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Manager Sales

Saint Louis, Missouri, 63118, United States
March 17, 2011

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Patti Eischen


**** **** ***./**. *****, MO 63118

314-***-**** (cell)

Summary of Qualifications

?Experience and proven success in all phases of marketing communications

and advertising including writing and coordinating messages in business-

to-business, promotions, public relations and interactive channels across

a variety of industries. ?Outstanding ability to identify, hire and

negotiate with outside creative vendors including graphic designers,

photographers, web designers, fulfillment houses. ?Consistently delivering

increased awareness of the client and/or product to the target market

leading to increased sales, profits or donations.

Core Competencies/Accomplishments

? Strong communication skills, written and verbal ? Foundation

knowledge in Excel

? Microsoft Outlook knowledge ? Web content

management in Wordpress

? Advanced skills in Word ? Good, working ability

of social networking

? Excellent command of AP Style ? Basic knowledge in

Photoshop, InDesign

?Established media relationships and media lists for print and broadcast

venues which realized 90% placement of press releases for clients.

Cultivated sources to provide content for both internal and external

communication pieces.

?Wrote and coordinated to completion, marketing communications materials

for clients across industry lines of healthcare, beverages, banking,

mortgages, insurance, retail, automotive-for all media.

?Provided complete in-house agency services to a St. Louis-based retail

client for 10 years, including communication budgeting, strategy and

execution. As Advertising Manager, retail sales increased to the highest

amount during the store's 60-year history.

?Concepted, wrote and coordinated printing of four-page, in-house

newsletter which published quarterly for six years. Responsible for

creation and management of data base for the newsletter which grew from

3,000 names to 10,000 names.

?Directed a particular retail promotion increased sales by 90%.

?Consulted clients in determining advertising budgets and creating

communication strategy; budgets range from $50,000 to $100,000.

?Coordinated efforts of all outside communication vendors including: html

programmer, photographers, printers and graphic artists.

?Managed advertising as Divisional Advertising Manager for four major

national shoe brand names for six years; wrote all advertising for those

brands, both print and broadcast. Budget for combined brands averaged

$750,000 per year.

Patti Eischen

page 2

Employment History

Mixed Media - St. Louis present


Provide strategy, tactics and implementation of communication efforts to

both small and large companies, including advertising agencies for their

important audiences. Coordinate efforts with outside vendors. Clients

include not-for-profit as well as for-profit interests. Expertise in

writing for both consumer-driven and b2b communications. Clients include

St. Louis University Hospital, INS, St. Louis Post-Dispatch.

NSI, Marketing Services, Inc. - St. Louis

2008 to 2009

Assistant Director of Business Development

Provide support services to the business development and creative services

department of mid-sized marketing services company which offers

products/services to nationally based retailers and manufacturers. Duties

include: assistance to sales team in creating sales proposals and

presentations; assist Director of Business Development on complex

projects, such as requests for information and requests for proposals

St. Louis Post Dispatch - St. Louis, Mo

2008 - present

Freelance Contributor

Teaching Experience

2004 - 2008

Taught a variety of advertising and marketing classes at the undergraduate


Hamilton Jewelers- St. Louis, Mo.

1992 - 2003

Advertising Director

Agency of record to this family-owned retailer for 10 years.

Responsibilities included determining budgets and communication strategies

within those means and implementation. Coordinated communication efforts

in print, broadcast, web, p.o.p. and events.

Citicorp, Inc.

1989 - 1991

National Advertising and Promotion Manager

First line contact between field representatives in the USCBG and the

internal marketing department for this Fortune 100 company. Main contact

with outside vendors, specifically Citicorp's New York-based advertising


Brown Shoe Company 1982

- 1988

Divisional Advertising Manager

Initially hired as an entry-level copywriter, promoted to Divisional

Advertising manager in less than two years. As DAM, responsibilities

included determining advertising budgets for national shoe brands,

prioritizing communication vehicles, writing and coordinating

communications in all media from concept to completion.


Master of Arts, Media Communications-Advertising - Webster University, St.

Louis, MO

Bachelor of Journalism, University of Missouri - Columbia, Columbia, MO

Microsoft office products, including: Word, Powerpoint, Excel and Outlook

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