Marketing Management

Debra Douglas

i** E. **, #**F, New York, NY *****

212-***-**** (home) and 917-***-**** (mobile)

*********@***.***

Accomplished communications and marketing executive with a successful track

record of building influential corporate and product brands. Extensive

international experience. Recognized for leading teams and managing multi-

platform strategies that deliver strong and sustainable results. Sound

financial management skills. Analytic and intuitive problem-solver with the

ability to influence thinking across multiple stakeholder groups.

Impeccable business transformation, change management and crisis

communications credentials.

Preston Douglas Communications, New York, Incorporated 2009

Founding Partner www.prestondouglas.net

Preston Douglas provides a wide range of strategic marketing and

communications solutions for financial and professional services firms.

With a menu-driven approach, clients engage Preston Douglas for long-term

assignments and ad hoc projects.

. Long-term, onsite consulting assignment as the Director of Internal

Communications for financial services firm. Created communications to

introduce the new CEO, management team and vision for the future.

. Develop internal and external communications strategies for broker

dealers, hedge funds and registered investment advisors.

. Provide strategic counsel and written communications, including white

papers.

BEAR STEARNS & Co. Inc., New York

Senior Managing Director, Corporate Marketing Communications, 2001-2008

Recognized for improving the firm's profile and performance in key markets

worldwide by building a competitive marketing program. Reported to the CFO

and worked directly with senior management to deliver timely, comprehensive

and cross-functional initiatives to fit the firm's global business needs.

. Streamlined the marketing team to deliver high quality, cost

effective corporate and business group marketing literature, advertising,

events and sponsorships.

. Conceptualized and produced entrepreneurial marketing strategies for

fixed income, equity, investment banking, prime brokerage and asset

management groups to demonstrate the firm's business depth, breadth and

strength.

. Coordinated closely with Public Relations, Investor Relations and

Human Resources to ensure consistent messaging and manage client

communications.

. Promoted cross-selling marketing programs to deepen client

relationships.

. Created niche sponsorships such as "The Bear Stearns Tournament of

Champions Squash" and "The Bear Stearns Golf Tip of the Week" to provide

visibility with the firm's key demographics.

. Created marketing cost analysis reports for senior management to

measure impact of advertising, events and promotional expenditures.

. Implemented annual report planning and reporting cycle and provided

written and design content.

. Enhanced employee engagement through re-launch of the Bear in Mind

newsletter.

. ?mplemented a checks and balances system with legal, compliance,

technology and operations to ensure accurate and timely delivery of

products and services.

CIBC WORLD MARKETS, New York

Managing Director, Marketing Communications, 1996-2000

Established USA corporate communications function for CIBC Wood Gundy.

When the firm acquired Oppenheimer & Co., Inc., established the new

brand name CIBC World Markets and created launch and ongoing

communications and marketing programs.

* Created and implemented the internal and external communications

strategy for the acquisition.

* Developed working committee with CIBC corporate communications and

senior management to manage deliverables for the fast-paced

acquisition.

* Led the global re-branding with materials ranging from business cards

to annual report.

* Conceived and produced a print and television ad campaign - "Who are

Those Guys?" - to accelerate firm's visibility from new market entrant to

established competitor.

* Created a corporate philanthropy program that raised more than $17

million in two years for more than 200 children's charities.

ING BARINGS, New York/London

Director, Corporate Communications, 1993-1996

Created USA corporate communications function for investment banking arm

Baring Securities and established visibility for its emerging markets

expertise. Successfully raised the firm's brand profile in North America

and transferred to London to create a single brand and communications

platform for the three Barings PLC franchises - Baring Securities, Baring

Asset Management and Baring Brothers. In 1995 managed crisis communications

effort during the transition to ING Barings.

* Built the New York corporate communications office; hired staff, PR and

advertising agencies.

* Launched integrated media relations, events and marketing programs in New

York, London and Asia to create brand recognition for Baring Securities.

* Within one year, Baring Securities was ranked top three in Institutional

Investor for emerging markets research.

* During the acquisition by ING, leveraged key media relationships to keep

business units and sales and trading informed of news developments to

avoid negative surprises in ongoing client work.

SALOMON BROTHERS INC., London/New York

Vice President, Corporate Communications, 1988-1993

* In London, served as editor of the high volume, high-quality

international fixed income and equity research for 25+ analysts.

* In New York, built media relationships to improve visibility for research

and trading.

* Authored speeches and remarks for senior executives for highlight events.

EDUCATION

Bachelor of Journalism

Carleton University, Canada

PERSONAL

Canadian Citizen

USA Permanent Resident

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