 6% yearly for four consecutive years.

EDUCATION

Bachelor of Science, Business Management

Minor in Marketing

Hampton University, Hampton, Virginia

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