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Sales Manager

New York, New York, 10022, United States
March 15, 2011

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Dennis Dwyer

*** **** **** ******, ***.**B, New York, New York 10022

Cell. 917-***-**** Home 212-***-****



Apr. 2010 - Current

Freelance Sales and Business Consulting

. Developed sales and distribution strategy for Artisan leather

bag maker - Basil Racuk

o Created wholesale pricing strategy ensuring customer

margins and profitability

o Produced sales literature and presentation materials

o Advised on collection production and design

o Introduced and opened accounts with major department stores

Bergdorf Goodman and Barneys New York

. Developed and collaborated with start-up footwear sports company

o Researched and introduced industrial designer to develop


o Created product trials validating function and design

o Sourced overseas manufacturer for sample making and product

roll out

o Consulted on website development and e-commerce

o Created wholesale pricing and company profitability margins


Feb. 2007 - Apr. 2010

Sales Director North America

. Responsible for Management of Flagship boutique

o Increased sales 11%

o Responsible for seasonal buying and re-orders

o Trained sales staff improving selling techniques

o Created and maintained improved merchandising and visual


o Developed highly enhanced level of customer service

o Worked with and oversaw Public Relations vendor Paul

Wilmont Communications

o Developed retail growth strategy and searched new locations

throughout U.S.

. Manage and develop wholesale distribution business

o Increased wholesale revenue 98 %

o Opened and expanded distribution with six locations of Saks

Fifth Avenue

o Opened new accounts in Washington D.C. Sky Valet, Hawaii

Leather Soul, NYC Leffot

o Managed existing accounts and re-developed relations with

past accounts : such as

. Barneys New York

. Bergdorf Goodman

. Wilkes Bashford

. Richards & Mitchell's Ct.

. Mario's Seattle

o Presented and introduced collections to major specialty

accounts across North America

. Stanley Korshak Dallas Texas

. Holt Renfrew, Canada

. Louis Boston New York

. Bloomindales

. Nordstrom

. Neiman Marcus

o Developed and presented training seminars to wholesale


o Ensure proper brand merchandising within distribution

o Attended and worked trade shows including Pitti Oumo

Florence Italy

o Oversaw all facets of the company operations within U.S.



2005- Jan. 2007

Footwear Director

. Recruited to develop wholesale footwear division representing

Italian lines such Sabelt - Italian Race Car shoe

. Successfully opened new retail doors for all footwear brands

throughout the United States.

. Introduced and opened business with Neiman Marcus and

independent high end retail accounts.

. Researched new areas of distribution, traveled extensively to

develop customer base and meet with top level decision makers.

. Developed seminar and presentations for sales staff of key

accounts. Promoted brands through trunk show events.


Dec. 2002-Nov. 2005

Department Manager Men's Shoes & Accessories

. Effectively led 26 sales and support personnel developing their

sales and productivity.

. Successfully increased department sales from 8 % - 13 % in

consecutive seasons.

. Robustly hired and trained employees; created sales plans for

individual sales associates.

. Analyzed business needs and communicated with buyers

. Suggested and introduced new high end luxury brands such as

Berluti shoes



General Manager

. Opened the first standing luxury boutique in the U.S., featuring

custom and

ready-to-wear footwear. Achieved an aggressive sales plan.

. Increased revenues from zero base to $2 million by the second

year by maintaining a luxury brand atmosphere and leading a

highly productive sales team.

. Managed both open and seasonal buying at corporate "Podium" show

in France

. Generated revenues through creative promotions and special


. Oversaw and collaborated with public relations vendor PWC

. Cultivated relationships with fashion editors and stylist of the

major publications

. Hermes New York - John Lobb Men's Footwear Specialist,

facilitated sales, buying, merchandising, and inventory.



General Manager

. Managed flagship store on Fifth Avenue New York.

. Reversed downward sales trend and increased sales volume by 15%.

. Networked and generated co-sales with other high-end retailers on the


. Promoted brand recognition by collaborating closely with PR manager.

. Facilitated brand promotion on #1 morning television show in the



Pace University, New York, NY

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