Sales Manager

DAVID J. SHANNON

Alpharetta, Georgia

SUMMARY

Assertive self-starter with over 20 years experience in sales, sales

management and marketing; media, consumer packaged goods, software and

sports; national, regional and local clients. Areas of strength include

consultative selling, client relations and ability to strategize and

successfully sell, market and grow business; knowledge of and experience in

market segmentation; ability to lead, supervise and work well with others;

entrepreneurial spirited; capable of instilling confidence and initiative

in others; able to communicate effectively; a team player, highly motivated

to achieve success.

PROFESSIONAL EXPERIENCE

THE DAILY CAUSE

2010 - 2011

Vice President, Atlanta, GA

Community based marketing company that connects local causes, businesses

and consumers delivering "Value with a Purpose". Utilization of proven

platforms and emerging marketing trends and tools such as group online

buying, daily deals, online storefronts, social media (networking and

promotion), email promotions and viral marketing.

. Assisting a start-up online company with their sales and marketing

strategies and initiatives.

. Managing the sales and marketing teams and providing go-to-market

strategic direction.

. Producing sales and marketing materials for use in the field; managing

the corporate CRM platform.

SIX FLAGS THEME PARKS

2009

Sponsorship Director - Corporate Alliances, Atlanta, GA

Sponsorship sales of the Six Flags Media Networks to local, regional and

national advertisers.

. Solidified, strengthened and maintained relationships with current

sponsors.

. Identified prospects and created customized partnership programs

utilizing the Six Flags Media Networks - TV, Radio, Print, Outdoor,

Online, Experiential and Event Sponsorship.

. Managed and activated accounts from solicitation to implementation;

executed and fulfilled national and multi-park program commitments at Six

Flags Atlanta Properties.

. Worked with the Corporate Alliances fulfillment team to assist with

program coordination - onsite activation, signage placement, fulfillment

reports, compliance photos and client visits.

Supervised, trained and developed local Associate Director, Account

Executive and

Seasonal Coordinator.

DAVID J. SHANNON

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HOME TEAM MARKETING

2007 - 2008

Sales Director, Southeast, Atlanta, GA

Multifaceted sponsorship and advertising sales to regional and national

advertisers for a sports marketing company.

. Developed and managed fully integrated strategic marketing programs

surrounding high school athletic events across the country.

. Analyzed targeted accounts and develop creative marketing-oriented sales

strategies.

. Assisted in the design and implementation of sales and marketing plans,

policies, collateral materials and programs for successful business

operations; provide senior management with feedback and recommendations.

. Facilitated communication and relationships between HTM, clients and high

schools.

Sold to targeted accounts at the client and ad agency levels.

CAPTIVATE NETWORK, a Gannett Company

2006 - 2007

Director of Business Development, Atlanta, GA

Senior level new media advertising sales for a national news and

entertainment network, with a focus on major blue chip advertisers.

. Strategic account development for an out-of-home place based digital

video medium; soliciting advertising and sponsorships for feature

programming (business, sports, special events, etc.).

. In-depth account analysis and developing sales strategies to increase

market share.

. Client and ad agency exposure and selling.

eBRANDEDSOLUTIONS, INC.

2005 - 2006

Corporate Sales Manager, Atlanta, GA

Equity owner and Advisory Board member. Provided corporate direction for

improving an innovative new sponsorship marketing company's overall sales

strategy.

. Managed business development of a new presentation software product,

targeting the sports and entertainment industries. Grew existing

channels of distribution (MLB, MiLB, NHL, NFL, NBA, festivals and events)

and developed new strategically valuable channels.

. Assisted major league teams and event groups in identifying, organizing,

archiving and presenting important marketing and media assets to their

clients.

. Effectively positioned key points of difference in the areas of

sponsorship fulfillment, sponsor relationship management and presentation

software.

. Expanded the use of customer relationship management sales tools and

maintained corporate client database.

COMCAST SPOTLIGHT

1996 - 2004

Director of National Sales, Atlanta, GA (2003 - 2004)

. Managed national cable advertising sales and the respective National

Sales Managers and Assistants for markets in the Southern Division.

Achieved $60 million in sales; exceeded goal by 5%.

. Provided leadership and direction in the development and implementation

of sales, pricing and positioning strategies achieving revenue and cash

flow goals for the region; sales included sports network advertising,

title and presenting sponsorships (all major sports, Olympics, etc.) and

promotions.

. Ensured desired corporate national ad sales standards and practices were

carried out.

. Developed and enhanced high level client, ad agency and rep firm

relationships; recruited and trained assistants and sales managers.

DAVID J. SHANNON

Page Three

COMCAST SPOTLIGHT (cont.)

National Sales Manager, Norcross, GA; New York, NY (2001 - 2003)

Managed National Account Executives and Assistants, and directed the

activities of national rep firm toward achieving sales revenue goals for

the Atlanta market.

. Supervised rep firm, located in 14 major cities across the country.

. Utilized qualitative and quantitative research tools to obtain new

clients and service existing accounts; developed advertising programs,

budgets, projections and reports.

. Achieved $15 million in sales; exceeded goal by an average of 9%.

National Account Executive, Norcross, GA (1996 - 2000)

Sold local cable advertising on all major cable networks to national

accounts for the Atlanta market. Achieved $5.5 million in sales and

honored as one of "Cable's Best" in 1997, Cable Avails. Exceeded goal by

an average of 12%.

FIRST BRANDS CORPORATION, Danbury, CT

1986 - 1996

Marketing Product Manager (1992 - 1996)

Consumer packaged goods. Marketed automotive aftermarket products under

the STP brand name.

. Developed and implemented marketing strategies (pricing, trade

promotions, national consumer promotions, etc.).

. Collaborated and managed the activities of the advertising agency and

public relations firm. Engaged professional sports properties (NASCAR,

NFL, etc.) and sports and entertainment media.

. Managed the development of new products and line extensions.

. Developed packaging, point of purchase and selling materials, sales

forecasts, project budgets and profitability.

. Achieved $82 million in net sales.

Division Sales Manager - Northeast, Danbury, CT

Private Label & National Account Sales Manager - Northeast, Danbury, CT

National Account Sales Manger - Midwest, Cleveland, OH

District Sales Manager, Oklahoma City, OK; Cleveland, OH

Sales Representative, Parsippany, NJ

ROYAL DUTCH BASEBALL FEDERATION, Utrecht, Holland

Professional Baseball Player

Played professional baseball; coached youth team in Holland.

EDUCATION, HONORS & ACTIVITIES

B.S., Business Administration, Francis Marion University, Florence, SC

Business Management, Georgia Southern University, Statesboro, GA

Athletic Scholarship, Baseball: Francis Marion University and Georgia

Southern University

Volunteer coach with youth baseball teams in local leagues

Member, Athletic & Alumni Associations

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