Marketing Account Executive
Resume:
Heather A. Evans
Lawrenceville, GA 30043
************@*****.***
SUMMARY:
.More than two years of educational background in both Public Relations
and Marketing
.Real life exposure through relevant work experience
.Dedicated and creative both in and outside of work
EXPERIENCE:
Account Executive, April 2010 to Present
Intelliverse, Alpharetta, Georgia
.Presenting and articulating advanced product features, benefits, and
overall product solutions while prospecting and cold calling to qualify
leads.
.Creating new methods of advertising and product awareness through social
media and campaigns.
.Proposing alternative action plans to increase new sale opportunities.
Local Sales Marketing Representative, July 2009 to April 2010
Olde Blind Dog, Milton, Georgia
.Contact with all local sale opportunities by various means of
communication, increasing personal business to business contacts.
.Created standard for all methods of public relations and marketing by
implementing a communication plan increasing efficiency and simplicity
of event details.
.Design of all materials to be sent out or used to inform customers of
events resulting in a creative visual improvement for flyers.
.Compose press releases, radio announcements as well as e-mail blast and
website content resulting in increased attendance to events and
community knowledge on Olde Blind Dog.
Public Relations Intern, May 2009 to July 2009
Atlanta Bride & Groom Planner
.Designed prototype website offering the company another option of viral
marketing.
.Wrote press releases, content for websites and other forms of print to be
sent to various outlets for promotional information.
.Comparative analysis of book to website contact list by means of viral
media keeping contact list relevant.
Vice President, December 2007 to December 2008
Delta Phi Epsilon
.Prepared and organized manuals to be used throughout the Delta Phi
Epsilon Educational Period initiating a regimented planning packet for
future use.
.Planned, organized, and implemented group activities in an efficient
manner resulting in a significant increase of participation at events.
.Led 50+ women through educational classes by teaching, informing, and
being a mentor and encouraging top performances in all areas of life.
EDUCATION:
Master of Arts in Leadership anticipated June 2012
Shorter University, Atlanta, Georgia
Bachelor of Science in Communications with concentration in Public
Relations and Minor in Marketing, July 2009
Kennesaw State University, Kennesaw, Georgia
COMPUTER SKILLS:
.Microsoft Word, Microsoft Outlook, Microsoft Powerpoint, Microsoft
Excel, Adobe Photoshop, Adobe InDesign, SalesForce CRM, Can use PC or
Mac
ACTIVITIES AHD HONORS:
.Delta Phi Epsilon Sorority '05-'09
.Alternate Member at Large '09
.Phi Eta Sigma Honor Society Member '06
.Sister of the Year, Delta Phi Epsilon '08
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