Account Executive Service

Areas of Expertise

. Managing complex client relationships for world-renowned agencies

and corporations

. Translating strategic goals into clear timelines and action plans

. Organizational development and persuasion to increase internal

communications effectiveness

. Technical skills include: Microsoft Office Suite, Adobe Suite,

Content Management Systems, HTML, video editing software and

JAVASCRIPT

Professional Experience

The Federal Reserve Bank (Chicago, IL) Senior Internal Communications

Analyst, March 2010 - present

Focus: Implements strategic communications strategy for major bank-

wide change initiatives and cascading Bank-wide strategy, leveraging

resources across the organization, as well as managing all daily

internal website editorial content

. Implement and support a first of its kind, fully integrated

employee communications strategy and network to enhance employee

engagement across a variety of vehicles and clients

. Developed and released fed.ed, the Federal Reserve System's first

furthering education program, which simplified and cataloged

desired competencies which organized all learning resources in one

convenient location to help bank employees further their education

. Serve over 15 internal clients to translate goals into clear,

effective, timely communications

. Write, produce and disseminate brochures, newsletters, promotional

and other marketing materials

The Grossman Group/ dg&a (Chicago, IL) thoughtpartner (Senior Account

Exec level), January 2009 - March 2010

Focus: Strategic leadership and internal communication

. Direct support to international speaker and agency president, David

Grossman; coordinating more than 40 global speaking engagements and

tradeshows annually

. Built market penetration plans for 12 key markets throughout the

U.S.; generating 15+ new leads and $200,000+ in revenue in 2009 by

coordinating new business efforts with client service team

. Participated in the development of agency marketing strategic plan;

responsible for tracking, measurement and implementation, as well

as all publicity and launch efforts for agency president's new

book, You Can't Not Communicate

. Agency supervisor of external public relations team and web design

firm; adhering to strict budgets, creating and managing web

presence on three sites

PLRG (Chicago, IL) Director of Development: Communications, May 2008 -

January 2009

Focus: Launch of Chicago's newest online lifestyle magazine for

professional young women with high style & low budgets.

. Launched, edited, and managed a profitable web site targeting a

highly sought-after demographic

. Created and executed all promotional events and media associated

with PLRG and its growth

(More than 47 million hits to date)

. Coordinated strategic sponsors and secured critical advertisers

LISA P. MAXWELL/LPM (Chicago, IL) Contract Employee/PR Director, October

2007 - May 2008

Focus: Top-notch client service for Boyd Gaming, East Bank Club,

Harley Davidson and Top Driver

. Created and managed a new department

. Secured top-tier media placements for LPM and clients (LPM placements

increased 400%)

. Managed a state-wide, grassroots community outreach program for Top

Driver, involving

securing media placements, acquiring community partners, and

creating sponsorship prospects

OUTLOOK MARKETING (Chicago, IL) Senior Associate, September 2006 -

November 2007

Focus: Outstanding media relations for Glovia Services, Inc.,

Manhattan Associates, Woodhead, & Zebra Technologies

. Secured more than 60 client speaking engagements (writing,

placement, and follow-up)

. Controlled the timeline for 200+ editorial calendar opportunities

Other Experience

CUSHMAN/AMBERG COMMUNICATIONS (Chicago, IL) Account Executive, January

2006 - July 2006

Focus: Award-winning media relations for CAC, Eurex, Freeman United,

LifeFitness, Mastro Auctions, Mather Lifeways, Solae, & U.S.Cellular

. Planned and pitched 150+ national radio, print, and TV placements

for U.S. Cellular, resulting in a 2006 PCC Silver Trumpet Award

EDELMAN PUBLIC RELATIONS (Chicago, IL) Freelance, September 2005 -

December 2005

Focus: Event production for Butterball & Qwest Communications

. Planned Qwest Arizona State Fair sponsorship, securing on site

media placements, event logistics, spokesperson comments, and

establishing brand consciousness

WEBER SHANDWICK WORLDWIDE (Chicago, IL) Internship, June 2005 - September

2005

Focus: Iconic "got milk?" National Tour, Olive Oil from Spain,

Campbell's and Staples

. Pitched to radio & print in various markets, securing over 30 radio

interviews for the "got milk?" national tour - in all, the campaign

generated 18 billion earned media impressions for milk

Education

TRINITY UNIVERSITY, May 2005 (San Antonio, TX)

Bachelor of Arts in Communication/Minor in Business Legal Studies

Service & Activities

. Rehabilitation Institute of Chicago Auxiliary Board, May 2008 -

present (Chicago, IL)

. Harpeth Hall National Advisory Council, July 2007 - present

(Nashville, TN)

. Trinity University Alumni Board, May 2006 - present (Chicago, IL)

. The Junior League, June 2005 - present (Chicago, IL)

2007 Shining Star Award Recipient: exceptional service and

leadership

Two-time Advocacy Council Marketing Chair

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